Rolling Media

A trucking good idea

[Issued by Rolling Media] Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility. 8 Jan 2013 10:21

What is content curation?

[Athar Naser] When thinking about the content involved in your content strategy, there are two possible routes to take - creation and curation. Creation is, of course, the act of generating your own content. Curation, on the other hand, is the act of 'collecting', or 'collating' content your audience will find useful. 8 Jan 2013 07:45

How to get back into your groove this January

[Chemory Gunko] There's very little that weighs as heavily on your heart as the first day back at work after a holiday - especially when every step feels like lead and the weather is calling you back to the beautiful outdoors. 8 Jan 2013 05:47

Millward Brown's Futures Group: Top 10 emerging digital, media trends for 2013

NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. 7 Jan 2013 06:22

Bizcommunity.com

Most Popular lists for 2012 for Bizcommunity Marketing & Media SA

[Issued by Bizcommunity.com] Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting. 4 Jan 2013 11:30

Poor local marketing 'fails mobile apps'

[Alistair Anderson] Mobile device applications (apps) are not marketed well enough in South Africa to make substantial money for their developers or companies, according to World Wide Worx. 2 Jan 2013 08:04

Are you using the right medium to target your customers? TV vs online advertising

[Peter Koeppel] LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online". 28 Dec 2012 09:13

Out-of-home trends for 2013

Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013. 27 Dec 2012 09:14

Clover's CSI programme wins award

Following the completion of PMR Africa's national survey on CSR in South Africa, the Clover group's corporate social investment programme, Clover Mama Afrika has been awarded the Diamond Arrow Award. It won the award in the business sector 'food manufacturers/processors' with a highest rated mean score of 4.10 out of a possible 5.00. 21 Dec 2012 08:31

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale. 21 Dec 2012 08:23

Crossing borders with virtual offices

[Lewis Edward] The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices. 21 Dec 2012 05:58

'What Women Want'

Looking at what marketers can do to relate better to the major spenders. 21 Dec 2012 05:14

Anti-mosquito campaign increases brand awareness

An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers. 20 Dec 2012 11:00

SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are: 19 Dec 2012 07:19