Feedback

Marketing news

Subscribe to industry newsletters

Press offices

Enquire about a press office

Biz Takeout's

Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
Get the Flash Player to play this.

Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
Get the Flash Player to play this.

Episode 100: Our 100th episode with Helen Zille, TEDx Cape Town

Date: 7 Aug 2014
Get the Flash Player to play this.

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.

Share us


Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
A trucking good idea
A trucking good idea

Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.

Issued by Rolling Media 8 Jan 2013 10:21

Athar Naser
What is content curation?

When thinking about the content involved in your content strategy, there are two possible routes to take - creation and curation. Creation is, of course, the act of generating your own content. Curation, on the other hand, is the act of 'collecting', or 'collating' content your audience will find useful.

By Athar Naser 8 Jan 2013 07:45

Chemory Gunko
How to get back into your groove this January

There's very little that weighs as heavily on your heart as the first day back at work after a holiday - especially when every step feels like lead and the weather is calling you back to the beautiful outdoors.

By Chemory Gunko 8 Jan 2013 05:47

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013
Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.

7 Jan 2013 06:22

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA - Bizcommunity.com
Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.

Issued by Bizcommunity.com 4 Jan 2013 11:30

Poor local marketing 'fails mobile apps'
Poor local marketing 'fails mobile apps'

Mobile device applications (apps) are not marketed well enough in South Africa to make substantial money for their developers or companies, according to World Wide Worx.

By Alistair Anderson 2 Jan 2013 08:04

Are you using the right medium to target your customers? TV vs online advertising
Are you using the right medium to target your customers? TV vs online advertising

LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online".

By Peter Koeppel 28 Dec 2012 09:13

Out-of-home trends for 2013
Out-of-home trends for 2013

Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.

27 Dec 2012 09:14

Clover's CSI programme wins award
Clover's CSI programme wins award

Following the completion of PMR Africa's national survey on CSR in South Africa, the Clover group's corporate social investment programme, Clover Mama Afrika has been awarded the Diamond Arrow Award. It won the award in the business sector 'food manufacturers/processors' with a highest rated mean score of 4.10 out of a possible 5.00.

21 Dec 2012 08:31

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance
Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.

21 Dec 2012 08:23

Crossing borders with virtual offices

The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices.

By Lewis Edward 21 Dec 2012 05:58

'What Women Want'
'What Women Want'

Looking at what marketers can do to relate better to the major spenders.

21 Dec 2012 05:14

Anti-mosquito campaign increases brand awareness
Anti-mosquito campaign increases brand awareness

An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers.

20 Dec 2012 11:00

SA's top ten most popular YouTube video ads in 2012
SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:

19 Dec 2012 07:19

Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.

14 Dec 2012 06:21

Liqui-fruit officially sponsors 800km mountain bike race in 2013
Liqui-fruit officially sponsors 800km mountain bike race in 2013

Liqui-Fruit will be the official juice sponsor of the 2013 Absa Cape Epic from 17-24 March 2013 in the Western Cape and has simultaneously announced its title sponsorship of the Liqui-Fruit Cape Times Vineyard races, which take place on the final day of the Absa Cape Epic at Lourensford Wine Estate.

13 Dec 2012 10:09

Llewellyn Kriel
What Joburg should learn from Vodacom

So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.

By Llewellyn Kriel 13 Dec 2012 08:50

Census 2011: A take on youth - HDI Youth Marketeers
Census 2011: A take on youth

The Census 2011 results were made available on Tuesday, 30 October 2012, and, as predicted, have already enjoyed their fair share of controversy.

Issued by HDI Youth Marketeers 12 Dec 2012 12:17

Estelle Nagel
Marketing lessons from the Red Bull Flugtag

Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.

By Estelle Nagel 12 Dec 2012 08:34

Rolf Akermann
What's this ad doing here?

We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.

By Rolf Akermann 12 Dec 2012 08:03

Thomas Oosthuizen
Know what makes your brand succeed - or not

In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.

By Thomas Oosthuizen 11 Dec 2012 09:29

Rose Setshoge
Who murdered effective human billboards?

If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.

By Rose Setshoge 11 Dec 2012 07:41

Attila Bernariusz
Timing is everything in integrated campaigns

With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.

By Attila Bernariusz 10 Dec 2012 06:33

M-Net Television Awards for Good (TAG) announced
M-Net Television Awards for Good (TAG) announced

The annual M-Net Television Awards for Good (TAG) were announced on Wednesday 5 December 2012 at the Kyalami Racecourse, honouring public service announcement (PSA) ads.

7 Dec 2012 08:29

Zibusiso Mkhwanazi
The art of understanding your customer

Content marketing is the art of understanding exactly what type of information a brand's customer need and for brands to provide that information in a relevant and compelling way.

By Zibusiso Mkhwanazi 7 Dec 2012 05:00

Rick de Kock appointed MD of M&CSaatchi Africa - M&C Saatchi Abel
Rick de Kock appointed MD of M&CSaatchi Africa

Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa.

Issued by M&C Saatchi Abel 5 Dec 2012 10:19

Natasha McClymont
Six tips for sensible in-store marketing in the silly season

With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.

By Natasha McClymont 5 Dec 2012 07:52

Athar Naser
What brands can learn from publishers

Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.

By Athar Naser 4 Dec 2012 10:17

Chris Moerdyk
Is SA being priced out of the tourist market?

In the past, one of the big selling points about South Africa was that it was an inexpensive destination for foreign tourists. But nowadays, even with the rand having weakened like an overweight paunch-drunk boxer to worse than R9 to the US dollar, the country is getting a reputation for being a very expensive place to visit.

By Chris Moerdyk 3 Dec 2012 13:22

Nicole Capper
Get ready for content marketing, SEO in 2013

In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.

By Nicole Capper 3 Dec 2012 12:25

Show more