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Experience in flux

How understanding Gen Alpha today is the key to designing better customer experiences for all of us tomorrow.

We don’t fall in love with products or services. We fall in love with how they make us feel. It’s the experience that sets brands apart.

As people move fluidly between platforms, categories and markets, their expectations come with them. Consumer expectations are no longer confined to one sector, category or even generation.

In fact, Gen Alpha is shaping these expectations more than any other consumer cohort. Raised on real-time recommendations, interactive content and instant gratification, they’re not just digital natives, they’re experience natives. Their lens is redefining what good experiences look like for everyone.

In this webinar, we use Gen Alpha as a lens to decode the future of customer experience. We’ll unpack what defines this generation and how this is reshaping customer experience today.

We’ll explore two experience design platforms shaped by their mindset: Personalised Journeys and Signature Delights. Expect fresh insights, standout brand examples as we take you on a journey from idea to prototype.

Date: 23 September 2025
Time: 11:00 - 11:45
Venue: Digital, Johannesburg

Contact: Emily Vanrenterghem
Company name: Human8
Email address moc.8namuheraew@stneve

Human8

South Africa's only human-driven consultancy that connects brands with people and culture to drive positive change.

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