Community activity

  • Eddie Jacobs Owner at Clean Steam Carpet Cleaning - Newport Beach created a profile
    6 hours, 14 minutes ago
  • Taaibah Razak Graphic Designer at Designs Squared created a profile
    6 hours, 24 minutes ago
  • Andrae Peters Branding created a profile
    8 hours, 50 minutes ago
  • Bongani Hlongwane Client Liaison Officer at Absa created a profile
    8 hours, 54 minutes ago
  • Lynne O'Connor Vice Presdient at Forrester Research created a profile
    9 hours, 18 minutes ago
  • Chuma Filtane Co Director at That Bunch of Creatives created a profile
    9 hours, 30 minutes ago
More activity|Industry wall|My newsfeed

Shantel Bassanna

Co-founder and Managing Director of XP²
Location:South Africa

Profile

Shantel Bassanna is the co-founder and Managing Director of XP², a leading experiential marketing company. With a natural flair for operations management, Bassanna's business acumen has grown XP²'s national footprint that sees the company operating out of Johannesburg, Durban and Cape Town. She believes in creating brand teams based on client requirements.
Read more
Experiential marketing - why it works

With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.

By Shantel Bassanna 30 Nov 2012 06:33

Next >