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Crowdsourcing ways to drive traffic, two companies team up

Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.
On 11 November 2012, Hiring Bounty posted its brief on Idea Bounty, offering a $1500 bounty for the top five ideas submitted.

"We're really excited about this project," says Daniel Neville, MD of Idea Bounty. "Our briefs typically get over 300 quality ideas from our community and we're looking forward to seeing how they solve this new challenge."

"We know that crowdsourcing is an effective mechanism of reducing costs, through efficiency, and massively increasing effectiveness. Immediately after the brief went live it was clear to see how Idea Bounty achieved its status as a global leader," says Greg Schneider, MD of Hiring Bounty.

Top performing ideas

Launched in August 2012, Hiring Bounty had placed over 10% of the positions available on its platform, within the first month of operations, reportedly at 40% of what traditional recruitment agencies would charge for the same placement.

Idea Bounty is a crowdsourced idea generation business with an international community of over 30,000 creatives who provide solutions to hard-to-solve marketing and communication briefs. Ideas submitted by the community are rated and ranked by the client. Of these, the top performing ideas are purchased from the creative, by the client, and implemented by that business.

Start-up accelerator 42Engines owns both businesses.

Interested individuals have just until the end of January 2012 to submit their best suggestions on
Alex Martin
The concern for the team at Hiring Bounty, should be how to effectively drive traffic to the Hiring Bounty website, seeing as the target market is rather sketchy, if not completely confused. So, who visits the site;-The job seeker? Clearly not, because they will apply directly to the hiring company, and no bounty is paid, thus the site is null and void. Ooh, not quite, rather than applying direct they decide to ask a mate to put them forward so they can split the bounty - ('ching ching' at the clients expense) which defeats the object and purpose of the site/concept completely. So, who else;-The 'referrer'? Highly unlikely, do people browse job sites all day on behalf of their friends, hoping to see jobs they can put them forward for to make some money out of them? Ludicrous. Lest we forget, that most peoples job searches are discreet, and highly personal. In fact in most cases, friends know little more about their friends/peers skills and career attributes than they do their tastes in TV programs, food or anything else for that matter. You might think 'ah yeah my friend works in digital media' but given the broad strokes, its highly unlikeable you know the details, and therefore have no idea if the job suggestion you're making bears any relevance whatsoever. Therefore you're likely to try it, fail, and give up. Hence two things happen, people that know what they want visit job boards or direct firms, those that want advise call a specialist recruiter - who will represent them confidentially and discreetly. The nuts and bolts of Hiring Bounty, therefore, is that it can only waste more time, complicate matters better left to industry specialists, and result in hiring firms paying unnecessary bounty's for candidates they'd have otherwise captured directly. This is not a solution, in fact its another problem in itself.
Posted on 27 Nov 2012 11:37