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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 2 days ago

Insights2020: Connecting the dots

The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers...

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 5 Dec 2016

New consumer research system for Nigeria

The CCS survey launched by Media Fuse Dentsu Aegis Network marks a step-change in the way consumer research is conducted in the Nigerian consumer landscape...

23 Nov 2016

Report equips African decision-makers with new climate science

Africa's climate is one of the least-researched and poorly understood, but a new report provides reliable scientific information for decision-makers...

18 Nov 2016

Africa's cities urged to bring technology to the masses

Experts from 21 African countries are attending SED 2016 to discuss how to transform African cities...

17 Nov 2016

Online freedom hit by pressure on social media, apps

Internet freedom declined for a sixth consecutive year in 2016 as governments around the world cracked down on social media and messaging applications used to express dissent, a watchdog group said on Monday...

15 Nov 2016

Save the date for PAMRO 2017

Save the date for next year's edition of the Pan African Market Research (PAMRO) conference, which will be held from the 27 - 30 August 2017, at the Vineyard Hotel in Newlands, Cape Town...

14 Nov 2016

Accurate audience measurement in Africa through mobile tracking

Accurate audience measurement in Africa needs innovation in media research...

By Peter Searll 9 Nov 2016

Marketers struggling to measure impact of investments in omnichannels

The CMO Council has released a new report looking at today's marketing approach to a true omnichannel experience...

3 Nov 2016

Reaching rich Millennials, research indicates this to be a narrow subset

Marketers have long considered Millennials the most influential generation, the arbiters of all things innovative, cool and current...

31 Oct 2016

Despite digital convenience, customers want personal contact

Verint Systems has published a report on a large-scale study of more than 24,000 consumers in 12 countries, including South Africa, that indicates that despite the rise in digital customer service channels and options..

28 Oct 2016

What media measurements count in terms of African audiences?

Across Africa, digital and mobile media is transforming communication and, in order to do media and media research successfully, marketers need to make sure that they are focussing on the metrics that deliver value and the best results...

28 Oct 2016

What measurements matter when reaching Africa's audiences?

Reaching Africa's audiences via online, mobile and social media - which measurements really matter?

By Waithera Kabiru 18 Oct 2016

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