As part of a multi-national mobile and digital insights gathering project for mobile agency, Yonder Media, I was commissioned to gather cultural and behavioural insights in five African countries: Nigeria, Ghana, Kenya, Tanzania and Zambia.
By Marcela Ospina 7 Feb 2013 12:15
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Social Media Week, powered by Nokia for a third year, will for the first time take place on the African continent in Lagos, Nigeria from 18-22 February 2013, under the theme 'Open & Connected: Principles for a Collaborative World'.
23 Jan 2013 15:41
Who are Nigeria's Top Bloggers for 2013? Since 2011, a list of Nigeria's top blogs/bloggers have been compliled. (Check out the list for 2011 and 2012). In the past two years, the Nigerian blog scene has grown in leaps and bounds. Part of the fascination with it is its rapid rise from relative obscurity on the continent to prominence. Check out our recent post on blogging in Nigeria - Nigeria - Africa's blogging capital.
11 Jan 2013 11:00
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
One Number, earlier this week announced the re-release of Nigeria's lifestyle app, Essential App. The free-to-download app is now a featured item on Blackberry App World and provides useful information such as cinema times, foreign exchange rates, flight schedules and business directories.
6 Jun 2012 10:02
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012 12:28
According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media.
29 Mar 2012 11:10
BuzzCity is a global mobile advertising network focused on emerging markets. In Africa this Singapore-based company, in which media giant Naspers owns a stake, does substantial business in South Africa (where it also has a sales office), Kenya, Nigeria and Ghana. It also sees significant growth in mobile traffic in African markets north of the Sahara.
By Herman Manson: @marklives 7 Dec 2011 12:38
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.
By Issa Sikiti da Silva: @sikitimedia 7 Oct 2011 09:56
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