South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...
By Lynette Hundermark 24 May 2015 14:30
The burning question that any female in tech is being asked at the moment is: "How have you managed to cope as a female in tech?"
By Lynette Hundermark 18 May 2015 12:15
The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...
By Lynette Hundermark 16 Mar 2015 15:04
As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...
By Lynette Hundermark 14 Nov 2014 13:48
Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!
By Lynette Hundermark 12 Feb 2013 06:13