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Struan Campbell

Strategic Director at Levergy
Location:South Africa

Profile

Struan Campbell is the Co-founder and strategic director of Levergy, a communications agency specialising in the leveraging of sport and entertainment properties that deliver results. He is passionate about creative sponsorship that makes a difference. Email him at .
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Real-time is now the Big Time

The ability of sponsoring brands to engage in credible conversations, and produce relevant content in real-time around their properties is a definite requirement, not just a nice-to-have.

By Struan Campbell 14 May 2014 07:35

The power of sponsorship (part II)

In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)

By Struan Campbell 10 Feb 2013 12:03

The power of sponsorship (part I)

2012 was a revolutionary year for sponsorship and one that churned out some notable campaigns that have helped clarify what modern best practice sponsorship is all about (or at least what it should be about).

By Struan Campbell 9 Feb 2013 08:57

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