 11 Jan 2010 |
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Hello 2010! At last! We have said goodbye and good riddance to 2009 and what it brought us. Of course, we're not out of the woods - yet [not even Tiger Woods is out of the woods] - but things are looking up and the worst of the recession appears to be over.On the upside, despite some controversy, it appears that the SABC circus train is grinding to a welcome halt, but having said that, who knows... just when you think everything is on track, there's a derailment. If, however, the new, permanent board does what is expected of it, then that could be good news for the local production industry, which has probably been the biggest victim of what has happened at the corporation. So, let's look forward to a brighter, more prosperous 2010, with all that the FIFA World Cup can bring us. A word of caution, though - let's ensure that the world cup is only the start of a tourism boom, and we can do that by ensuring that we offer great service at a fair price. This is not the year to let greed run rampant. So what are the trends for 2010? As has become customary, we've invited a number of industry leaders to give us their thoughts for 2010, and we begin today with the first of our 2010 Trends pieces. We will be running them over the next couple of weeks, and we invite you to tell us whether you agree with the writers' predictions or not - simply comment underneath the articles. Happy New Year! Simone Puterman & Rod Baker Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
Marketing2010 trends: what's in store for marketing, media? [Chris Moerdyk] So what does 2010 hold in store for marketing and media, especially as we should be beginning to move out of the recession and as we gear up for the 2010 FIFA World Cup? Here are 10 predictions for 2010. Read more >>2010 FIFA World Cup2010 security wake-up call; optimism after Angolan attack [Issa Sikiti da Silva] The deadly attack late last week on the bus carrying Togo national team in Cabinda, Angola, has fuelled Afro-pessimism in the West and raised concerns about South Africa's ability to host a secure 2010 FIFA World Cup, but the country's authorities remain confident that all will be well and end well. Read more >>FIFA Zakumi road show in SandtonSandton City Shopping Centre will host Zakumi, the official 2010 mascot, 16-17 January 2010 as part of his road trip around the country. In addition, fully trained agents will assist fans with the ticketing process, before the ticket sales close on 22 January, dancers will teach visitors how to do the Diski dance and purchase and receive licensed merchandise. Soccer fever begins!AdvertisingBook for Cannes Lions at 2009 prices The Cannes Lions organisers announced late last week that the 57th International Advertising Festival, to be held in Cannes, 20-26 June 2010, is offering prices for all delegate packages and all entry categories at the same level as 2009 prices. Read more >>Online advertisers need more than just numbers - Dodd In the near future, advertising rates will be heavily based on consumer behaviour, which is more easily measurable on the web, says Matthew Dodd, an expert on digital analytics and research, who will be a featured speaker at the 20th World Newspaper Advertising Conference, to be held in Copenhagen, Denmark, on 4 and 5 March 2010. Read more >>Sports conference to maximise ad returnWAN-IFRA is to hold an international conference, Using Sports News to Optimise your Revenues, dedicated to helping newspapers better exploit the value of their sports coverage in Paris on 14-15 January 2010. The conference will present solutions for monetising sports information with readers and advertisers. Read more >>DesignDesign Indaba Superstar deadline extended Great news, there's still more than enough time to take on the latest contenders to join the Design Indaba Superstars team. Read more >>Advertisement: 
2010 trends: the year of digital [Jerry Mpufane] While we as an industry have dipped our toes during the past few years, 2010 is the year when we'll dive in and get wet all over. Make no mistake, 2010 is the year of digital. Read more >>
Reminder to enter CNN MultiChoice African Journalist 2010 Entries for the CNN MultiChoice African Journalist 2010 competition close on Thursday 28 January 2010. The competition aims to reinforce the importance of the journalist's role in Africa and to recognise and develop journalistic talent across all disciplines. Read more >>TVIEC issues open letter to SABC's new board According to the Television Emergency Coalition (TVIEC), the recent references in the press to what it refers to as “the much-maligned Gobodo audit report” have prompted it to issue an open letter to the new board. Read more >>Freelance journalists under attack[Issa Sikiti da Silva] The number of freelance journalists killed or imprisoned worldwide increased dramatically last year, according to the Committee to Protect Journalists (CPJ) 2009 tally, and it is a trend that highlights the current nature of how news is gathered in this age of financial crisis and digital revolution. Read more >>How media mismanage reporting on biodiversity[Issa Sikiti da Silva] Journalists worldwide stand accused of creating hype by focusing too much on attention-seeking issues, and in the process marginalising “less glamorous” topics such as biodiversity, that are critical to secure livelihoods - a vital foundation in which humanity is built. Read more >>Reports of tensions at SABC downplayed[Jocelyn Newmarch] The SABC's new group CEO, Solly Mokoetle, starts his first day on the job today, 4 January 2010 amid fears that his tenure at the broadcaster could once again see a damaging battle between board and executive management. Read more >>NewspapersThe Citizen cuts cover price As of 1 January 2010, the cover price of The Citizen has been dropped by 33%, Monday to Friday. Read more >>SA newspapers snub children - again[Issa Sikiti da Silva] Despite the representation of children in South African print media slightly improving in 2009 (8.4% down from 6% in 2003), a report published recently by Media Monitoring Africa (MMA) shows that generally children continue to be snubbed and sidelined by the country's major newspapers, prompting critics to question the media's commitment in promoting nation-building. Read more >>Mondi journalism awards open for entries The deadline for the ninth annual Mondi Shanduka newspaper awards competition is Friday 5 February 2010. Judging will take place in late February and the winners will be announced at an event hosted by Mondi Shanduka Newsprint and the Newspaper Association of South Africa on 5 May 2010. Read more >>
Bono calls for control over Internet downloadsIrish rock star Bono called on Sunday for tougher controls over the spread of intellectual property over the Internet, arguing that file swiping and sharing hurt creators of cultural products. Read more >>
Bronx footwear to kick off new transit media campaign One of South Africa's leading street style footwear brands, Bronx, has launched an extensive transit media campaign to advertise two of the brand's iconic styles, the Hunter boot and the Old Town boat shoe. Read more >>
Quills gets South African judge The International Association of Business Communicators (IABC) has once again selected Daniel Munslow, Talk2Us chief strategic communications officer, to sit on the judging panel of the 2010 IABC Africa Gold Quill Awards. The awards, which run concurrently in the various regional chapters, recognise international best practices in strategic communication. Read more >>
Come home, BoetFNB is sponsoring a non-profit organisation, the Homecoming Revolution, to encourage South Africans to return home to overcome the skills shortages in the country. The Homecoming Revolution event is being held on 20-21 March 2010 at Kensington Olympia, London and offers exhibitors a unique platform for networking, employer branding and the recruitment of highly skilled South Africans wanting to return home. Read more >>ResearchNew TV planning guidelinesAccording to Media Shoptalk's recent newsletter released last week, a contentious issue is the new TV universe changes and the effect of these changes, where reportedly a number of planners have found major differences between projected TV plans and actual results achieved for campaigns that have been planned from August 2009 to date. Read more >>Let’s stop letting people say, “I’m going to Africa” [Dr Graeme Codrington] I have been living and working in the UK for nearly two years now, and there’s something that really irritates me. I notice it in the media, in TV reports and in everyday conversations. It’s people referring to “Africa” as if it was a single country. Over and over, I hear people talking about something that has happened in an African country, and simply referring to it as “Africa”. This would never happen with other regions in the world. Read more >>
DigitalDo you need to include mobile in your marketing mix? - FormFunction Digital ConsultantsCellphones have evolved from simple voice and text messaging devices into smart phones with a plethora of advanced features and enhanced connectivity. This has impacted how we go about our daily activities and interact and communicate with others. Read more >>South African's top digital talent to judge at the Webbys - Clickthinking OnlinePeter Stewart and Joanne Reidy of Clickthinking.com have been selected to serve as new associate members of the International Academy of Digital Arts & Sciences and judges for The Webby Awards for 2010. Read more >>Gloo becomes South Africa's first international Webby Awards judge - Gloo Digital DesignGloo's Creative Director Pete Case, was honoured at the beginning of December with an invitation to join The International Academy of Arts and Science (IADAS) and also to become the first person from a South African Digital agency to judge the renowned Webby Awards. Read more >>Education and TrainingAmerican new media guru Michael Rosenblum comes to Cape Town for a one-day master class - The Media AcademyMichael Rosenblum is coming to Cape Town for a one-day course in storytelling for multimedia journalists/TV and filmmakers/MA alumni, on 08 February 2010 and in association with The Media Academy SA. Read more >>Advertisement:  Literary agents - writers beware - Writers Write How do you get an agent to represent you? You need to work out a strategy. You need to market your book. Read more >>EventingMiss World 2009 - Gearhouse SA Miss World 2009 returned to South Africa for the second year running, this year staged at the Gallagher Convention Centre in Midrand, Johannesburg. Read more >>ExhibitionsGallagher Convention Centre awarded for their excellence in female empowerment - Gallagher Convention CentreGallagher Convention Centre recently received a ‘Top Women in Business and Government' award for their excellence in promoting gender empowerment. Read more >>Online MediaA million faces - Prezence SA Prezence South Africa has launched a novel online and mobi platform for the South African supergroup, Watershed, in celebration of their forthcoming 10-year anniversary hits album. Read more >>Charities raise over R425 000 on bidorbuy in 2009 - bidorbuyBidorbuy buyers and sellers helped raise over R425 000 for South African charities and non-profit organisations in 2009. Read more >>Habari Media and MTV Networks Africa partner in African online sales deal - Habari GroupHabari Media has partnered with MTV Networks Africa to create a digital entertainment hub allowing advertisers the opportunity to connect with tech-savvy audiences in sub-Saharan Africa. Read more >>Out Of HomeWin with Seattle and National Geographic Traveller magazine - Tag 8 MediaTag 8 Media has brought coffee and travel together with a marketing programme uniting National Geographic Traveller magazine and Seattle Coffee Company coffee aficionados. Read more >>Public RelationsWeb-lingo has another successful year! - Web-lingo For Web-lingo translation agency, 2009 was a booming success which saw more than three million words for Microsoft Vista and Office 2007 transform into growth for a business partner. Read more >>RecruitmentAre you ready to capture the new talent? - Jobs.co.za [Gillian Meier] January and February months are typically known as peak job-hunting seasons. Besides the unemployed candidates who were sadly affected by the recession in the last year, many other quality professional candidates will join the job-hunting market in the next few months. Read more >>
  More MCQP 2009   More Joe Public ends 2009 in Divalicious Style   More
Vredefest Elektro MUSIC [Ruth Cooper] Vredefest Elektro is the latest project from the Verde Foundation, a foundation that aims to raise funds and awareness for youngsters with cancer. Featuring a compilation of some hot electro SA artists like Playdoe, Jax Panik and Yesterday's Pupil Vredefest Elektro effectively captures the current expanding electro scene and even showcases a few remixes of some well known songs. Aquafestival floats my boat MUSIC [Daphne Cooper] The AquaFestival at the V&A Waterfront was a signature event featuring twelve performances by local and international artists in a multi-disciplined festival and all happening on a floating stage. The setting of the AquaFestival was inspired: the backdrop of Table Mountain all lit up and beautiful and the lights reflected in the harbour made for a magical setting. Van Coke Kartel glo glad nie in sprokies nie MUSIC [Ruth Cooper] Van Coke Kartel recently released their first single, Voor Ons Stof Word, from album Skop Skiet en Donner along with an awesome, awesome music video, so awesome it makes me feel all tingly inside. The video combines shots of the band performing amongst some beautiful animation created by Louis Minnaar, Creative Visual Design. Taking inspiration from the lyrics “ek glo glad nie in sprokies nie” (I don't believe in fairy tales) the video shows the band playing and interacting with elements of different fairy tales and ultimately creates a narrative for the song as a whole. Win cool band merch with Simo OTHER [Simo Adams] If you are as unlucky as me you will be back to the daily grind at the office this lovely Monday. But don't despair I have a cool competition that will put the sparkle back in your eyes and the spring into your step. And in the process you get to make friends with yours truly, a great honour indeed.
"Little minds are tamed and subdued by misfortune; but great minds rise above them." - Washington Irving Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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