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Kenyans still confident, but not as high as before

Kenya's consumer confidence has dropped 11 points however this is still a positive result as it is above the 100-point level and is despite the drought situation in the country, which has resulted in rising food prices...

Issued by Nielsen 19 Apr 2017

Upturn in West Africa consumer confidence levels

The latest Nielsen Africa Prospects Indicator (APi) points to the fact that predictions are that the worst is over and it will not take much to drive the Nigerian economy into positive growth levels in 2017...

Issued by Nielsen 18 Apr 2017

Top African cities for Fortune 500 business HQ

Casablanca and Nairobi rank as leading destinations for Fortune 500 companies establishing international headquarters in Africa...

18 Apr 2017

MBA students encouraged to view Africa from a new perspective

Addressing attendees at a panel discussion on the challenges and opportunities of doing business in Africa, Abel Sithole, senior research associate at the Institute of Futures Research (IFR) of the University of Stellenbosch Business School (USB), asked “What is Africa to you?”

13 Apr 2017

Centres of excellence transform Africa

A world class ecosystem of pan-African transformation through mathematical sciences is launched in Rwanda...

7 Apr 2017

Strengthening research in Africa

Inaugural conference identifies collaboration themes, strengthens pan-African networks...

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content...

By Nigel Hollis, Issued by Kantar Millward Brown 6 Apr 2017

Too many agencies go over budget

Daniel Marcus, CEO of Magnetic Software warns local agencies against letting bad budgeting habits trickle into their business operations and eat into profit margins...

27 Mar 2017

Humans want human touch in customer journey, not bots

New UK research indicates that consumers value human interaction in the customer services process, with 87% reporting they tend to stay more loyal and increase their business with companies that offer a real person to talk to at the right stage of their customer journey...

20 Mar 2017

African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

E-book: Getting Focus Groups Right

Focus groups have long been used by brands and marketing teams to better understand a customer's perception of a certain topic. While most think they are simply a Q&A session, they are so much more and offer real, tangible value...

Issued by Interact RDT 8 Mar 2017

Agencies facing shrinking profits should control the controllables

According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall...

2 Mar 2017

Millennials' confidence drops against world instability

According to Deloitte's sixth annual Millennial Survey, respondents indicate they are less likely to leave the security of their jobs, more concerned about uncertainty arising from conflict and not optimistic about the directions their countries are going...

24 Feb 2017

Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

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International

Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas.

By Jay Smith 3 days ago

Alibaba backs decision to add video games to 'Asia Olympics'

BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

3 days ago

F8: Connectivity, artificial intelligence and more from day two

Day two of F8 2017, saw chief technology officer Mike Schroepfer, director of connectivity programs, Yael Maguire; director of applied machine learning, Joaquin Quiñonero Candela; chief scientist of Oculus research, Michael Abrash; and VP of engineering and building 8 Regina Dugan present their keynote thoughts.

3 days ago

Clio Awards announce 2017 jury, includes Fran Luckin

Clio Awards have selected the jury for the 2017 awards but are still calling for more creative nominations.

3 days ago

The ‘New' category at LIA reshapes itself

Almost a decade ago, the London International Awards (LIAs) collaborated with Faris Yakob, author of Paid attention: Innovative advertising for a digital world, to conceptualise the New category to recognise work that sat outside traditional media definitions.

20 Apr 2017

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