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How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication...

By John Laurence 23 hours ago

Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 2 days ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 2 days ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class...

By Juanita Pienaar 3 days ago

How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 3 days ago

Sub-Saharan middle class: R1.3tn per month and growing

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class...

Issued by Ipsos 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news...

By Leigh Andrews 19 May 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position...

Issued by Nielsen 18 May 2017

Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction...

By Leigh Andrews 18 May 2017

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Elna Pretorius, co-founder of Columinate touched on the topics of memes and how to make marketing research sexy again...

By Leigh Andrews 18 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb...

Issued by Kantar Millward Brown 16 May 2017

Consumers less distracted when reading newspapers or magazines

Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted...

15 May 2017

Pamro calls for papers for 2017 conference

The call for papers for the 18th Pamro All Africa Media Research conference in Cape Town, has gone out...

10 May 2017

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International

Inma selects new office bearers, includes South African Sandy Naudé

The International News Media Association (Inma), a global community of market-leading news media companies, has selected the new board members and officers for 2017/18.

5 hours ago

International media groups to discuss fighting fake news

The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.

1 day ago

South Africa wins at Inma Global Media Awards

The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.

1 day ago

#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.

1 day ago

LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards. The regions are Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America. As with the global ‘Of the Year' awards, winners are based on a point system and winners will receive a LIA statue.

2 days ago

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