NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14
[Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers have conspired to cause publishers of print media to re-evaluate their roles. Does that mean that print is dead? No, far from it, but periods of serious introspection are nonetheless the order of the day for publishers of newspapers and magazines across the globe.
27 Jan 2012 14:28NAIROBI, KENYA: Young people Tweeting from mobile devices are driving the growth of Twitter in Africa, according to How Africa Tweets, new research launched in Nairobi yesterday.
26 Jan 2012 14:28
As part of the ten year celebration of IMEX, the global meetings, events and incentive travel industry trade show, the organisers, together with research partners, Fast Future Research, are inviting students from all over the world to enter an essay competition as part of its new 'Power of 10' research study.
25 Jan 2012 10:22
[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. The brand now needs not only to represent its product but the people behind the product and why they do what they do for that product's success.
24 Jan 2012 12:26
[Walter Pike] In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much.
20 Jan 2012 14:18
[Anice Hassim] 2012 will bring fundamental tectonic shifts to the balance of power in technology choices. Many of these will be driven by the people and for the people - in 2012 the trend, literally, is your friend. Smart enterprise will embrace this change but big business will very quickly have to learn to shut up and listen to what the consumer wants.
19 Jan 2012 15:18
[Dustin Chick] There are no trends in the communications industry this year. There are realities. Fundamental, yet often simple, factors which then influence how communicators can bring value to the organisations they work within.
17 Jan 2012 15:31
[Marion Scher] Ever since I read Faith Popcorn's
Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market.
17 Jan 2012 13:43
[Marcela Ospina] When putting these trends together, I focused on socio-cultural changes that will transform our interaction with digital technologies, using the concepts of nature and culture to explain the role that we, and technology itself, play in closing the gap between these concepts. Here are 12 trends that describe how our relationship with the environment, politics and one another will shape the future use of digital devices and technologies.
13 Jan 2012 14:07
Google has announced its annual Zeitgeist, a look at 2011 through the collective eyes of the world on the web, offering a unique perspective on the year's major events and hottest trends based on searches conducted in South Africa.
20 Dec 2011 10:21
[Carole Kimutai: @CaroleKimutai] The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively.
12 Dec 2011 13:58
[Herman Manson: @marklives] BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
7 Dec 2011 12:38In an important process which started three years ago, the first round of negotiations to establish a free trade area (FTA) covering 27 countries in Southern and East Africa will kick off on Thursday, 8 December 2011, in Nairobi. This promises to be an important instrument for the future of trade and industrialisation in Africa.
7 Dec 2011 09:30
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
