Change doesn’t start in boardrooms or factories. It starts in homes, in small choices, in everyday moments that add up to something far greater.
That’s the message behind Isanti Glass’s powerful new nationwide campaign, “It’s In Our Hands” - a heartfelt call to action urging South Africans to choose sustainability, uplift local communities, and grow the country’s manufacturing industry, one glass bottle at a time.
At its heart, It’s In Our Hands celebrates the quiet power of collective action, how every bottle we recycle, every local brand we support, and every conscious decision we make can build a more sustainable South Africa.
“As South Africans, we’ve always known that real change begins with us - with our choices, our homes, and our communities,” says Ronel Cara, Executive: Marketing, CSI & Communications at Isanti Glass. “When we choose glass, we’re choosing something made with care, right here at home. We’re supporting jobs, protecting our planet, and believing in each other. This campaign is a love letter to that spirit - a reminder that the future is ours to shape.”
A refreshed identity for a renewed purpose
With the launch of the campaign, Isanti Glass has revealed a revitalised brand identity - bold, modern, and unmistakably local. It’s a symbol of clarity and purpose, representing the company’s ongoing mission to create a cleaner, more circular future for South Africa.
A new television advert brings that mission to life - offering a cinematic glimpse into the making of each bottle and the people behind them: the artisans, engineers, and everyday South Africans whose hands shape Isanti’s story. It’s a celebration of human skill, resilience, and the beauty of locally made excellence.
Sustainability with heart
Beyond manufacturing, Isanti Glass continues to pour its energy into the communities that sustain it, because sustainability means little if people are left behind.
“Glass made in South Africa carries the story of its people,” says Pieter du Plessis, CEO of Isanti Glass. “It’s a symbol of pride, resilience, and possibility. When we buy local, recycle glass, and support South African industry, we’re doing more than making a sustainable choice, we’re shaping the legacy of our nation.”
Packaging with purpose
Glass isn’t just packaging, it’s promise. Made from 100% natural materials and infinitely recyclable, every glass bottle tells a story of renewal. Each time glass is recycled, it becomes part of something new - saving energy, reducing waste, and keeping value in the local economy.
As a Proudly South African member, Isanti Glass stands as a champion for local manufacturing, sustainability, and transformation; proof that progress and purpose can go hand in hand.
Join the movement
Isanti Glass invites all South Africans to join the movement:
Choose glass. Recycle it. Support local.
Because every small act matters. Every bottle counts.
And the power to change the future has always been - in our hands.
