Direct Marketing North Africa

Everlytic Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Advertise your job vacancies

PROMOTED

Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategyCristelle Snyman, Everlytic

Icasa licence amendment unlocks Hot 102.7FM’s next growth chapter

Icasa licence amendment unlocks Hot 102.7FM’s next growth chapter

1 day

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

1 day

Company news

More company news | Submit

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Kantar South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

28 Jul 2026

Akhoma Qengqe, general manager of KFC Africa, with the Minister in the Presidency for Women, Youth and Persons with Disabilities and Minister of Social Development, Sindisiwe Chikunga. Image supplied.

KFC Africa Doing finger-licking good: KFC Africa serves up its first-ever impact report

15 Jul 2026

Your customers know when you’re faking it

Everlytic Your customers know when you’re faking it

20 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Kantar The Kantar BrandZ Most Valuable Global Brands 2026

14 May 2026

Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

Africa's constraints can be beautiful opportunities for growth

eatbigfish Africa's constraints can be beautiful opportunities for growth

21 Nov 2025

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

eatbigfish Playing it safe is killing your brand

18 Aug 2025

More news

All about YOU! Putting YOU in YOUth Month on Biz!

All about YOU! Putting YOU in YOUth Month on Biz!

Bizcommunity.com 20 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

#Cannes2025 awarding juries include 20 creatives from Africa

Danette Breitenbach 23 Apr 2025

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

Africa and Middle East entries lift the Assegai Awards

Africa and Middle East entries lift the Assegai Awards

DMASA 7 Aug 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

#CannesLions2019: "Reinvent the medium to make the message a winner" - Claudi Potter

Leigh Andrews 13 Jun 2019

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

How to win in the African digital space

Seanice Kacungira 12 Feb 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Implement GDPR or organisations risk losing business

21 Jun 2018

GDPR: ground zero for a more trusted, secure internet

Bill Buchanan 28 May 2018

How African businesses can comply with new EU data laws

Pieter Bensch 9 May 2018

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

Why it's time to reevaluate your customer communication, starting with email

Wynand Smit 13 Feb 2018

Three African markets worst affected by spam calls

2 Aug 2017

Engaging with connected consumers - Part 1

Danette Breitenbach 11 Feb 2015

Five struggles of a market researcher

Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

Let's do Biz