Winner of Car Engineering Challenge 2012 ready for work

The winner of Car Engineering Challenge 2012, engineering graduate Michael Garces de Gois is ready for a career as an automotive engineer with General Motors South Africa. He will join GM's Graduate-in-Training programme that starts in March 2013. 28 Jan 2013 09:45

Random House Struik

The Management Bible - Neil Flanagan & Jarvis Finger

[Issued by Random House Struik] What makes The Management Bible special is that all the knowledge you need on management has been encapsulated in one comprehensive, handy volume. The book offers step-by-step solutions to over 300 common management challenges and problems. 28 Jan 2013 09:34

FNB stanza firm after ad uproar

[Rod Baker] NEWSWATCH: FNB has bounced back following its tiff with the ANC over its recent 'You Can Help' advertising campaign with full-page adverts in a number of national newspapers. The adverts are written to look like poetry, reports iafrica.com. 28 Jan 2013 07:03

Coffee table book pursues Absa Cape Epic ride

Known as the Untamed African Mountain Bike Race, the Absa Cape Epic celebrates its 10th anniversary by the publication of a coffee table, entitled African Epic. 27 Jan 2013 08:48

Midmar Mile offers opportunity for cancer awareness sponsors

The annual endurance swim, the aQuelle Midmar Mile, will offer PinkDrive and its newly launched male campaign MBTM (More Balls Than Most) a platform to raise funds for cancer awareness projects. 26 Jan 2013 08:41

The future of mobile voice

[Mark Schefermann] What does it meant to live in a digital world? Well, I guess the reality is that our lives are becoming more and more connected. I often wonder how we ever survived without technology, the internet and social media. How did people organise things, how did they share memories and how did they remember people's birthdays and anniversaries? 26 Jan 2013 08:36

Walk the talk

[Dr Frances Wright] In recessionary times, the first thing that is being cut is the marketing budgets, but in reality no business will be sustainable or successful without marketing and the resultant sales. All businesses face the challenge of finding and retaining customers. 26 Jan 2013 08:22

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

[Gisele Wertheim Aymes] The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate. 25 Jan 2013 12:59

[2013 trends] From data to honesty, it's getting personal

[Janice Spark] South Africa is a complicated place - each year outdoes the last in the 'magnitude of change' stakes. And we just know this year will deliver even more surprises. Nonetheless, important trends appeared across the brandscape during 2012. Here I explore the key brand moments of the year just passed, and take a peek at what might be ahead. 25 Jan 2013 12:24

The business of corporate social responsibility

Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*. 25 Jan 2013 12:00

Columinate

Out with the old and in with the new: the MROC revolutionises the qualitative space!

[Tessa Nowosenetz, Issued by Columinate] When it comes to qualitative research, focus groups are probably what you are most familiar with. But when it comes to engaging with LSMs 6-10, who mostly have internet access, this old-school methodology is no longer the best way to capture the thoughts and perceptions of these respondents. 25 Jan 2013 11:59

CAR sees 'that' ad, and does their ad

All revved up and ready to go, CAR decided that what with bank advertising campaigns being top of mind around now, and the ANC blowing their top, what better time to show that when the magazine advertises (on radio this time), it does so on all cylinders... 25 Jan 2013 11:19

[2013 trends] Africa finding its own solutions using mobile tech

[Dr KF Lai] There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57

The Event Production Company

Spreading some cheer in the New Year

[Issued by The Event Production Company] The Event Production Company team has kicked off the new year on a positive note by donating five reconditioned computers to Xintimani Communication Warriors, a non-profit organisation taking care of 10 orphans and 50 children of teenage mums who are still attending school. 25 Jan 2013 10:38