Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating...
Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the internet is a truly mainstream technology that reaches South Africans from every walk of life...
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards "engaging" with their customers, brand journalism is two words on everyone's lips. But what is it?
Samantha Wright 23 Nov 2012
There is a well-known creative condition called "analysis paralysis". Fuelled by our incessant hunger for information and meaning, we have created a society too focused on the thinking and less so on the doing, overanalysing ourselves into a full stop. And the only way to move passed the stupefying white page staring back at you is to practice the art of Unthink.
Maria Berrios-Carter 23 Nov 2012
At the international Sports Media Marketing Awards - the industry Oscars - held in New York, SuperSport won a Gold and three Silver awards.
23 Nov 2012
The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town.
22 Nov 2012
The new TVC for DStv, part of the integrated campaign executed by Ogilvy & Mather Johannesburg, introduces Javas, a sage adviser shipwrecked on a remote island who conjures up an answer to every possible problem. He graciously invites his fellow islanders to sip from the fountain of his wisdom. (video)
21 Nov 2012
We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.
Glen Meier 20 Nov 2012
In a passage borrowed from Columbia Business School professor, Sheen Inyengar's book, The Art of Choosing, she makes her point that although everyone believes they are unique, we are actually more alike than we think. Barnum Effect statements like this are often used by mentalists, fortune tellers and clairvoyants to make "accurate" predictions about their subjects. And I've seen them used in marketing research.
John Laurence 18 Nov 2012
In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalise gambling in order to boost the town's flagging coffers. Marge, the mom, develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.
John Laurence 16 Nov 2012
Email is still one of the most important and widely-used communication channels that marketers have at their disposal, but the way that many organisations use it is still surprisingly unrefined. Nowhere is this clearer than in the lack of attention many marketers pay to the mobile device as a channel for email marketing.
Richard Mullins 15 Nov 2012
Hiring Bounty, which makes use of crowdsourcing as a recruitment tool, and Idea Bounty, which solves business problems by tapping into the creativity of the masses, are working together to find the best and most creative idea to drive traffic to the recruitment site.
15 Nov 2012
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012
5FM has announced that Natalie Frank has been appointed as the station's new marketing manager which will see her developing and implementing the marketing and CSI strategy for 5FM and for promoting the station, its programming and events.
14 Nov 2012
The Irish-based Digital Marketing Institute announced a new partnership with Vega School of Brand Leadership to train over 3000 students in digital marketing in South Africa next year. The Institute forecasts that the South African market will generate revenues in excess of €3 million for the company by 2015.
14 Nov 2012
You have a fantastic product or service. You have invested valuable resources into creating or acquiring an up-to-date, accurate and extensive database of prospective leads and clients for your company. So why aren't you seeing any results in terms of return on investment and sales?
Louise Robinson 14 Nov 2012
Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees.
34 14 Nov 2012
In celebration of Heineken's 15-year association with the James Bond franchise and, in anticipation of the launch of Skyfall at the end of November 2102, the company has launched its international 'Crack the Case' campaign in South Africa. (video)
13 Nov 2012
Recently launched by Liveoutloud at one of its events in the Sandton Audi Centre, the new Playoutloud App contains a cache of luxury goods worth over R5.7m and offers a competitive format to an exclusive subscriber base, which is limited to 500 members.
13 Nov 2012
Operational since 1994, with an infrastructure that boasts 32 depots in South Africa with six over-border depots in Botswana, Lesotho, Swaziland and Namibia, On the Dot operations has grown from 240 to 360 contractors in the last two years, creating job opportunities for over 2 900 runners.
On the Dot 12 Nov 2012
As part of its integrated PR and social media campaign for Old Mutual South Africa, Positive Dialogue Communications, in collaboration with Radar, launched 25 Shesha Tuk Tuks, branded with Old Mutual Foundation's supported initiatives in the streets of Sandton, offering commuters a fun and affordable transport alternative to cut through the traffic.
12 Nov 2012
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [twitterfall]
12 Nov 2012
Traditional advertising messages are no longer effective. To capture the attention of a consumer that is expert at tuning out "buy now" media messages, you need to offer them something they want. This is where content marketing, the latest buzzword in the digital marketing sphere, comes in.
Athar Naser 11 Nov 2012
As part of Caltex's new socially powered campaign, Sasha Martinengo will be embarking on a road trip in a vintage car powered by tweets.
10 Nov 2012
Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.
Athar Naser 9 Nov 2012
Kagiso Media Limited on Monday announced the cancellation by mutual consent of negotiations with VenFin Media Investments Proprietary Limited‚ a wholly owned subsidiary of Remgro Limited‚ for the acquisition of various marketing assets.
9 Nov 2012