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   AFRICA Ipsos Business Elite survey results published
AFRICA Starcom shares findings from PAMRO 2009
AFRICA More funds for research in developing countriesThe Academy of Sciences for the Developing World (TWAS) has vowed to double its endowment fund to support more scientists and researchers in the developing world, despite the global financial crisis. TWAS announced a 25 million US dollar target for the next four years during its 11th general meeting, currently taking place in Durban, South Africa. 23 Oct 2009 10:47 AFRICA Shock figures of ad broadcasting errors
AFRICA Strong brands recover faster
AFRICA State of ICT in NGOs releasedThe State of ICT in South African NGOs 2009, was released yesterday Thursday 15 October 2009, by market research organisation, World Wide Worx and NGO technology facilitator SANGONeT. 16 Oct 2009 06:58 AFRICA Mobile Web Africa conference opens in Johannesburg
AFRICA Mobile Web Africa conference opens in Johannesburg
AFRICA Newspaper circulation in Asia grows 3.44%
AFRICA Coca-Cola - Best Global Brand 2009NEW YORK, US: The Best Global Brands 2009 rankings were announced late last week by Interbrand, in conjunction with Business Week. The 10 top brands (in highest ranking order) are Coca-Cola; IBM; Microsoft; GE; Nokia; McDonalds; Google; Toyota; Intel; and Disney. 21 Sep 2009 10:16 AFRICA Coca-Cola - Best Global Brand 2009NEW YORK, US: The Best Global Brands 2009 rankings were announced late last week by Interbrand, in conjunction with Business Week. The 10 top brands (in highest ranking order) are Coca-Cola; IBM; Microsoft; GE; Nokia; McDonalds; Google; Toyota; Intel; and Disney. 21 Sep 2009 10:16 AFRICA CNN, most extensive cross-platform audience reach - surveyLONDON: According to Synovate's European Media and Marketing Survey, CNN has the most extensive cross-platform reach among other international commercial television news networks. The survey measured daily, weekly and monthly audience reach among the main income earners in the top 20% of Europe's households by income from January to December 2008. 17 Sep 2009 08:42 Latest jobs | Ad showcase |
LONDON: According to an announcement from the Ipsos Business Elite (BE) Europe Survey, late last week, CNN is the most popular international television channel to watch amongst Europe's most senior business decision makers. 
Liz Pillay, Starcom MediaVest Group's Africa media manager recently attended the 11th PAMRO (Pan African Media Research Organisation) Conference in Kenya held in late August 2009. The theme for year's conference was "Fast changing media landscape - where does Africa stand?” 
According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum. 
According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally. 
The Asian edition of World Press Trends, released last week to coincide with Publish Asia 2009 held in Chennai India, shows that newspaper circulation in Asia grew 3.44% in 2008 over the previous year, despite the global downturn and has grown 17.52% over the past five years. 
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