Profile

Community activity

  • ERasmus Mahlangu Service Represantative at Telkom created a profile
    2 hours, 11 minutes ago
  • Sally Green Consultant at Self Employed created a profile
    2 hours, 37 minutes ago
  • Monique Labat Director at Monique Labat Consulting (Pty) Ltd created a profile
    3 hours, 10 minutes ago
  • Laurent Buckle created a profile
    3 hours, 10 minutes ago
  • Debbie McGuire General Manager at Rainbow Exper created a profile
    4 hours, 2 minutes ago
  • Samantha Rowles Graphic Design + Book Specialist created a profile
    4 hours, 44 minutes ago
More activity|Industry wall|My newsfeed

Shantel Bassanna

Co-founder and Managing Director of XP²
Location:South Africa

Profile

Shantel Bassanna is the co-founder and Managing Director of XP², a leading experiential marketing company. With a natural flair for operations management, Bassanna's business acumen has grown XP²'s national footprint that sees the company operating out of Johannesburg, Durban and Cape Town. She believes in creating brand teams based on client requirements.
Read more
Experiential marketing - why it works

With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.

By Shantel Bassanna 30 Nov 2012 06:33

Next >