The calendar had barely ticked over to October when the signs began appearing everywhere: Christmas was around the corner - and it seems to strike earlier every year...
By Louise Robinson 5 Dec 2014 14:00
Africa has been earmarked as a big growth market in which to operate, but you need to know what you're doing to achieve any kind of success in this dynamic environment...
By Louise Robinson 17 Oct 2014 11:56
Customer databases have enormous value as a source of marketing data that can drive your business to boost sales, increase customer retention and satisfaction, and ultimately grow the bottom line...
By Louise Robinson 3 Oct 2014 07:51
While 'email blast' is a term that comes with certain negative connotations, this can be reversed by sticking to the rules and following certain guidelines.
By Louise Robinson 26 May 2014 13:00
Having an updated database that contains the names and contact details of both existing customers and prospective clients is one of the most vital marketing tools for a company of any size.
By Louise Robinson 21 Nov 2013 08:32
Telemarketing tends to get a bad rap, because when it is done incorrectly or badly, it can be a great annoyance with which business owners risk driving prospective customers away and even alienating their existing ones.
By Louise Robinson 17 Oct 2013 08:53
If you are sold on the idea of growing your sales channel into Africa, where do you begin? Do you just start to call up various businesses left right and centre, hoping that someone will enter into a partnership with you to buy or help you sell your own product or service?
By Louise Robinson 2 Sep 2013 12:00
When you're a small company with modest marketing resources, honing in on your specific target audience can be tricky and even large corporations don't want to waste money on a major campaign by targeting the wrong market.
By Louise Robinson 7 Aug 2013 08:53
The technological age has made it much easier to not only get in touch with current and potential clients and business partners in real time, without any delay, but also to create what has fast become a crucial marketing asset to any company: a database.
By Louise Robinson 11 Apr 2013 09:31
You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?
By Louise Robinson 14 Nov 2012 07:46
With the proliferation of media and distribution channels, declining trust in advertising, multitasking by consumers and digital technologies that give users more control over their media time, it is no wonder that many businesses are left wondering how to get the right messages through to their customers.
By Louise Robinson 4 Sep 2012 11:55