On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Hector Eliott and Nkanyezi Masango...
What would happen to creativity and innovation if we could wave a magic wand and make budgetary limitations go away? How can innovation accelerate in a world without money?..
The next logical step for Instagram was to make profiles for brands - which is exactly what they've done. Coming to a newsfeed near you soon, Instagram is rolling out an update to business profiles...
This year, four of SA's finest creative minds sat on the various judging panels for the One Show Awards. Here, they exclusively share their individual judging processes as well as what they really think of each other...
Our brains have changed the way we perceive and process information, due to the constant bombardment of information, and we have a diminishing ability to pay attention for extended periods...
Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase...
The winner of Car Engineering Challenge 2012, engineering graduate Michael Garces de Gois is ready for a career as an automotive engineer with General Motors South Africa. He will join GM's Graduate-in-Training programme that starts in March 2013.
28 Jan 2013
What makes The Management Bible special is that all the knowledge you need on management has been encapsulated in one comprehensive, handy volume. The book offers step-by-step solutions to over 300 common management challenges and problems.
Penguin Random House SA 28 Jan 2013
Known as the Untamed African Mountain Bike Race, the Absa Cape Epic celebrates its 10th anniversary by the publication of a coffee table, entitled African Epic.
27 Jan 2013
The annual endurance swim, the aQuelle Midmar Mile, will offer PinkDrive and its newly launched male campaign MBTM (More Balls Than Most) a platform to raise funds for cancer awareness projects.
26 Jan 2013
What does it meant to live in a digital world? Well, I guess the reality is that our lives are becoming more and more connected. I often wonder how we ever survived without technology, the internet and social media. How did people organise things, how did they share memories and how did they remember people's birthdays and anniversaries?
Mark Schefermann 26 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisele Wertheim Aymes 25 Jan 2013
South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead.
Janice Spark 25 Jan 2013
Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*.
25 Jan 2013
When it comes to qualitative research, focus groups are probably what you are most familiar with. But when it comes to engaging with LSMs 6-10, who mostly have internet access, this old-school methodology is no longer the best way to capture the thoughts and perceptions of these respondents.
Columinate 25 Jan 2013
All revved up and ready to go, CAR decided that what with bank advertising campaigns being top of mind around now, and the ANC blowing their top, what better time to show that when the magazine advertises (on radio this time), it does so on all cylinders...
25 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
Egg director Terence Neale's latest ad for Chicken Licken Slyders will leave audiences asking, "Please, sir, can I have some more?" The concept for this commercial, devised by Net#work BBDO, involves a gloomy orphanage, a cheery couple, and a delightful twist.
Egg Films 25 Jan 2013
This time last year, Blue Moon's organisational carbon footprint had decreased by 10% from the previous year. This was partly as a result of an internal campaign and related initiatives to be more responsible with their resources and accountable in our business, proving that knowledge really is power - and not necessarily the electrical kind!
Blue Moon Corporate Communications 25 Jan 2013
There's no need to compromise on quality when it comes to the Right Stuff range of gazebos. Their new Easy-Up Cost-Effective Gazebo continues this tradition of high quality outdoor branded products which offer not only superior design and finish, but also competitive pricing, not to mention the ease-of-use.
Right Stuff 25 Jan 2013
A new venture begins for Openfield Sponsorship Marketing Consultants who have been appointed as the commercial sponsorship agents for the V&A Waterfront, the South African destination that welcomes millions of local and international visitors annually.
Openfield 25 Jan 2013
It all started on 9 January 2013, when FNB created an event on Facebook titled "You Can Help" with not much more information than that. From this initial stage they started seeding the URL www.youcanhelp.co.za and at this point there was only a landing page with the functionality to provide your cellphone number to get a reminder for the live broadcast on 17 January 2013.
Mark Schefermann 25 Jan 2013
Entries for the Your Street Live Challenge close on Monday 28 January 2013. Entrants are encouraged to see the possibilities and potential of their urban spaces, be in touch with the needs of their community, and think creatively to make these spaces smarter, safer, healthier and sustainable for everyone who uses them.
25 Jan 2013
Through Critical Mass Jozi, urban cyclists will engage directly with local government and communities on the implementation and construction of bicycle routes in Johannesburg, when around 1,000+ cyclists descend on Hillbrow to take part in a block party with the support of Hillbrow's local community activists.
25 Jan 2013
Native co-founder and MD, Jarred Cinman, highlights that globally, best practice organisations are beginning to recognise that an alumni programme will not only improve employer branding but can also serve as a powerful recruiting tool.
25 Jan 2013
At the end of 2012, it's the perfect time for reflection - and at DQ&A Media Group, that means thinking about how strategies took shape, how tactics and techniques were adapted, and of course, how successful they all were. Andries de Jonge, Publisher Consultant and co-owner of DQ&A Media Group, shares his thoughts on 2013...
Many things have changed as a result of social media. The way we share our news, the way we interact, and the way we engage with companies. And now, companies are using social media as an effective way to sell their products. The motivation behind this is simple: the customers are already there, so why not take sales to the customers?
Ruth Steyn 25 Jan 2013
NEWSWATCH: An ANC delegation is to meet with FNB representatives today at 11am at Luthuli House to discuss First National Bank's 'You Can Help Campaign', reports IOL, which also reports that the Democratic Alliance wants a probe of state adspend in The New Age.
25 Jan 2013
Good content is at the heart of any content marketing campaign. It's what draws the consumer to your online real estate and keeps them coming back for more. If you want your website, blog or app to lend your website authority, increase sales and draw more leads, you need to make sure your content is top notch. Read on for five things great content will do for your web presence.
Athar Naser 25 Jan 2013
For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms.
Melody Maker 25 Jan 2013
The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
Bernard Matlhaga 24 Jan 2013
So here we are in 2013 - the Mayan trend predictions for 2012 having spectacularly failed to materialise, leaving some of us with hangovers and debt that we had secretly hoped would be wiped clean in a Mayan-flavoured apocalypse. Now is the time for us to look into our crystal balls, and see if we can get our predictions for media and advertising regulation a bit more spot-on than the poor Mayans did.
Gail Schimmel 24 Jan 2013
Nurturing and educating South Africa's youth is once more the focus of a partnership between Decorex SA and television network, M-Net.
Thebe Reed Exhibitions 24 Jan 2013
Tourism Minister Marthinus van Schalkwyk embarked on a media roadshow in Beijing on Wednesday, 23 January 2013, to celebrate the growth in tourism between China and South Africa.
24 Jan 2013