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Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes...

By Gill Randall 2 days ago

How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency...

By mike broom 14 Jul 2017

“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA...

By Leigh Andrews 14 Jul 2017

New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences...

11 Jul 2017

Measuring the consumers of advertising

In our previous two articles we referred to measurement, principally measurement of advertising. But, of course, we are talking about obtaining measures from consumers of advertising, namely human beings...

By mike broom 7 Jul 2017

Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

Information overload fuels 'fake news': study

PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria...

27 Jun 2017

A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 23 Jun 2017

Consumer data assists with investment in Africa

How consumer data can improve investment decisions in Africa, reports Kasi Insight...

21 Jun 2017

Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

Engagement comes from having good content

It has become increasingly clear that content needs to be local - this engages audiences much more than international content...

By Joe Otin 12 Jun 2017

Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

18TH PAMRO conference open for bookings

The 18th annual PAMRO conference will take place from 27-30 August 2017 at the Vineyard Hotel in Cape Town, South Africa...

5 Jun 2017

Admap Prize 2017 winners announced

How should TV and social media be used to maximum effect? Kyle Findlay of Kantar TNS South Africa wins silver for his paper, “Four tips for using TV with social”...

Issued by Kantar TNS 5 Jun 2017

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International

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 13 hours ago

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

19 hours ago

Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways' spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief.

1 day ago

Durban FilmMart Awards 2017 ends on a high note

The Durban FilmMart (DFM), the industry development programme of the eThekwini Municipality's Durban Film Office and Durban International Film Festival (Centre for Creative Arts, UKZN) ended on a high note with an awards ceremony at the Tsogo Maharani Hotel in Durban, South Africa on Monday, 17 July 2017.

1 day ago

Consumers will abandon brands that don't provide a flawless customer experience

Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand and take their money elsewhere if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement.

2 days ago

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