Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.
By Matt Rose 30 Nov 2012 07:15
With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.
By Shantel Bassanna 30 Nov 2012 06:33
It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.
Issued by Quirk 29 Nov 2012 13:07
At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession.
29 Nov 2012 12:17
The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award.
29 Nov 2012 08:57
With over 60% market share distributing 65 million pamphlets and 7 million newspapers per month, On the Dot will put your message in just the right hands.
Issued by On The Dot 28 Nov 2012 11:31
The annual APEX Awards, which recognises and celebrates the highest standards of communications campaigns' effectiveness, are open for nominations. The deadline for submissions is 15 March 2013.
28 Nov 2012 11:05
In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.
By Tyrone Middleton 27 Nov 2012 16:28
From preparing yourself in the morning and driving to work, to most activities throughout the day, your brain relies on fast and efficient automatic behaviours to minimise the effort of having to consciously weigh-up every decision that is encountered on a repetitive basis. How entrenched is your product in your consumer's habitual repertoire?
By John Laurence 27 Nov 2012 09:37
Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.
27 Nov 2012 09:20
In today's fast-moving media environment, the role of branded content is becoming increasingly important. Content 2013 - SA's first, truly comprehensive content marketing conference, providing an all-encompassing and inclusive forum platform - will be taking place on 25 & 26 February 2013 at the Fugard Theatre in Cape Town.
Issued by MANGO-OMC 26 Nov 2012 09:07
Crowdinvest, the country's first ever crowd-sourced investment platform, looks set to revolutionise South Africa's economic landscape by breaking down investment barriers for a broad segment of the population.
Issued by Crowdinvest 23 Nov 2012 11:43
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards.
23 Nov 2012 09:21
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
By Samantha Wright 23 Nov 2012 08:26
There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.
By Maria Berrios-Carter 23 Nov 2012 06:45
The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.
22 Nov 2012 12:28
The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video)
21 Nov 2012 10:51
We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.
By Glen Meier 20 Nov 2012 08:27
In a passage borrowed from Columbia Business School professor, Sheen Inyengar's book, The Art of Choosing, she makes her point that although everyone believes they are unique, we are actually more alike than we think. Barnum Effect statements like this are often used by mentalists, fortune tellers and clairvoyants to make "accurate" predictions about their subjects. And I've seen them used in marketing research.
By John Laurence 18 Nov 2012 10:04
In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.
By John Laurence 16 Nov 2012 09:48
Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.
15 Nov 2012 10:13
Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.
By Richard Mullins 15 Nov 2012 08:30
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012 06:17
5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events.
14 Nov 2012 15:47