Feedback

Marketing news

Subscribe to industry newsletters

Press offices

Enquire about a press office

Biz Takeout's

Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
Get the Flash Player to play this.

Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
Get the Flash Player to play this.

Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
Get the Flash Player to play this.
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.

Share us

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.

21 Dec 2012 08:23

Crossing borders with virtual offices

The world of office space may look like a complete mess to someone on the outside of that industry. Every single business needs to be able to solve the problem of having enough office space, yet many entrepreneurs are willing to go even further than that and invest money into offices that are not completely physical - the so-called virtual offices.

By Lewis Edward 21 Dec 2012 05:58

'What Women Want'

Looking at what marketers can do to relate better to the major spenders.

21 Dec 2012 05:14

Anti-mosquito campaign increases brand awareness

An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers.

20 Dec 2012 11:00

SA's top ten most popular YouTube video ads in 2012

YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:

19 Dec 2012 07:19

Small business marketing seminar gets straight "to the point" in the Mother City

Sponsored by leading international investment group, Old Mutual, the inaugural tothePOINT Small Business Marketing Seminar took place on 10 December in what was described by one of the delegates as a "highly informative, inspiring and challenging day of discussion".

Issued by Living Your Brand 14 Dec 2012 11:47

Geo-targeted mobile media platform reaches 20 million

Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.

14 Dec 2012 06:21

Liqui-fruit officially sponsors 800km mountain bike race in 2013

Liqui-Fruit will be the official juice sponsor of the 2013 Absa Cape Epic from 17-24 March 2013 in the Western Cape and has simultaneously announced its title sponsorship of the Liqui-Fruit Cape Times Vineyard races, which take place on the final day of the Absa Cape Epic at Lourensford Wine Estate.

13 Dec 2012 10:09

What Joburg should learn from Vodacom

So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.

By Llewellyn Kriel 13 Dec 2012 08:50

Census 2011: A take on youth

The Census 2011 results were made available on Tuesday, 30 October 2012, and, as predicted, have already enjoyed their fair share of controversy.

Issued by HDI Youth Marketeers 12 Dec 2012 12:17

Marketing lessons from the Red Bull Flugtag

Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.

By Estelle Nagel 12 Dec 2012 08:34

What's this ad doing here?

We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.

By Rolf Akermann 12 Dec 2012 08:03

Know what makes your brand succeed - or not

In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.

By Thomas Oosthuizen 11 Dec 2012 09:29

Who murdered effective human billboards?

If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.

By Rose Setshoge 11 Dec 2012 07:41

Timing is everything in integrated campaigns

With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.

By Attila Bernariusz 10 Dec 2012 06:33

M-Net Television Awards for Good (TAG) announced

The annual M-Net Television Awards for Good (TAG) were announced on Wednesday 5 December 2012 at the Kyalami Racecourse, honouring public service announcement (PSA) ads.

7 Dec 2012 08:29

The art of understanding your customer

Content marketing is the art of understanding exactly what type of information a brand's customer need and for brands to provide that information in a relevant and compelling way.

By Zibusiso Mkhwanazi 7 Dec 2012 05:00

Rick de Kock appointed MD of M&CSaatchi Africa

Until recently, Rick de Kock was the director of Africa Operations for TBWA\Africa where he managed the network of 15 offices across 13 countries on the continent. M&C Saatchi has now appointed him to lead its charge into Africa.

Issued by M&C Saatchi Abel 5 Dec 2012 10:19

Six tips for sensible in-store marketing in the silly season

With Christmas closing in on us, we've all been bombarded by cheap tinsel, Boney M and a gaudy plethora of competing product displays in most of the supermarkets we've frequented over the past month or so. Most marketers view the festive season as a prime opportunity to boost product sales, and it can be, if it's done smartly.

By Natasha McClymont 5 Dec 2012 07:52

What brands can learn from publishers

Online publishers have been perfecting the art of creating online content since the advent of the web. While advertisers have long been using digital to get their message to the consumer, they've only just recently started emulating what publishers do best - developing content that keeps consumers coming back for more.

By Athar Naser 4 Dec 2012 10:17

Is SA being priced out of the tourist market?

In the past, one of the big selling points about South Africa was that it was an inexpensive destination for foreign tourists. But nowadays, even with the rand having weakened like an overweight paunch-drunk boxer to worse than R9 to the US dollar, the country is getting a reputation for being a very expensive place to visit.

By Chris Moerdyk 3 Dec 2012 13:22

Get ready for content marketing, SEO in 2013

In anyone's world, 2012 has been a rollercoaster one. We still appear to be here, but who knows what will happen on 21 December if the dire warnings are in any way true. But operating on the positive assumption that there will be a 2013, I've been auditing MANGO-OMC's 2012 learnings and summarising them for our game plan for next year.

By Nicole Capper 3 Dec 2012 12:25

What's in The Media magazine's December digital edition?

The December edition of the Media magazine is, once again, jam packed with insightful information on what's happening in the media industry. Readers will find new ways to gauge the industry through value-added digital content, imagery, video and audio. Contributors include Trevor Ormerod, Chris Vick, Gordon Patterson, Dario Milo, Michelle Solomon and Sandra Gordon.

3 Dec 2012 12:12

The Ban-Ban Club: the rise of banned advertising

Earlier this week we saw the banning of yet another controversial advertisement poking fun at the president. I can't say that I think it's a bad thing.

By Estelle Nagel 30 Nov 2012 07:16

The path-through-purchase and social

Leo Burnett is pioneering a new approach to shopper marketing that pays attention to extending the shopper journey both pre- and post-purchase. This idea has been doing the rounds at large multinational corporations as they look for better ways to find new audiences beyond 'interruption' marketing. This article is a quick summary of some of the innovative thinking coming from the Leo Burnett strategic function.

By Matt Rose 30 Nov 2012 07:15

Experiential marketing - why it works

With ever-changing shopper trends marketers have recognised the need to stay closer to the consumers and connect better with their shoppers in order to keep abreast. A closer look at consumer decisions identified that 68% of shoppers make decisions at shelf. Shoppers are more easily influenced by emotional stimuli in comparison to rationally prescribed messaging.

By Shantel Bassanna 30 Nov 2012 06:33

Quirk named Best Digital Agency at Financial Mail AdFocus Awards 2012

It's been a phenomenal year for Quirk, one of Africa's largest independent marketing agencies. Last night the agency was recognised as the Best Digital Agency in South Africa at Financial Mail's AdFocus Awards 2012.

Issued by Quirk 29 Nov 2012 13:07

King James wins Agencies' Agency of the Year

At the Smartest Event, held at Wanderers Club, Johannesburg this morning, King James won the Agencies' Agency of the Year (Angy) Award for the second year in succession.

29 Nov 2012 12:17

Coca-Cola named Cannes Lions 2013 Creative Marketer of the Year

The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award.

29 Nov 2012 08:57

On the Dot festive celebrations... Contact us for 10% discount

With over 60% market share distributing 65 million pamphlets and 7 million newspapers per month, On the Dot will put your message in just the right hands.

Issued by On The Dot 28 Nov 2012 11:31

Show more