Crowdsourced ORM service launched

BrandsEye has introduced a new technique to its online monitoring application, which combines the benefits of three elements - the wisdom of the crowd, managed through attention to detail by computers and focused by the judgement of trained professionals. 23 Feb 2012 08:12

[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

[2012 trends] A ratcheting up of existing trends

[Janice Spark] Looking forward, we can expect a ratcheting up of existing trends throughout 2012. Whether you're a politician, an executive or a consumer, the odds are strong you're going to need to hang firmly onto your hat. 20 Jan 2012 12:56

[2012 trends] Apocalypse now!

[Matt Rose] 2012 is the year of the apocalypse (thanks, Mayans). But if you think about it, in a way they are right. Every year it ceases to be the end of the world as we know it. The world is in a constant state of revolution and innovation. 17 Jan 2012 15:05

Are you a bloody agent? Here's how to become one

[Sindy Peters: Africa editor] Hayibo.com recently found its white knight and is back up and running, proving that satire does have a place in South Africa. The revival of this satirical news platform has provided a glimmer of hope for ZAnews, which is also facing a lack of funding and is now trying the crowdsourcing route. [multimedia] 14 Apr 2011 13:36

New crowdsourcing site offers design opportunities

With 450 degrees, a newly launched web-based crowdsourcing design site, the intention is to make finding designers for design project easier in South Africa. Clients create a brief, provide feedback and choose from one of SA's many talented designers, and can decide exactly how much it will cost, when they design the project. 12 Apr 2011 12:08

Crowdsourcing needs expertise

The recent winning paper, 'Crowdsourcing: The end of marketing research?' presented by Kirsty Alberts, Joanne Campbell and Alice Louw of TNS Global Brand Equity Centre at the annual SAMRA conference, analysed existing literature and interviewed key stakeholders with crowdsourcing experience. 15 Jun 2010 08:34

[2010 trends] Looking into the ORM crystal ball

[Tim Shier] Having a publically accessible reputation is something just about everybody has come to terms with. In today's highly connected online environment, our friends, family, colleagues and potential clients are just a mouse click away from finding out a great deal about us - both good and bad. This has forever altered the playing field and brands are increasingly being defined by their consumers - no longer by the brand manager. 19 Jan 2010 11:42

[2010 trends] What's in store for digital marketing?

[Jonathan Andrews] 2010 is upon us! As we start yet another year with so much to look forward to in South Africa, both online and offline, we'd like to take a look at prospective trends to watch in 2010. Here are our thoughts on what we expect to see over the coming months. 15 Jan 2010 12:47

Wake up, go digital to maximise your opportunities

[Issa Sikiti da Silva] In developing markets in general and in South Africa in particular, where computer Internet penetration is low, mobile is a proxy of Internet connectivity and is often the first screen, said Rick Joubert of Yonder Mobile Media, speaking at Tony Koenderman's Brainstorm conference in Johannesburg and Cape Town earlier this week. 13 Nov 2009 12:22

Intl brand ditches agency for crowdsourcing

[Kim Penstone] International Unilever brand Peperami has ditched its existing agency in favour of the South African-developed online ‘social think tank', IdeaBounty.com. Needless to say, creative executives aren't convinced. 1 Sep 2009 11:50

Online communications media - getting involved

[Katharina Scholtz] PR & SOCIAL MEDIA: There are a number of online channels through which your company can communicate online; I discussed principles for approach previously. In order to understand what is possible, it's worth familiarising yourself with some of the channels that are available. 9 Jul 2009 07:51

Quirk

Idea Bounty and BMW - winning drivers

Idea Bounty is a creative crowdsourcing platform which links clients with briefs and creatives with ideas in an international social think tank where the best ideas are rewarded. 9 Feb 2009 12:06