Profile

Community activity

  • Arishna neermul Visa Application Agent at Teleperformance created a profile
    25 minutes ago
  • Natalie CarrNatalie Carr Out of home planner created a profile
    45 minutes ago
  • Premie NaickerPremie Naicker MD of Yellowfin South Africa created a profile
    55 minutes ago
  • Bernidene Fischer Busines Manager at Title Page Traders cc created a profile
    1 hours, 19 minutes ago
  • Irwin PrinceIrwin Prince Graphic Designer created a profile
    2 hours, 10 minutes ago
  • Lonie MasekoLonie Maseko CEO & Founder at L-VISION created a profile
    2 hours, 44 minutes ago
More activity|Industry wall|My newsfeed
Shantel Bassanna

Shantel Bassanna

Co-founder and Managing Director of XP²
Location:South Africa

Profile

Shantel Bassanna is the co-founder and Managing Director of XP², a leading experiential marketing company. With a natural flair for operations management, Bassanna's business acumen has grown XP²'s national footprint that sees the company operating out of Johannesburg, Durban and Cape Town. She believes in creating brand teams based on client requirements.
Read more
Shantel Bassanna
Experiential marketing - why it works

With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.

By Shantel Bassanna 30 Nov 2012 06:33

Next >