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Louise Robinson is Sales Director at CG Consulting.
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Manufacturers improve sales with lead generation

Companies in traditionally business-to-business industries are often under the misapprehension that marketing initiatives are not for them...

By Louise Robinson 1 Aug 2014 09:17

Accurate databases boost insurance sales

There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities...

By Louise Robinson 17 Jul 2014 15:05

The importance of lead generation

Remember those good old days when you and your sales team's concerns didn't reach far beyond having to spread the word about the great product or service your company has to offer in order to be inundated with buyers?

By Louise Robinson 14 Jun 2014 09:25

With thought and planning, email marketing can be a blast

While 'email blast' is a term that comes with certain negative connotations, this can be reversed by sticking to the rules and following certain guidelines.

By Louise Robinson 26 May 2014 13:00

Why customer satisfaction surveys are important

According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty.

By Louise Robinson 2 May 2014 13:53

How data profiling can help to keep your database fresh

Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size.

By Louise Robinson 21 Nov 2013 08:32

Outsourcing lead generation guarantees success

One thing that some small to medium business (SMB) owners find challenging is to delegate tasks to others, particularly during the early days when they are still nurturing a fledgling business.

By Louise Robinson 10 Nov 2013 10:54

Telemarketing: still effective for lead generation

Telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones.

By Louise Robinson 17 Oct 2013 08:53

Get the big boss on the phone

There is a belief that cold calls for the purpose of appointment setting leave many a recipient cold, but it is still cited as being the second most effective tool for growing one's business, second only to referrals.

By Louise Robinson 19 Sep 2013 07:30

Look to Africa to grow your sales channel

If you are sold on the idea of growing your sales channel into Africa, where do you begin? Do you just start to call up various businesses left right and centre, hoping that someone will enter into a partnership with you to buy or help you sell your own product or service?

By Louise Robinson 2 Sep 2013 12:00

How lead generation can help sell multiple products

When you're a small company with modest marketing resources, honing in on your specific target audience can be tricky and even large corporations don't want to waste money on a major campaign by targeting the wrong market.

By Louise Robinson 7 Aug 2013 08:53

How reducing a database can really pay off

The technological age has made it much easier to not only get in touch with current and potential clients and business partners in real time, without any delay, but also to create what has fast become a crucial marketing asset to any company: a database.

By Louise Robinson 11 Apr 2013 09:31

Marketing for results

You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?

By Louise Robinson 14 Nov 2012 07:46

Marketing needs targeted approach

With the proliferation of media and distribution channels, declining trust in advertising, multitasking by consumers and digital technologies that give users more control over their media time, it is no wonder that many businesses are left wondering how to get the right messages through to their customers.

By Louise Robinson 4 Sep 2012 11:55

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