Crowdsourcing political ideology

[Philani Mdingi] Crowdsourcing is not a new concept in digital marketing circles, it is however getting a new lease on life in the world of politics, especially in Africa. 14 Mar 2013 06:41

Crowdsourcing produces new 4ward-design logo

Using crowdsourcing, which works particularly well for any project that requires creativity instead of a large investment in time, 4ward-design has acquired a new logo, selected from some 200 entries. 29 Jan 2013 08:09

[2013 trends] The year of the snake

[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight. 22 Jan 2013 09:55

Crowdsourcing ways to drive traffic, two companies team up

Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site. 15 Nov 2012 10:13

Interactive future of digital radio gives power to listeners

[Attila Bernariusz] Meet the digital radio programme directors of the future: You and your fellow listeners. With technology making it easy for digital radio stations to crowdsource some or all of the programming on their digital radio stations, the power is increasing in the listener's hands. 4 Nov 2012 06:47

Crowdsourced ORM service launched

BrandsEye has introduced a new technique to its online monitoring application, which combines the benefits of three elements - the wisdom of the crowd, managed through attention to detail by computers and focused by the judgement of trained professionals. 23 Feb 2012 08:12

[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

[2012 trends] A ratcheting up of existing trends

[Janice Spark] Looking forward, we can expect a ratcheting up of existing trends throughout 2012. Whether you're a politician, an executive or a consumer, the odds are strong you're going to need to hang firmly onto your hat. 20 Jan 2012 12:56

[2012 trends] Apocalypse now!

[Matt Rose] 2012 is the year of the apocalypse (thanks, Mayans). But if you think about it, in a way they are right. Every year it ceases to be the end of the world as we know it. The world is in a constant state of revolution and innovation. 17 Jan 2012 15:05

Are you a bloody agent? Here's how to become one

[Sindy Peters: Africa editor] Hayibo.com recently found its white knight and is back up and running, proving that satire does have a place in South Africa. The revival of this satirical news platform has provided a glimmer of hope for ZAnews, which is also facing a lack of funding and is now trying the crowdsourcing route. [multimedia] 14 Apr 2011 13:36

New crowdsourcing site offers design opportunities

With 450 degrees, a newly launched web-based crowdsourcing design site, the intention is to make finding designers for design project easier in South Africa. Clients create a brief, provide feedback and choose from one of SA's many talented designers, and can decide exactly how much it will cost, when they design the project. 12 Apr 2011 12:08

Crowdsourcing needs expertise

The recent winning paper, 'Crowdsourcing: The end of marketing research?' presented by Kirsty Alberts, Joanne Campbell and Alice Louw of TNS Global Brand Equity Centre at the annual SAMRA conference, analysed existing literature and interviewed key stakeholders with crowdsourcing experience. 15 Jun 2010 08:34

[2010 trends] Looking into the ORM crystal ball

[Tim Shier] Having a publically accessible reputation is something just about everybody has come to terms with. In today's highly connected online environment, our friends, family, colleagues and potential clients are just a mouse click away from finding out a great deal about us - both good and bad. This has forever altered the playing field and brands are increasingly being defined by their consumers - no longer by the brand manager. 19 Jan 2010 11:42