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Lynette Hundermark

Head of Product Strategy at Prezence Digital
Location:South Africa

Profile

A true geek at heart who lives and breathes mobile and digital, Lynette Hundermark, has been carving her chosen career in the IT sector for more than 10 years. Hundermark is currently Head of Product Strategy at one of South Africa's leading digital agencies, Prezence Digital, where she enjoys working in the constantly evolving mobile sphere to create award winning mobile products for a wide spectrum of clients across the financial, travel, and entertainment sectors. Follow @lynetteanthony on Twitter.
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The APP-solute fantastic brand experience

Seemingly coming out of nowhere, a major hit amongst South African consumers has been the suite of mobile apps across varied platforms developed by brands such as Ster-Kinekor and FNB. With these apps not being Angry Birds types of apps it seems that 'usefulness' has become KING!

By Lynette Hundermark 12 Feb 2013 06:13