UNITED KINGDOM

Global advertising rebounded 10.6% in 2010

LONDON, UK: The global advertising industry climbed out of recession last year and posted a 10.6% year-on-year increase to US$503 billion* based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.

11 Apr 2011

FRANCE

Banijay makes strides in Middle East with IF

PARIS, FRANCE: Karoline Spodsberg, managing director of Banijay International, has announced the sale of entertainment format IF to pan-regional Middle East broadcaster MBC. MBC will air 20 x 60' original episodes of the show which exposes the morality of celebrities. The show was produced locally by In Media Plus.

10 Feb 2011

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