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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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Modernising local economies important for Africa's future

With Africa's population set to triple by 2050, modernising local economies will be vital to make the continent more competitive and to increase people's living standards, according to the African Economic Outlook 2015...

25 May 2015 11:21

Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015 15:25

PAMRO meeting on Media Research for One Continent

The 16th PAMRO meeting and All Africa Media Research Conference will take place from 23 - 26 August 2015 in Dar es Salaam, Tanzania at the Best Western Coral Beach Hotel...

9 Apr 2015 11:15

Mobile Africa 2015 - BlackBerry continues to please

The Mobile Africa 2015 study was conducted by mobile surveying company GeoPoll and World Wide Worx with 3,500 mobile phone users in South Africa, Nigeria, Kenya, Ghana and Uganda...

8 Apr 2015 08:18

Mapping Africa's mood: A Twitter sentiment analysis of the continent

Pessimism, frustration and suffering paint a gloomy image of Africa, depicting the mood of the continent's more than 1 billion population...

1 Apr 2015 10:14

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

PwC launches 'Into Africa - the continent's cities of opportunity' report

The African continent is crossed by five trends: demographic change, urbanisation, technological changes, the transfer of economic power and climate change...

23 Mar 2015 10:21

WFA reveals groundbreaking research into Africa's marketing challenges

New research into the state of marketing expertise and opportunity amongst client-side marketers across Africa has been released by the World Federation of Advertisers...

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015 12:24

Number of ultra-high-net-worth individuals in Africa to increase

The number of ultra-high net worth individuals - those with at least $30m in assets - in Africa will increase by a staggering 59% over the next 10 years, stronger than the 34% projected global growth...

17 Mar 2015 14:49

[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

Demographics and their role in consumer behaviour

Customers influence generally comes from a series of issues when making purchasing decisions. This is true across the globe, and as such, the sub-Saharan Africa consumer is no different...

11 Mar 2015 16:12

Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015 07:19

New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends based on 13 years of data, across 32 industries and 155 companies...

4 Mar 2015 08:05

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