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#BizTakeouts: Natalie Otte chats Kantar Millward Brown's Best Liked Ads

With or Without Sugar: S2, E2 - The power of internal brand engagement

New radio spot airs in Debonairs Pizza's ‘Lamba Busters' campaign

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Experiences are the new black

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences...

#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it...

Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distrubution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

#Newsmaker: Brenwin Naidu on the Sunday Times' latest addition

Tiso Blackstar Group's automotive standalone supplement, Sunday Times Motoring is going to be inserted into the Sunday Times Lifestyle magazine section, as Lifestyle Motoring, with the first edition featuring this Sunday, 24 September 2017...

Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

#InnovationMonth: How to really save money on production costs

By Leigh Andrews 1 hour ago

Move over content and distribution, user experience is king

PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg...

3 hours ago

Tokyo tweets have social media all a-twitter

NEWSWATCH: Social media is blurring the lines between what's private and what's public, reports Times Live, and Chris Moerdyk says the Sexwale divorce story proves the information chain has changed forever. Meanwhile, the ANC in the Eastern Cape has been told to 'stop leaking'... to the media, that is - reports IOL.

By Rod Baker 12 Feb 2013

Career guidance programme returns to SABC1

The career guidance programme, iSpani returns to SABC1 on Tuesdays at 1.30pm for its fourth season. Its 26 episodes share the many layers of employment and career planning with young, unemployed viewers trying to get into the world of work.

12 Feb 2013

Mediamark launches new event division

Mediamark (previously known as Radmark and Digitalmark) has launched a new events division, to provide multimedia marketing solutions that address advertisers' goals across media channels. It will be working closely with its serviced radio stations in order to commercialise events that stations own and operate.

12 Feb 2013

Embarcadero supports secondary, university-level ICT education across SA

MAIDENHEAD, UK: Embarcadero Technologies, a leading provider of software solutions for application and database development, is actively engaging with the academic community across South Africa to support secondary and university-level ICT education in the country.

12 Feb 2013

The APP-solute fantastic brand experience

Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!

By Lynette Hundermark 12 Feb 2013

'Men are from Mars' when it comes to body wash brand choice

When it comes to the usage of liquid body washes or shower gel brands, the well known saying that 'men are from Mars and women are from Venus' certainly holds true. However, female users could be the more influential target market to grow market share, according to a new report by Analytix BI.

Issued by Analytix BI 11 Feb 2013

New offices for Thebe Exhibitions & Projects

Thebe Exhibitions and Projects and Thebe Venue Management have moved into new offices. The group is now located at Thebe Place, Building 1, Culross on Main Office Park, 34 Culross Road, Bryanston, Johannesburg.

Issued by Reed Exhibitions 11 Feb 2013

Tribal marketing - a new way of segmentation and consumer engagement

Let's face it, the adman was very close to the weatherman in the popularity ranking in the past, with advertising messages mostly benefiting the brand rather than the consumer. During the past couple of years, however, there has been a significant shift in consumer behaviour and it is no secret that the consumer is holding all the chips.

By Neil Hart, Issued by Knowledge Resources 11 Feb 2013

[Biz Takeouts Podcast] 52: The business of blogging

Find out more about the business of blogging in South Africa by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]

11 Feb 2013

Pick n Pay Heroes Week goes big this February!

The Heroes Week initiative aimed at celebrating South Africa's unsung school Heroes took place in schools across the country this February.

Issued by HDI Youth Marketeers 11 Feb 2013

Youth Social Media Marketing Conference 2013

Organised for businesses and brands that wish to gain more insight and strategic advice as to how they can effectively engage the South African youth through social media platforms.

Issued by Branded Youth 11 Feb 2013

No, you are not having an 80's flashback, its Bouffant's new ad

Dean Blumberg of Bouffant sends us on a detailed trip down memory lane with his latest Ad of the Month-winning campaign for FoxP2 and client Property 24.

Issued by Bouffant 11 Feb 2013

Business is developing at The Brand Union

A brand new Business Developer has arrived at The Brand Union and he is ready to enlighten the world on why the experience of a brand defines the brand, why it's so important and why The Brand Union is the brand specialist agency to help you.

Issued by Brand Union 11 Feb 2013

Business growth requires smart marketing

Marketing is confronted with a stark choice. To avoid losing its place on the business ladder, it must either step up and become an integrated hub of insight and innovation or fall down to the rung of catchy tunes and pretty pictures.

By David Blyth, Issued by Yellowwood Future Architects 11 Feb 2013

How an exhibition company is going 'green'

"Greening is a process, made up of a series of small actions and steps that gradually take you closer to where you want to be. However, you never really get 'there', as the goal posts keep advancing too," says Justin Hawes, MD of Scan Display, about the challenge of making his company more sustainable.

Issued by Scan Display 11 Feb 2013

Email marketing continues to drive the best ROI in 2013

According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".

Issued by Digital Fire 11 Feb 2013

Is your tax advisor compliant?

The Tax Amendment Act, which passed into legislation in December 2012, has started a countdown for the entire tax profession, with less than six months remaining for tax advisors to register with a recognised controlling body.

Issued by The South African Institute of Tax Practitioners 11 Feb 2013

Can advertising "Stop Rape"?

I hate it when this happens, but I'm having a controversial opinion, and I won't rest until it's out. It's about this Primedia "Stop Rape" campaign, and before I start ranting, I better state some things clearly.

By Gail Schimmel 11 Feb 2013

Pendoring stays in the Cape

Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.

11 Feb 2013

AFSTEREO launches gnosko.co.za

AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.

Issued by AFSTEREO 11 Feb 2013

Howa 'bout this... TNA slams City Press

NEWSWATCH: Nazeem Howa, CEO of The New Age, claims that a report in yesterday's City Press on the subject of advertising in The New Age is "misleading".

By Rod Baker 11 Feb 2013

Sunday World appoints new editor

Marvin Meintjies has been appointed editor of the Sunday World from next month, Times Media has announced.

11 Feb 2013

How to make your website work

Imagine your website when you first launched it. Look at it now. Can you still see your original site? Maybe glimmers of it? Change is good, but sometimes many objectives get lost amid the dynamic and fast-paced world of internet marketing that marketers tend to lose sight of what's really important.

By Subhash Chandra 11 Feb 2013

The power of sponsorship (part II)

In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)

By Struan Campbell 10 Feb 2013

Statistics SA and Global Access taking hands

Statistics South Africa, or Stats SA, is the National Statistical Service of South Africa. Its goal is producing timeously, accurate and official demographic, economic and social censuses and surveys. To date, Statistics South Africa has produced three censuses; 1996, 2001 and 2011.

Issued by Global Access 10 Feb 2013

Share the love or kiss customers goodbye

If your bank manager has never given you a hug, or if the waiters at your neighbourhood coffee shop has never recited poetry to you, you are among millions of consumers who feel unloved by the retailers and service providers who proclaim how much they value their customers but never get round to sharing the love... not even on Valentine's Day.

By Aki Kalliatakis 10 Feb 2013

The power of sponsorship (part I)

2012 was a revolutionary year for sponsorship and one that churned out some notable campaigns that have helped clarify what modern best practice sponsorship is all about (or at least what it should be about).

By Struan Campbell 9 Feb 2013

Project management for business people

When the phrase 'project management' is mentioned there are generally one of two industries/sectors that come to mind, construction or IT. But in today's business environment you would find several employees running projects of various sizes, each project being used as a mechanism for the creation of business change and purposed to add to business value.

By Louise Worsley 9 Feb 2013

Bespoke reception interior for Pick n Pay

As part of its two billion rand investment into countrywide distribution sites, Pick n Pay recently opened its second state-of-the-art distribution centre in Phillipi, Cape Town. XZIBIT working closely with agency Y&R conceptualised, designed, manufactured and installed a bespoke reception area for this impressive facility.

Issued by XZIBIT Experiential Marketing 8 Feb 2013

Oscar Pistorius hands over outstanding contribution trophy to Proteas

Following an iconic year for cricket in South Africa, which saw the men's team rise to the top of the official rankings in all three formats of the game, the Proteas were rewarded for their contribution to South African sport at the Virgin Active Sport Industry Awards 2013 in front of over 1,200 industry leaders last night.

8 Feb 2013

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