[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

Alliance Media

Alliance Media dominates in Burundi

[Issued by Alliance Media] Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands. 12 Dec 2012 09:11

Primedia Nigeria wins award

For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry. 28 Nov 2012 12:27

Howzit MSN, Ad Dynamo partner to extend reach in Nigeria

Howzit MSN has partnered with Ad Dynamo to monetise its growing traffic in Nigeria, following the extension of its brand from South Africa into the rest of sub-Saharan Africa. 19 Oct 2012 10:33

Nigeria's LASAA boosts stakeholder engagement with Skype

Lagos State Signage and Advertisement Agency, reportedly Nigeria's first structured outdoor media regulator, is set to introduce Skype video as part of steps to improve customer engagement and delivery of its services to stakeholders. 26 Sep 2012 10:36

Z-Card Nigeria shares MTN's message to consumers

MTN Nigeria recently appointed Z-Card to design and produce a 'MTN Quick Tips' guide about its products and services to bridge the communication gap for its consumers. 20 Sep 2012 13:09

TMKG launches PostarTrack, an OOH audit tool

TMKG Media Audit, Nigeria's specialist in out-of-home and outdoor media monitoring has launched Postartrack, a web-based media monitoring tool for tracking, evaluating and reporting all types of out-of-home media displays. 24 Aug 2012 10:37

Primedia Out Of Home Nigeria commits to partnership

Nigerian Deluxe Colour Productions has partnered with Primedia Out Of Home Nigeria which will provide an investment in the country and its people. The media owner has been chosen by Deluxe because of the company's pedigree, experience and expertise. 25 Jul 2012 15:30

Visa appoints PocketMedia Solutions

Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana. 23 Apr 2012 11:11

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

SA memorial service for Alan McClarty this week

The South African memorial service for the late Alan McClarty, who died from complications caused by cerebral malaria beginning of November 2011, will be held this Wednesday evening, 16 November, at the offices of Primedia Unlimited in Sandton, Johannesburg.

Nigeria's TMKG scoops award at 'Brand As King'

TMKG, a specialist out of home media audit company in Nigeria, has won an award for the most outstanding media monitoring company in the outdoor media sector of the advertising industry at the annual 'Brand As King' Awards for its work on Billboard Magazine. 29 Aug 2011 08:52

Airtel Nigeria to improve access to telecoms

Airtel Nigeria last week presented Toyota Hiace buses to its channel partners to improve access to telecommunications products and services to more Nigerians and help the partners in market activation. 15 Aug 2011 08:42

Nigeria: Outdoor advertising gulped N100 billion in 2010 - Survey

According to a survey published in the latest edition of Mediafacts 2010, an annual publication of MediaReach OMD, a media independent agency in Nigeria, a total of N97.549 billion was invested in outdoor advertising (above the line advertising activities). 8 Aug 2011 12:41