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The business of corporate social responsibility

Ever since the dawn of the industrial age, debate has raged over whether or not companies carry a responsibility solely to make profit, or whether they have a responsibility to the society from which they generate a profit. As a company in the gaming industry, Tsogo Sun is mandated by our bid commitments to give back to society and the communities in which we operate, but I believe there is much to be said for 'doing good while doing good business', writes Noëleen Bruton*.
However, in the interests of keeping an open mind, I recently did some research into the business of corporate social responsibility (CSR). The most well-known critic of companies being socially responsible was Milton Friedman, a businessman who, in 1970 argued that only people have responsibilities and that business is responsible only for using its resources to engage in activities designed to increase profits, as long as it does so in open and free competition without deception or fraud. Read the full article


WeCanChangeOurWorld is an online social network in the sustainable social transformation space in South Africa. Our objectives will be to enable all brands, organisations and practitioners to congregate to create tangible intellectual assets, to share key learnings, ideas and best practice in this vibrant and essential sector for our country's growth and sustainability for all its people. WeCanChangeOurWorld aims to be a change agent for brands serious about sustainable transformation in South Africa. The portal is a platform for all companies and organisations involved in sustainable brand programmes and initiatives to connect with influencers and non-governmental/governmental organisations involved in sustainable social transformation in South Africa.
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