Struan Campbell is the Co-founder and strategic director of Levergy, a communications agency specialising in the leveraging of sport and entertainment properties that deliver results. He is passionate about creative sponsorship that makes a difference. Email him at .
Struan Campbell is the Co-founder and Strategic Director of Levergy. He is passionate about creative sponsorship that makes a difference.
Campbell graduated with a BCOM (Hons) Marketing Management and Communications at TUKS and began a sports marketing career at SportBusiness International in the UK. He spent four years with Exp South Africa as the Head of Strategy, working across all accounts including MTN, Absa, Sasol and SAB Miller. Campbell conceptualised and ran industry-leading campaigns including MTN's Last Fan Standing and won numerous awards.
He then worked as the Commercial Manager at SAIL where he worked primarily on sponsorship rights, packages and commercialization including Stadium Management (Soccer City and Orlando Stadium) and CSA and in August 2012 co-founded Levergy, a communications agency specialising in the leveraging of sport and entertainment properties that deliver results.
[Struan Campbell] In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)
[Struan Campbell] 2012 was a revolutionary year for sponsorship and one that churned out some notable campaigns that have helped clarify what modern best practice sponsorship is all about (or at least what it should be about).