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Struan Campbell | MyBiz Profile | Bizcommunity

Struan Campbell is the Co-founder and strategic director of Levergy, a communications agency specialising in the leveraging of sport and entertainment properties that deliver results. He is passionate about creative sponsorship that makes a difference. Email him at .
The power of sponsorship (part II)

[Struan Campbell] In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)

Posted 4 months ago | Like (1)
The power of sponsorship (part I)

[Struan Campbell] 2012 was a revolutionary year for sponsorship and one that churned out some notable campaigns that have helped clarify what modern best practice sponsorship is all about (or at least what it should be about).

Posted 4 months ago | Like

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