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'Pink' tyre fund raises R258,000

Apollo Tyres South Africa and Dunlop Zones countrywide 'pinked up' their stores during October 2012, as part of the Breast Cancer awareness project. Dunlop handed over a cheque for R258,000 late last year to the Breast Health Foundation.
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Dunlop looks forward to future support and fundraising activities with the Breast Health Foundation and thanks the public for its support of the Dunlop Zone campaign. It also congratulated the Dunlop Zones countrywide, many of whom initiated their own independent fundraising activities, for their dedication and enthusiasm expressed for the cause.
Brett Levy
Such a good cause - such a lost opportunity! Why didn't we know about this before the campaign, why wasn't Social a Buzz, why are you only announcing this now,why oh why oh why? the power of digital marketing has lost an awesome opportunity here. Let me know when we can meet Appollo/Dunlop marketing teams.
Posted on 24 Jan 2013 15:17