In order to remain relevant in today's fast-paced production environment, it is essential that companies continue to evolve and improve their product offerings. 31 May 2012 Read more >>

Visual impact is a huge component of retail merchandising, as consumers are greatly influenced by the visual information they gather in the first split second. Product manufacturers and brand owners don't always have much to do with this visual merchandising process. Once the product is neatly packaged and has left the factory, the manufacturer usually expects that the utmost is being done by retailers to ensure the sale of the product. Unfortunately this is not always possible with many retailers being tied in to corporate deals with other brands or holding companies. 8 May 2012 Read more >>

In today's fast paced production environment, clients have little patience for machinery that does not run efficiently or smoothly. Supplying a coder is not enough - clients expect a premium product with a comprehensive warrantee and a supportive after-sales service. And that saves them money, to boot. 20 Apr 2012 Read more >>

The second round of finalists for the Pyro Inspiration Awards has been announced! 4 Apr 2012 Read more >>

On-pack promotions are one of the most frequently-used and effective methods of differentiating products in order to boost sales and win new customers. With the surge in social and mobile media, brand owners seek to drive promotional activity online. One of the key methods of achieving this is through the use of an effective on-pack campaign that specifically incorporates incentives to drive customer engagement. 2 Apr 2012 Read more >>

Pyrotec PackMark, a leading privately-owned South African product identification solutions provider, has once again 'upped the ante' with its latest product offering: the Markem-Imaje SmartDate X60 Thermal Transfer Coder. The SmartDate X60 combines a long life, high-speed printhead with blazing-fast performance, and is specifically designed to meet the demands of a challenging high-volume production environment. 22 Mar 2012 Read more >>

Marshal Cohen, New York-based analyst and expert on consumer behaviour, once said, "Trends come and go very rapidly. The problem is that they're not catching on for a longer period of time." 7 Mar 2012 Read more >>

In today's fast-paced production environment, companies cannot afford to add machinery downtime to the list of challenges which they face daily. Pyrotec PackMark, a brand of the company that supplies factory-level coding and labelling equipment, aims to ensure that its clients' production lines remain uninterrupted through its advanced product offering, superb service and fully equipped workshops. 2 Mar 2012 Read more >>

New regulations pertaining to labelling laws, and The Foodstuffs, Government Notice No 32975 No146, in particular, insists that all food brands need to adhere to legislation which specifically addresses how a product is represented on its label, and consequently brand owners are forced to re-evaluate how their products are packaged. 29 Feb 2012 Read more >>

In today's ultra-competitive retail industry, it is not enough for brand owners to simply promote their products. A clever multi-dimensional marketing strategy incorporating a solid on-pack campaign that integrates with new media platforms is essential for brand survival. As a key ingredient in the marketing mix, brand owners need to look at the on-pack devices they are using to promote their goods. Price is important, but value for money is fundamental to the consumer's positive perception of the brand. In tough economic times, value-added on-pack drivers such as competitions or coupons are important, but equally vital are devices that act as brand enhancement tools by improving the general perception of the brand. 28 Feb 2012 Read more >>

There is no denying the fact that the Industrial Revolution changed the way the world does business and similarly, the so-called 'Information Revolution' is also bringing about drastic change. The Information Revolution is based on the premise that the current age will be defined by the ability of individuals to transfer information freely and to have instant access to information that would have been challenging to find previously. The concept carries the ramifications of a shift from the traditional industry that the industrial revolution initiated, to an economy based on the transference of information. 3 Feb 2012 Read more >>

Pyrotec, the privately-owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the January finalists for the 2012 Pyro Inspiration Awards. Initiated by Pyrotec in 2008, the awards aim to establish on-pack as a stand-alone media category by recognising and rewarding outstanding on-pack innovations. 1 Feb 2012 Read more >>

PackMark, the machinery brand of Pyrotec that specialises in an extensive range of labelling and coding equipment, has launched an innovative new advertising campaign that applies "out of the box" creativity to highlight the company's superior service offering. 8 Dec 2011 Read more >>

Pyrotec PackMedia recently received acclaim for the innovative use of its Fix-a-Form™ label range at the 17th annual Fix-a-Form™ Licensee Conference and Awards, held from the 26th to 27th September at the University of Cambridge in England. 25 Nov 2011 Read more >>

Pyrotec announced the winners of its annual Pyro Inspiration Awards at the Mount Nelson Hotel on the 9th of November. 14 Nov 2011 Read more >>

"Over the last few years we have seen packaging gradually develop from primarily an informational tool, into the experiential instrument it has become in today's retail landscape. Packaging has evolved from a purely functional device intended to convey essential information and protect the product, to a key role-player in the purchasing decision-making process." 4 Nov 2011 Read more >>

Pyrotec, a leading privately-owned South African product identification solutions provider, has endeavoured to increase its customers' uptime, reduce costs and minimise environmental impact through its latest product offering: the Markem-Imaje 9232 small character continuous inkjet printer (CIJ). 20 Oct 2011 Read more >>

In today's retail environment, the competition is fiercer than ever and brand owners need to be actively seeking out new marketing mediums if they wish to see an increase in sales. 3 Oct 2011 Read more >>

Pyrotec announces the fifth round of finalists for the 2011 Pyro Inspiration Awards. 28 Sep 2011 Read more >>

In today's fast-paced production environment, we constantly seek out solutions that allow us to save on hours while still retaining the highest levels of quality. Markem-Imaje's latest 7031HD CO2 laser coder does precisely that: it delivers permanent variable data product coding at an output rate of up to 800 products in the time it takes you to tie your shoelaces. 21 Sep 2011 Read more >>

Pyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the July finalists of the 2010 Pyro Inspiration Awards. The chosen entries join a group of eight finalists already chosen earlier this year. Engineered by Pyrotec Packmedia, which offers innovative on-pack promotion and communication vehicles, the awards were created to recognise and reward exceptional on-pack activity and to establish on-pack as a standalone media category. The panel present for this penultimate judging session stemmed from the FMCG, Media, Marketing and Advertising industries. 10 Aug 2010 Read more >>

Strategically planned on-pack campaigns have the power to boost sales during a promotional period and yield return on investment for brand owners. This is according to Stephen Beattie, Sales and Marketing Manager of Pyrotec, the privately-owned South African company that specialises in providing innovative and top quality product identification solutions. 2 Aug 2010 Read more >>

Tower, a South African-based company that offers a complete range of top quality easy-to-use stationery, labelling and associated home and office products, recently announced the winner of its online promotion as John Wertheim from Kenilworth, Cape Town. 8 Jul 2010 Read more >>

Pyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the May finalists of the 2010 Pyro Inspiration Awards. The selected entries join a pool of six finalists already chosen earlier this year. 1 Jun 2010 Read more >>

Pyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions through its PackMedia brand, has signed an exclusive sales license agreement with Collotype Labels RSA, part of the world's largest and most awarded premium label printer. 30 Mar 2010 Read more >>

Pyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently revamped its 42-year-old corporate identity. 16 Mar 2010 Read more >>

Advertising: horribly expensive, isn't it? Packaging, too. Done properly, however, your organisation can get more value from the expenses incurred on advertising and packaging, by making the latter an integral part of the advertising campaign. 25 Feb 2010 Read more >>