Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Mobile News for Africa Grant Scheme launched

PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms. 13 Mar 2012 10:17

Retail rewind - a year in review 2011

[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Africa's five major trends for potential growth

[Issa Sikiti da Silva: @sikitimedia] Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011. 7 Oct 2011 09:56

Woolworths to grow African joint ventures

[Annaleigh Vallie] South African retailer Woolworths Holdings has announced a joint venture in Tanzania and Uganda, adding more stores to its growing African portfolio. 12 Sep 2011 11:19

BRICS stimulate Angola's economic awakening

[Issa Sikiti da Silva: @sikitimedia] From a sleeping giant disabled by the ghosts of war, socio-political intolerance, neo-colonialism and human exploitation, Angola has risen to become one of Africa's emerging economic heavyweights and is now at a crossroads of history. Research shows that BRICS - Brazil, (the main culprit), China, India, and lately South Africa and to a minor extent Russia - feature strongly in the list of countries that are driving Angola's rise to the riches. 24 Aug 2011 11:32