In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.
By Johan Walters 18 Apr 2014 07:39
MEF has launched the second part of its three-country African Growth Market Study, which surveyed mobile business leaders in the region to deliver an industry snapshot of market confidence and key drivers for mobile content and commerce in Kenya, Nigeria and South Africa.
15 Apr 2014 14:15
Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.
By Danette Breitenbach 11 Apr 2014 09:35
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
According to research done by Frost & Sullivan, the expansive increase of smartphone use in sub-Saharan Africa as well as globally, is expected to lead to increased data traffic creating a need for mobile data monitoring solutions.
7 Apr 2014 07:11
Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so.
By Danette Breitenbach 4 Apr 2014 15:54
Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana.
25 Mar 2014 11:09
Over six hundred professional Africans attended the Homecoming Revolution Africa London Expo held at Olympia recently to find out about opportunities back home.
25 Mar 2014 08:34
Recent research from global IT market intelligence firm International Data Corporation (IDC) states that more than 45% of enterprises in Nigeria are planning to deploy unified communications and collaboration (UCC) solutions in the next three years.
20 Mar 2014 13:13
A new study designed to help large, organised retailers determine where and how to best enter sub-Saharan Africa's rapidly growing retail sector has been published by global strategy consultancy firm, A.T. Kearney.
17 Mar 2014 11:58
News24 reports that, according to a study by a strategic communications agency in Portland, the Egyptian uprisings and the passing of Nelson Mandela in South Africa have resulted in the two African countries being rated the most active on Twitter.
13 Mar 2014 10:20
Latest research by Regus, the flexible workspace provider, confirms that mind-sets are rapidly changing as 80% of African firms believe companies that will not employ women returning from maternity leave are missing out.
12 Mar 2014 11:51
Wherever we live, we're probably working longer hours than we used to. In Regus' 2012 Work-Life Balance Index, 59% of workers globally said they spend more time at work than in 2010. Africa's senior business people are following the trend.
By Joanne Bushell 3 Mar 2014 10:48
CNN has launched a new CNN Freedom Project documentary, 'Cocoa-nomics', from the cocoa plantations of the Ivory Coast presented by Richard Quest. The documentary highlights the fight against child labour.
28 Feb 2014 13:06
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