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With over 15 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing mobile products that are aligned to business goals, Hundermark's appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in South Africa. Follow @lynetteanthony on Twitter.
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An enterprise driven omni-channel strategy must empower the mobile workforce

South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

Thoughts from a female leader in the tech industry

The burning question that any female in tech is being asked at the moment is: "How have you managed to cope as a female in tech?"

By Lynette Hundermark 18 May 2015 12:15

Top tips for women in tech

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time...

By Lynette Hundermark 30 Apr 2015 09:18

Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

How retail can rule 2015

There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology...

By Lynette Hundermark 26 Nov 2014 11:36

The proof is in the omni-channel experience this festive season

As the market intensifies in the build-up to the festive season, retailers in particular, are needing to communicate more intuitively and intelligently to connected consumers...

By Lynette Hundermark 14 Nov 2014 13:48

The APP-solute fantastic brand experience

Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!

By Lynette Hundermark 12 Feb 2013 06:13

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