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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad

Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch

Retail rewind - a year in review 2011

The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011.

By Zeenat Moorad

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

SA-branded Hoodzpeaks for World Cup 2010

Hoodzpeaks are attachments which fit snugly onto the peak of any regular cap to provide extended protection from the sun. Hoodzpeaks snap onto peak caps, providing additional sun protection for the critical high-risk zones - face and ears.

Issued by Right Stuff

Rapid Kiosk

With the 2010 FIFA World Cup just around the corner, not to mention glorious summer, the Rapid Kiosk is the natural choice for public events and portable, instant retail solutions.

Issued by Right Stuff