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How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs...

19 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017

Market research predictions for Africa in 2017

Marketers continue to be challenged by the lack of reliable local market data in Africa, says KASI Insight in making its predictions for 2017...

4 Jan 2017

Recipients of the Ideas Matter Fellowship Program announced

The recipients of the Ideas Matter Fellowship Program have been announced. The program, supported by the West African Research Association and The MasterCard Foundation, supports the research of young academics in the region focusing on women, technology and entrepreneurship...

29 Dec 2016

Pokemon Go, Trump top Google trend list

The past year was a big one for Donald Trump, but also for Pokemon Go...

29 Dec 2016

'Best African Women Researchers' announced

Merck has followed up the success of its Cancer Access Program, which empowers women in the field of oncology, where they were underrepresented, with another initiative that empowers African women - this time in the field of research, to offer better health care to women...

21 Dec 2016

BrandsEye evaluates social media analytics trends in 2017

In the social media space in 2017, trends may hinge on what is both a broadening and deepening of the reach of the field of social media analytics...

19 Dec 2016

Media report details the year's marketing journey

According to Meltwater, it is ideal to communicate to a boss or the board how the brand campaigns, through marketing, PR or digital, have made a difference and contributed to the 'brand visibility' of your company during the year...

19 Dec 2016

Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 7 Dec 2016

Insights2020: Connecting the dots

The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers...

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 5 Dec 2016

Improving the lives of Ghanaian cocoa farmers

Together with a team of cocoa and agriculture experts from Ghana and Denmark, research has improved fermenting techniques of raw cocoa beans...

5 Dec 2016

New consumer research system for Nigeria

The CCS survey launched by Media Fuse Dentsu Aegis Network marks a step-change in the way consumer research is conducted in the Nigerian consumer landscape...

23 Nov 2016

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