Feedback

Profile

Community activity

  • Aldine DallasAldine Dallas Head of New Business at FirstView Creative Digital Agency created a profile
    59 minutes ago
  • Jermaine Gordon DTP / Designer at Times Media LIVE created a profile
    1 hours, 46 minutes ago
  • Muthambi RivoniaMuthambi Rivonia Video Editor at Divine Truth Media created a profile
    1 hours, 58 minutes ago
  • Steven Rammbuda Employed at Digital Picture Perfect created a profile
    2 hours, 6 minutes ago
  • Johhny Uforo Web/Media Director at Ufotech Systems created a profile
    2 hours, 39 minutes ago
  • Georges BatailleGeorges Bataille Student Housing Nyc at student housing nyc created a profile
    2 hours, 41 minutes ago
More activity|Industry wall|My newsfeed
Shantel Bassanna

Shantel Bassanna

Co-founder and Managing Director of XP²
Location:South Africa

Profile

Shantel Bassanna is the co-founder and Managing Director of XP², a leading experiential marketing company. With a natural flair for operations management, Bassanna's business acumen has grown XP²'s national footprint that sees the company operating out of Johannesburg, Durban and Cape Town. She believes in creating brand teams based on client requirements.
Read more
Shantel Bassanna
Experiential marketing - why it works

With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.

By Shantel Bassanna 30 Nov 2012 06:33

Next >