The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
By Marcela Ospina 7 Feb 2013 12:15
Social Media Week, powered by Nokia for a third year, will for the first time take place on the African continent in Lagos, Nigeria from 18-22 February 2013, under the theme 'Open & Connected: Principles for a Collaborative World'.
23 Jan 2013 15:41
Who are Nigeria's Top Bloggers for 2013? Since 2011, a list of Nigeria's top blogs/bloggers have been compiled. In the past two years, the Nigerian blog scene has grown in leaps and bounds. Part of our fascination with it is its rapid rise from relative obscurity on the continent to prominence.
11 Jan 2013 11:00
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
One Number, earlier this week announced the re-release of Nigeria's lifestyle app, Essential App. The free-to-download app is now a featured item on Blackberry App World and provides useful information such as cinema times, foreign exchange rates, flight schedules and business directories.
6 Jun 2012 10:02
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012 12:28
CNBC Africa, the pan-African financial and business channel, will celebrate five years of continental business broadcasting across Africa on 1 June 2012.
16 May 2012 11:42
According to Frost & Sullivan (F&S), a business research and consulting firm, effective regulatory environments have made Nigeria and Ghana among the most dynamic broadband markets in sub-Saharan Africa with over 150 market participants and massive terrestrial infrastructure development.
2 Apr 2012 12:27
According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media.
29 Mar 2012 11:10
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
By Herman Manson: @marklives 7 Dec 2011 12:38
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
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