The calendar had barely ticked over to October when the signs began appearing everywhere: Christmas was around the corner - and it seems to strike earlier every year...
Louise Robinson 5 Dec 2014
Africa has been earmarked as a big growth market in which to operate, but you need to know what you're doing to achieve any kind of success in this dynamic environment...
Louise Robinson 17 Oct 2014
Customer databases have enormous value as a source of marketing data that can drive your business to boost sales, increase customer retention and satisfaction, and ultimately grow the bottom line...
Louise Robinson 3 Oct 2014
While 'email blast' is a term that comes with certain negative connotations, this can be reversed by sticking to the rules and following certain guidelines.
Louise Robinson 26 May 2014
Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size.
Louise Robinson 21 Nov 2013
Telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones.
Louise Robinson 17 Oct 2013
If you are sold on the idea of growing your sales channel into Africa, where do you begin? Do you just start to call up various businesses left right and centre, hoping that someone will enter into a partnership with you to buy or help you sell your own product or service?
Louise Robinson 2 Sep 2013