[Louise Robinson] Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size.
[Louise Robinson] One thing that some small to medium business (SMB) owners find challenging is to delegate tasks to others, particularly during the early days when they are still nurturing a fledgling business.
[Louise Robinson] Telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones.
[Louise Robinson] If you are sold on the idea of growing your sales channel into Africa, where do you begin? Do you just start to call up various businesses left right and centre, hoping that someone will enter into a partnership with you to buy or help you sell your own product or service?
[Louise Robinson] When you're a small company with modest marketing resources, honing in on your specific target audience can be tricky and even large corporations don't want to waste money on a major campaign by targeting the wrong market.
[Louise Robinson] The technological age has made it much easier to not only get in touch with current and potential clients and business partners in real time, without any delay, but also to create what has fast become a crucial marketing asset to any company: a database.
[Louise Robinson] With the proliferation of media and distribution channels, declining trust in advertising, multitasking by consumers and digital technologies that give users more control over their media time, it is no wonder that many businesses are left wondering how to get the right messages through to their customers.
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