eLearning Africa Report shows ICTs transform education

Max Ahouéké, minister of communication and information and communication technologies of Benin, will this week present the results of the eLearning Africa Report, which shows the impact of new technology and improved connectivity on education throughout Africa. 22 May 2012 14:46

Journos train in science and health reporting

[Gregory Gondwe: @Kalipochi] Media practitioners in Malawi underwent a science and health reporting workshop in Blantyre over the weekend, as part of an initiative by Malawi Liverpool Wellcome Trust (MLW), to equip journalists to establish health as a regular journalism beat. 23 May 2012 09:55

[2012 trends] Brand purpose to take lead in brand strategy

[Travis Spence] A critical juncture in brand marketing has arrived. It is led by the internet and the technology changes this brings, along with consumers - who, as we all know, have changed forever. 24 Jan 2012 12:26

[2012 trends] Media industry encountering unprecedented challenges

[Angela Quintal] The fragmentation of the media and the mind-boggling range of sources of information available to readers, from Wikipedia to Google and the social networks, have conspired to cause publishers of print media to re-evaluate their roles, much as the horse-drawn carriage industry was forced to with the arrival of the internal combustion engine. 27 Jan 2012 14:28

Research shows evolution of Kenyan media landscape

[Carole Kimutai] Research on Kenyan media audiences has revealed that Kenya is more urban than 12 years ago as the population becomes more affluent. This is according to a countrywide research conducted by research firm Synovate under the Kenya Audience Research Foundation (KARF) also reveals the growing popularity of entertainment content. 26 May 2011 12:47

Research shows radio is king in Kenya

[Carole Kimutai: @CaroleKimutai] The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively. 12 Dec 2011 13:58

PwC offers reliable African salary surveys

As South African and international companies expand their geographic footprint, the demand for local and international skills rises. But how would companies remunerate employees at market-related salaries without having market-related statistics? 20 Oct 2011 13:26

[Biz Takeouts Podcast] 16: Destination marketing and cultural awareness

Find out how to market a vibrant and diverse country such as India by listening to the Biz Takeouts podcast of this week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 23 Sep 2011 11:13

MTN tops advertising spend in Uganda

[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. 22 Feb 2012 13:43

Augmented-reality print ads: Are they worth it?

[Craig Kolb] In the May 2011 issue of CAR magazine, a new type of advertising was introduced - augmented-reality print advertising. The advert in question was a double-page spread, advertising a Mercedes CL63 AMG. It combined print with online content in a novel way. Acentric conducted an ad test with 79 members of the Acentric online panel, in order to examine the adverts performance. 27 Sep 2011 10:58

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

AITEC Africa to host 2012 BFMA conference in Nairobi

The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry. 14 May 2012 09:55

Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08