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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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What the African data gap means for business
What the African data gap means for business

I suspect if you were to create a map of data sets throughout the world, it would look much like the electricity map - data overload in the US, Europe and parts of Asia, yet a mere sprinkling around North Africa, South Africa, Lagos, and Kenya...

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Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

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TA Telecom recently announced the launch of its beta trials for Nafsi, described as Africa's most ambitious big data analysis project, which is currently underway...

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Google recommends website tips for mobile interaction
Google recommends website tips for mobile interaction

One of Search Engine Land's news editors, Barry Schwartz, interviewed Google to get some information about mobile user experience, how web designers and webmasters need to incorporate this into their designs...

13 Oct 2014 09:32

Join the world's most innovative market research conference: MRMW is coming to Africa
Join the world's most innovative market research conference: MRMW is coming to Africa

In a remarkably short period of time, mobile technology has revolutionised Africa. Mobile-based research methods are increasingly being recognised as the best way to get timely and cost-effective insights...

Issued by Merlien 3 Oct 2014 11:44

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Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

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Millward Brown opens in Pakistan - Millward Brown
Millward Brown opens in Pakistan

Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week...

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Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...

By Ray Maota 23 Sep 2014 11:03

Increased internet access set to boost consumer spend
Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward Brown
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Millward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia...

Issued by Millward Brown 18 Sep 2014 12:44

Investing for impact has rapidly expanded into the mainstream - UCT Graduate School of Business
Investing for impact has rapidly expanded into the mainstream

The 2014 African Investing for Impact Barometer was released on 9 September in Cape Town. Its message: investment with a positive impact on society and the environment is on the rise in both South Africa and Nigeria...

Issued by UCT Graduate School of Business 15 Sep 2014 11:00

Nine ways women are changing African markets
Nine ways women are changing African markets

The African female consumer has long been mischaracterised and overlooked by marketers across the continent. But now, with women continuing to emerge as powerful decision-makers and consumers - they are...

12 Sep 2014 10:22

Africa Business Agenda 2014 reveals CEOs' optimism about growth
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According to the Africa Business Agenda 2014, which compiles results from 260 CEOs in Africa and includes insights from business and public sector leaders from 18 countries, CEOs...

11 Sep 2014 13:12

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