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Zibusiso Mkhwanazi (Twitter @ZibusisoSays) is a multi-award winning South African digital entrepreneur, a World Economic Forum Young Global Leader and the Founder/CEO of AVATAR. He serves on the boards of the National Economic Education Trust and is the chairman of The Red Quarter brand agency.
The art of understanding your customer

Content marketing is the art of understanding exactly what type of information a brand's customer need and for brands to provide that information in a relevant and compelling way.

By Zibusiso Mkhwanazi 7 Dec 2012 05:00

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