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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Episode 81: Conn Bertish and Cairo

Date: 14 Feb 2014 | Time: 44:44min
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Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

Second part of MEF three-country African Growth Market Study released

MEF has launched the second part of its three-country African Growth Market Study, which surveyed mobile business leaders in the region to deliver an industry snapshot of market confidence and key drivers for mobile content and commerce in Kenya, Nigeria and South Africa.

15 Apr 2014 14:15

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Need for mobile data monitoring solutions on the increase

According to research done by Frost & Sullivan, the expansive increase of smartphone use in sub-Saharan Africa as well as globally, is expected to lead to increased data traffic creating a need for mobile data monitoring solutions.

7 Apr 2014 07:11

The storyteller of the future

Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so.

By Danette Breitenbach 4 Apr 2014 15:54

Pinpoint media consumption tool to go live in Nigeria

Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana.

25 Mar 2014 11:09

African skills wooed back from London

Over six hundred professional Africans attended the Homecoming Revolution Africa London Expo held at Olympia recently to find out about opportunities back home.

25 Mar 2014 08:34

Nigerian enterprises to deploy UCC solutions

Recent research from global IT market intelligence firm International Data Corporation (IDC) states that more than 45% of enterprises in Nigeria are planning to deploy unified communications and collaboration (UCC) solutions in the next three years.

20 Mar 2014 13:13

Study shows retailers how to best enter sub-Saharan Africa

A new study designed to help large, organised retailers determine where and how to best enter sub-Saharan Africa's rapidly growing retail sector has been published by global strategy consultancy firm, A.T. Kearney.

17 Mar 2014 11:58

SA and Egypt most active on Twitter

News24 reports that, according to a study by a strategic communications agency in Portland, the Egyptian uprisings and the passing of Nelson Mandela in South Africa have resulted in the two African countries being rated the most active on Twitter.

13 Mar 2014 10:20

Flexible working to get more mothers back into the workforce

Latest research by Regus, the flexible workspace provider, confirms that mind-sets are rapidly changing as 80% of African firms believe companies that will not employ women returning from maternity leave are missing out.

12 Mar 2014 11:51

A solution for working-hours issues in Africa

Wherever we live, we're probably working longer hours than we used to. In Regus' 2012 Work-Life Balance Index, 59% of workers globally said they spend more time at work than in 2010. Africa's senior business people are following the trend.

By Joanne Bushell 3 Mar 2014 10:48

CNN International launches 'Cocoa-nomics'

CNN has launched a new CNN Freedom Project documentary, 'Cocoa-nomics', from the cocoa plantations of the Ivory Coast presented by Richard Quest. The documentary highlights the fight against child labour.

28 Feb 2014 13:06

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