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    Paid Social Specialist

    Remuneration:negotiable basic salary 
    Benefits:Medical Aid
    Education level:Degree
    Job level:Mid/Senior
    Travel requirement:Occasional
    Job policy:Employment Equity position
    Company:Wetpaint Advertising

    If you are a paid social pro with the expertise and skills to create attention-grabbing campaigns, we want to hear from you. We are hiring a paid social specialist to provide paid social strategy and campaign management across a variety of social platforms. To accomplish this goal, this role will work closely with the social media and paid media department. The ideal candidate should be a results-driven self-starter with experience developing strategy and managing campaigns within paid social media. 

    • Design, execute, and maintain ROI-focused targeted ad campaigns
    • Conduct thorough analysis of trends and targeting options
    • Continually campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimisation, etc
    • Write compelling ad copy with a focus on driving conversions
    • Optimise existing ad campaigns for new clients
    • Actively measure and execute A/B split testing for ad copy, landing pages, etc. to ensure optimal campaign performance
    • Compile monthly reports for our clients with personal comments and analysis of campaign performance
    • Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance
    • Set up conversion tracking and re-targeting pixels
    • Conduct in-depth competitive analysis within our clients’ locations and industries
    • Research to stay on top of the latest trends in advertising
    Things we're looking for:
    • High collaboration skills and a can-do attitude
    • Someone that's ready to share ideas, create results and a passion for digital marketing that is conveyed through your ability to drive results for our clients
    • A personality that fits with our team; we are interested in someone who is intelligent, works hard, values teammates, and makes our team better
    • Someone who understands our core services as a digital agency and has a marketing mindset to help our clients create grow
    • A personality that is self-motivated; you'll be asked to work through multiple priorities. We expect you to be able to put together a plan and execute it
    • Someone who seeks out information and is teachable. The nature of our business lends itself to frequent changes in and progressions of technology. This means we're looking for someone who loves to learn
    • Experience managing paid media campaigns, with an emphasis on paid social
    • Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
    • Experience developing testing structures and deliverables based on performance
    • Thorough knowledge of major paid social platforms, including Facebook, Instagram, Tik Tok, LinkedIn and X
    • In-depth understanding of paid social channel operation from the business side
    • Strong written and verbal communication skills
    • Ability to multitask and meet deadlines under pressure
      • A minimum of three years of hands on paid media experience
      • Meta/Blueprint certification preferred
      • Proficiency in Google Docs, Word, Excel, and PowerPoint
    Please send CV and portfolio as part of your application.

    We don't expect you to match every criteria, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the technologies and solutions that you'll be working with, while also making recommendations for how we can grow.

    Posted on 22 May 14:14, Closing date 21 Jul

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    Wetpaint Advertising
    At the core of our vision lies a commitment to redefine the global advertising landscape. Drawing from deep-rooted African perspectives while maintaining a steadfast global outlook, we emerge as a dynamic, full-service agency, offering comprehensive solutions to ensure your band’s success on a global scale.
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