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SuperSport shines at intl Sports Media Marketing Awards
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards. 23 Nov 2012 09:21
The buzz around brand journalism
[Samantha Wright] Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it? 23 Nov 2012 08:26
Unthink lately?
[Maria Berrios-Carter] There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink. 23 Nov 2012 06:45
African Market Momentum: insights, obstacles and opportunities
The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town. 22 Nov 2012 12:28
Adcheck
Keeping an eye on competitors
[Issued by Adcheck] Continuous competitor tracking has become vital in an environment where marketers have little time to check the advertisements of competitors says Angela Adamson, sales director at Adcheck. 21 Nov 2012 11:31
DStv brand campaign extends Javas' advice
The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video) 21 Nov 2012 10:51
Difference between content marketing, SEO
[Athar Naser] Content marketing is not SEO. While they might overlap, content marketing and SEO are two distinct types of digital marketing. They are, however, mutually beneficial. 21 Nov 2012 07:00
Boomtown
Boomtown takes home an Assegai
[Issued by Boomtown] Boomtown Strategic Brand Agency has achieved its second award in a week. Following its CLIO award, the agency won an Assegai for its Dream Starter campaign for Nelson Mandela Metropolitan University (NMMU). 20 Nov 2012 10:44
The craft of simplification
[Glen Meier] We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification. 20 Nov 2012 08:27
Living Your Brand
Living Your Brand introduces tothePOINT Small Business Marketing Seminars
[Issued by Living Your Brand] Living Your Brand will be hosting the first tothePOINT Small Business Marketing Seminar to be held in Cape Town on 10 December 2012. tothePOINT has been specifically designed for small business owners who are looking to improve their marketing efforts. 19 Nov 2012 09:48
You are a unique individual - just like everyone else
[John Laurence] In a passage borrowed from Columbia Business School professor, Sheen Inyengar's book, The Art of Choosing, she makes her point that although everyone believes they are unique, we are actually more alike than we think. Barnum Effect statements like this are often used by mentalists, fortune tellers and clairvoyants to make "accurate" predictions about their subjects. And I've seen them used in marketing research. 18 Nov 2012 10:04
The importance of building shared values
[Ben Wagner] In a highly-connected world where social media savvy-consumers expect greater transparency from the companies whose brands they use, the absence of shared values is becoming an imposing threat to companies' triple bottom lines*. 16 Nov 2012 12:11
Lessons from Marge Simpson and casinos
[John Laurence] In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem. 16 Nov 2012 09:48
Tonight's Biz Takeouts show cancelled
Tonight's Biz Takeouts Marketing & Media radio show, streamed live every Thursday from 5pm-6pm via 2oceansVibe Radio, has unfortunately been cancelled due to unforeseen circumstances. [twitterfall] 15 Nov 2012 11:25

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