ATHENS, GREECE: Harnessing the power of an integrated marketing campaign that includes engagement via social media, in-store retail displays, fund-raising activities, employee volunteers, a television commercial and experiential activity, The Coca-Cola Company is creating greater awareness for the Special Olympics World Summer Games Athens 2011.
28 Jun 2011
STOCKHOLM, SWEDEN: Swedish car manufacturer Volvo has always relied on its image for quality manufacturing and efficient design. Other car marques are well known for possessing a fun streak, such as Honda, Toyota or Mazda, which is a necessary brand ingredient in attracting the younger market.
4 Aug 2010
NUREMBERG, GERMANY: Germans are keener now on travelling than ever before, with sales from bookings higher than in any other summer season over the past few years. Cuts in the price of vacations are bolstering booking behaviour.
2 Aug 2010
MADRID, SPAIN/JOHANNESBURG, SA: According to a European SMB survey released on 6 July 2010, victory for the Dutch or Spanish in the 2010 FIFA World Cup could be the most desirable for Europe - in purely economic terms!
7 Jul 2010