Punching well above our weightTime and again, industry commentators have made the point that the South African advertising industry punches well above its weight. Our industry is smaller than those in many other countries, and yet we give them a run for their money in our creativity and quality of production - and that is across just about every category. A case in point is our performance in the 2009 Cannes Lions International Advertising Festival so far. The festival kicked off this weekend in Cannes, France, and SA features in six of the seven shortlists issued so far. Keep up with the latest on the festival, which officially starts tomorrow, with Bizcommunity.com and Gisele Wertheim-Aymes, FNB's head of media, who will be blogging for us live from the seaside town. To all the SA entrants out there, good luck and do us proud! In this week's Ornico Ad Showcase (something we've been running for a year now, can you believe it?), we feature TV ads for Jungle Oats, Absa, BP, Vodacom and Wimpy, and radio ads for Car magazine, TV licences, the Mail & Guardian, Business Day and Morula Casino. We invite you to view/listen, rate and comment upon these ads. Lastly, were you wondering about the yellow ribbon next to our logo? It's National Drug Awareness Week, 19 - 26 June 2009, and we're doing our bit to raise awareness and call on you to play your part in combatting drug abuse. Here's to the SA ad industry! The biz editorial teamPlease send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com. Top stories
Marketing
 [Gerhard Fourie] With consumer spending accounting for more than half of the economy, Japan's economic survival during the current recession has to hinge on how often and how wide its citizens open their wallets and purses. However, given the risk-averse nature of the Japanese psyche, convincing these citizens to maintain their spending habits is an uphill battle for retailers and government alike. How would you, as a marketer, keep the tills ringing? Read more >>2010 FIFA World Cup
Sony Ericsson photographer winners in pitch-side actionSony Ericsson's FIFA Confederations Cup South Africa 2009 Fan Photographer winners joined the action pitch side for the FIFA Confederations Cup South Africa 2009 opening match between host nation South Africa and Iraq. The day began with the two winners, David Patricios and Gary Branfield, being interviewed on www.sony.com/football about their experience of being official fan photographers for the opening match. A highlight for the winners was standing pitch side and being within touching distance of the live action. Advertising
 [Mike Abel] Here are some questions for CEOs and marketers on how to get more people to buy your stuff versus your competitor's brands. Read more >>Advertisement:  The 56th Cannes Lions International Advertising Festival kicked off this weekend in Cannes, France, and of the seven Cannes Lions shortlists released so far - Direct, Promo, PR, Press, Media, Outdoor and Radio - South Africa has entrants on all but new category PR. Read more >>Pendorings closing date: 17 July 2009 A cash prize of R6 000 is up for grabs in each category and the overall student winner walks away with a study bursary to the value of R10 000. The Prestige Prize winner wins an overseas trip to the value of R25 000. Go to www.pendoring.co.za for more information.  An animert (animated advert) that was praised at last week's International Animation Festival in France has been nominated by local youngsters for a Khuza Award, it was announced yesterday, Thursday, 18 June 2009. The animert was from South Africa's Scrutinize HIV/AIDS youth awareness campaign. Read more >> The Loerie Awards announced the judging panel for the TV Promo, Video and Live Events categories for the 2009 Awards yesterday, Wednesday, 17 June 2009. Read more >> [Chris Moerdyk] If the level of pettiness of complaints to the world's advertising standards authorities is anything to go by, the world's consumers are certainly getting a lot more sensitive about what they see in advertising. Read more >> Absa bank and The Jupiter Drawing Room (Jhb) have created an advertising campaign to support the national football team. It centres around a rallying song, Bafana Kaofela!, the bank announced on Monday, 15 June 2009. Read more >>Branding | | Idea Engineers will grow your brand, reputation & business. | |  |
 [Patrick Carmody] If this statement rings true after your brand name, you have a holistic approach to brand-building. Read more >> [Dr Nikolaus Eberl] When Bafana Bafana beat New Zealand's All Whites to a resounding 2-0 victory earlier this week, it opened up the floodgates for delivering the brand promise chosen by the Local Organising Committee for marketing the 2009 Confederations Cup to the nation. Read more >>[Issa Sikiti da Silva] In the 21st century, when many companies have become obsessed with huge profits and executives are eager to pocket fat bonuses and please anxious shareholders, sometimes corporate social responsibility has been almost buried and forgotten. Day and night, brand managers are looking for strategies to ensure that their product stays at the top. Read more >> [Janet Parkinson] Until recently, branding was almost exclusively controlled by the advertising industry whose purpose has, traditionally, been to formulate branding concepts for their audiences to absorb. Wowing audiences with creative messages, inspiring innuendos and surreal images, worked. Read more >>  [Irshaad Moidheen] The current practice whereby companies or close corporations trade under names other then their registered names will cease with the implementation of the Consumer Protection Act (CPA), 2008. Read more >>Cinema
Phèdre screened in HDCinema Nouveau is joining other movie theatres, worldwide, in screening recent performances of theatrical plays in high definition. In a two-night only exclusive performance, the Academy Award-winning actress, Dame Helen Mirren appears in Jean Racine's Phèdre, screened at all Cinema Nouveau Theatres on 15 and 23 July. Taken from the live performances presented at the National Theatre in London, the play will be offered exclusively at Cinema Nouveau Theatres for R200, including a red carpet affair with refreshments served before the screening.CRM
 [Roger Strain] The moment a CRM project goes live should be an excuse for celebration: a milestone successfully reached, the culmination of weeks or months of effort. Yet all too often it slips by like an unwanted birthday, unnoticed and unheralded. Read more >>CSI
 According to the Walter Sisulu Paediatric Cardiac Centre for Africa (WSPCCA,) at the Netcare Sunninghill Hospital, one out of every 100 children born in the world has a congenital heart defect. In Africa, 99% of these children die due to lack of treatment. Ironically, given financial resources, 95% of these babies could be saved. Creative agency Red Nail has come to the party by creating a pro bono, multi-media campaign to create a call to action for donations to the WSPCCA, enabling them to diagnose, treat and perform life saving interventions, it was announced on Monday, 15 June 2009. Read more >>Digital
The executive chairman of managed telecommunications provider Huge Group said on Wednesday, 17 June, that broadband price decreases were still at least 12-18 months away and would not be truly meaningful. Read more >> [Issa Sikiti da Silva] Times Online publisher Colin Daniels (27) has quit the Avusa-owned digital outlet and joined Trader Media Group South Africa, where he is now the head of digital and has been hired to work on several established brands, including Auto Trader, Commercial Trader and Auto Freeway. Read more >>Eventing |  |
 [Dr Nikolaus Eberl] A personal touch-point analysis of experiencing the Confed Cup Opening earlier this week revealed the good, the bad and the ugly. Read more >>Advertisement: Magazines |  |
 Tide Media's NAG Magazine has snagged a Gold award for the second year running in the “Youth Culture” category of the AdVantage ADmag Awards, the publication announced yesterday, Thursday, 18 June 2009. Read more >>Media | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
 2009 marks the 10th anniversary of SAFREA - the media professionals' forum for freelance media specialists in southern Africa. The world of media is going freelance and the association is currently testing a sophisticated new website, it announced on Friday, 19 June 2009. Read more >>Advertisement:  [Issa Sikiti da Silva] An independent research on public broadcasting in Africa, and particularly in South Africa, has unearthed the roots of the crisis in which the South African Broadcasting Corporation (SABC) finds itself at the moment. The research reveals a ‘problematic' and financially unsustainable corporation not only mismanaged by its board and executives, but also let down by government and the Independent Communications Authority of South Africa. The research, commissioned by AfriMAP (part of the Open Society Foundation), is due to be published before the end of this year. Read more >> The SABC has issued a statement rejecting The Weekender article, ‘SABC's bizarre budget' by Jocelyn Newmarch and Linda Ensor published on Saturday, 20 June 2009. The broadcaster claims that the article contains serious misrepresentations of facts and is malicious and misleading. Read more >>NEWSWATCH: The SABC, according to Communication Workers Union (CWU) negotiator Vulture Ntukuli, is going to the Labour Court to prevent a strike by the union's members, reports The Times. Read more >> The International Policy Network (IPN) announced Wednesday, 17 June 2009, that entries are open for its annual Bastiat Prize for Journalism, but that the deadline for entries is 30 June 2009. Read more >> NEWSWATCH: Dali Mpofu has laid the blame for the crisis at the national broadcaster squarely on the board, reports IOL, which also reports that the IFP wants a probe into the spate of resignations from the board; the party doesn't believe the board has provided all the facts. Read more >> NEWSWATCH: MPs are holding an urgent inquiry today into the SABC, but Kanyi Mkonza, according to a report in The Times, appears to be unaware of it, or the invitation to attend it. In Zimbabwe, it seems that Mugabe's stranglehold on the media is weakening, reports Mail & Guardian Online, and on the business front Sake24.com has been relaunched following a makeover, reports The Media Online. Read more >> [Issa Sikiti da Silva] SABC board acting chairperson Ashwin Trikamjee, who was ‘illegally' appointed after Kanyi Mkonza stepped down, has now also resigned, department of communications (DoC) spokesperson Tiyani Rikhotso told Bizcommunity.com last night, 17 June 2009, as the parliamentary portfolio committee on communications prepares to grill all board members today (Thursday) over the SABC's ‘terminal illness'. Read more >> [Issa Sikiti da Silva] The ‘dying' SABC board, which is said to be dysfunctional and lacking quorum and moral authority after a seventh member - IEC chief electoral officer Pansy Tlakula - quit last week, is set to be unconditionally dissolved ‘as soon as possible'. This was revealed yesterday, 16 June 2009, at Wits University in Johannesburg by minister of communications Siphiwe Nyanda during a public debate hosted by the MJ Naidoo Foundation to outline a vision for the future of public broadcasting in SA. Read more >>Altech awarded for best reporting, communicationsAltech last week was awarded the Investment Analyst Society's Best Reporting and Communications Award in the General Industrial category for the third time, presented at a gala dinner held in Sandton, Johannesburg. Altech won this award previously in 2006 and 2008. Commented Joe Makhafola, newly appointed group executive: corporate affairs, marketing, government liaison and regulatory affairs, "In order to foster first-class investor relations, we believe that communication is a universal bonding agent, hence our concerted effort in good investor relations for prudent investment decisions."Mobile |  |
New community translation service from BuzzCityBuzzCity ( www.buzzcity.com), a provider of global wireless communities and consumer services, recently announced the availability of a community translation service across its mobile social network, myGamma. The new feature enables myGamma users to help expand the network's reach to include smaller language communities and speakers of regional dialects. In addition, these new audiences create marketing opportunities for businesses through BuzzCity's advertising network. Since April, the number of languages and dialects available on myGamma has risen from 14 to 77.  In a bid to meet the tourist and mobile communication needs of local and international fans “before and during major events taking place in South Africa”, Vodacom is launching a series of specialist kiosks, the company stated yesterday, Thursday, 18 June 2009. Read more >>Two new research studies, which concern the security implications of emerging technologies such as cloud computing, virtualisation, social networking and mobile communications, were released yesterday, Wednesday, 17 June by RSA, the Security Division of EMC. Read more >>Online Media
NEWSWATCH: 24.com has launched a new division, 20FourLabs, reports matthewbuckland.com. Read more >>Advertisement: Radio |  |
 Mike Barnwell, executive creative director at Grey South Africa, has been chosen as a radio judge for the London International Awards (LIA). He was also a judge in the same category at the Clio's earlier this year. Read more >> SAARF RAMS June 2009 survey shows that nine radio stations have managed to grow their audiences in a time when the industry in general has shown a decline. Four other stations showed significant declines, however. The survey also shows that even though listenership has declined, listeners are spending more time listening, and they are also watching more TV. Read more >>Recruitment | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
Leaders Unlimited to expand under KhumaloA recent consolidation of ownership of the empowered executive search consultancy Leaders Unlimited has resulted in Brian Khumalo, founding partner of the company, taking full control of the business. The shareholding consolidation is designed to clear the way for the expansion of the company's portfolio beyond its executive search capability. The company will be marketing its executive coaching services, its in-house leadership behaviour assessment, and its board services as complementary but stand-alone businesses. The new approach is aimed at fundamentally changing the offering to be both more strategically aligned, and more holistic than the traditionally limited executive search company.Advertisement: Human Communications, the recruitment advertising agency, recently scooped five awards in the Sunday Times Business Times Careers awards. It won both the Grand Prix and the first-ever award for the Best Employer Branding Campaign, both for client ArcelorMittal SA. Read more >>TV
 M-Net announced on Friday, 19 June 2009 that it is using The Letter Corporation to promote the return of two series to its channels, in a bid to attract younger and funkier viewers. Read more >> The SABC issued the following statement yesterday, Wednesday, 17 Jun 2009, following the recent public protest at the SABC and memorandum from the TV Industry Emergency Coalition (TVIEC). Read more >> NBC Universal Global Networks and African DTH operator MultiChoice on Monday, 15 June 2009 signed a renewal that confirms that the Hallmark Channel will continue to be received by over two million DStv subscribers in South Africa and sub-Saharan Africa. Read more >> [Marion Scher] Been to OR Tambo International Airport in the last week? What would you expect to see right now, during the much-feted Confederations Cup? Why banners, of course, welcoming much-needed tourists to our country and the event. Read more >> Marketing
Knowledge Resources will be presenting an interactive seminar around marketing and advertising legislation on Wednesday, 29 July 2009 in Johannesburg. A selection of top legal experts will discuss the latest legal and regulatory developments affecting marketing. Read more >>Have you been privy to the research that all media owners and agencies bring out during a recession to make sure marketers are aware that they are supposed to increase their marketing spend? The overall message is that if you are able to invest during a recession, increasing your share of voice will see your brand reaping long-term rewards. Read more >>Advertising
Lowe Bull was one of only two South African agencies to make the grade at this year's D&AD Awards. The creative agency was amongst 54 winners of the coveted Yellow Pencil, awarded “in recognition of work that sets new benchmarks in creative excellence”. Read more >> As an extension of the awareness campaign that launched with the complete branding of 1time's MD80 aircraft, Count Pushkin has completed a campaign on board all 1time flights which provided passengers a value-add to their flying experience as well as exposure to the Count Pushkin product. Read more >>Branding
 Coke has inked eight of Foozi's branded foosball tables for the duration of the 2009 FIFA Confederations Cup from June 14 to 28. The move follows Coke Zero's successful branding campaign on Foozi tables during the recent Johannesburg and Cape Town Coke Zero Fests. Read more >>[Ivan Moroke] People have woken up (and some may say it's about time) to the realisation that irresponsible private and public consumption is not a good thing - for anyone. And with this has come the rise of ‘triple-bottom-line responsibility'. Read more >> Presented by Foozi Gaming and endorsed by the South African Association of Table Soccer, the 2009 Soweto Foosball Open will be held over two days in July and will showcase the best foosball talent and promote this growing sport in South Africa's largest city. Read more >>Design |  |
 The Open Window will be introducing an exciting new course in product design next year as part of the existing BA Visual Communication degree. Read more >> Forty-three quintillion (43,252,003,274,489,856,000) - the amount of possibilities a Rubik's Cube has. It was also the theme of the latest design of the 2008 annual report for Square One Solutions Group. Read more >>Digital
 The next episode of The Digital Edge takes a look at local digital agencies that have been acquired by larger media companies to see how exactly the industry works and the story behind digital acquisitions. Read more >>Eventing
 Following many positive and innovative developments at Oasys Innovations, the supplier of infrastructure for exhibitions and events will be hosting its own show on 16 and 17 July at St John's College in Houghton. Read more >> International dance brand Godskitchen brought their hugely successful 2009 world tour show to South Africa, headlined by Armin van Buuren and staged at two amazing events in Johannesburg and Cape Town. Gearhouse South Africa supplied full technical production for the Cape Town event for their client, Kilowatt AV. Read more >>Fast-growing Kadoro Events and Communications, the Rosebank-based event management and brand activation company, continues to add to its client base. Read more >> Technical excellence in event staging, management and coordination is not enough - the ‘total package provider' also has to offer peace of mind to guests in case of emergency. Read more >> The meetings and event industry has thrown its weight behind the annual national conference of the Southern African Association for the Conference Industry (SAACI) which will be held at the CSIR International Convention Centre in Tshwane from 26 to 28 July. Read more >>The Kingdom of Lesotho boasts many exciting investment opportunities for potential investors. Discover the strong, emerging economy of Lesotho by attending the Intra-Africa Business Executive Breakfast at the Michelangelo Hotel in Sandton on Thursday, 25 June 2009. Read more >>Exhibitions |  |
 The National Boat Show, running 14 - 16 August at the Coca-Cola dome, will host the Rapala VMC Fishing Workshops. This is an opportunity for novices and experienced enthusiasts to dive into the tackle boxes of the experts: to find out about different types of bait, lure, tackle selection, knot-tying and more. Read more >>Magazines
 The Sanlam Awards aims to recognise the indispensable role of financial journalism in a modern business community and to reward the high standards demanded of the profession. This year the awards attracted 98 entries from 60 journalists from 31 titles or media outlets. Read more >>Mobile
With the kick-off of the much anticipated FIFA 2009 Confederations Cup, Starfish Mobile has teamed up with MTN Swaziland in launching the “Send Me To The Soccer Competition” promotion to test the local fans' general knowledge soccer skills. Read more >>Dance Fabulous, published by Nokia, has been released on N-Gage. The first cross-services game by Nokia incorporates both music and gaming which offers players a new way to enjoy and listen to music. Read more >>Newspapers |  |
 In the past the Stellenbosch Wine Festival added a little sporting taste to its line-up in the form of the Stellenbosch Mountain Bike Challenge. This year the event will return to the gracious host town, but with a brand-new name: Die Burger MTB Challenge. Read more >>Online Media
Search engine and web portal Ananzi has joined with Mustek in sponsoring and installing computers in the Little Leaps school for special needs children. Read more >>Stonewall+ Media, a digital media agency, has a new-look ‘blog style' website which tells the company's story and keeps clients and other interested parties up to date with global digital media trends. Read more >> Sake24.com has received a makeover to keep up with online industry trends. The Afrikaans business news reader can now enjoy a more streamlined and user-friendly site with top quality content. Read more >>Out Of Home |  |
 BEE verification agency, BEE Online, has recently rated The Marketing Kraal as a Level One Contributor to Broad-Based Black Economic Empowerment. Read more >>Printing
Calendars of Distinction's highly qualified sales personnel, together with the expertise and creativity of their graphic department, can assist you to design a customised calendar that is completely unique to your company. Read more >>Production
 Pebo Productions' video department is please to be playing a role at the FIFA Confederations Cup games that are taking place at Loftus Stadium in Tshwane. The division has been tasked with ensuring the smooth unfolding of the program technically on game days. Read more >>The need for an additional approval suite has seen Glasshouse Mobile Editing Solutions, in addition to their existing suite at Blade, also open up the “moivid” based at Ministry of Illusion. Read more >> In television and visual advertising methodologies, it is not the first impression that counts, but the last impression that the viewer takes away with them - the moral of the story: make the final five seconds really impressive! Read more >> Picture Tree's latest spot for agency Inroads took the team to the scrapyards of Johannesburg, scouting for the ideal location to transform the agency's script into director Gersh Kgamedi's dynamic vision. The result is a poignant, positive look at the creativity and vitality of the local SMME scene. Read more >>Public Relations |  |
While there is a definite shift in the market from one-year PR contracts to a month-to-month basis (30 days notice), the PR industry should investigate further. Read more >> [Michael Gullan] Marketers who want to grow their brands in these challenging times are looking to public relations to do more of the work and many are expanding their use of grassroots promotion, PR, events and multimedia marketing. Read more >>Recruitment
RecruitMi officially opened its doors on the 01 June 2008. As the demand for top-tier sales and marketing professionals grew, RecruitIT Solutions embarked on creating a division specialising in this area. Read more >>Research |  |
 The 30th annual SAMRA Conference which took place from 27 - 30 May 2009 was, once again, a success, bringing together 187 researchers, research users and marketers from all over southern Africa with the objective of developing and advancing marketing research in the region. Read more >>From the 22nd of June Instant Grass will be uploading Street Grass, an ongoing micro-trend report based on Instant Grass' proprietary research methodology, on Bizcommunity.com for the benefit of all Bizcommunity readers. Read more >>Retail
 It is a sad time for South Africa and Clover Mama Afrika as we have lost an icon. Mama Linah Maluleke of Soweto passed away after heart complication on June 4. Read more >>Youth Marketing
 Something out of this world is coming to Gallagher Convention Centre this June... the Ben 10 event will ensure that fans young and old will have a super alien time! Read more >>The top end of the Y Generation is heading for 30, while the bottom end is still in its mid-teens - it's a big generation and it's been keeping marketers guessing for more than a decade. Read more >>
New eMarketing producer joins Quirk - more infoNew appointment at The Letter Corporation. - more infoLee Curtis takes the reins at Primall Media - more infoJohann Stadler appointed as Home Handyman Magazine Editor - more infoSuzanne Beytell and Reneé Olsson join Three Ring Circus as Administrative Logistics Clerks - more info
Mediology seeks a media strategist/planner who wants to join a fast growing and dynamic agency. Read more >>Mediology seeks a media director to oversee media strategies and implementation for a range of clients. Read more >>Senior packaging designer with superb portfolio needed in Cape Town. Read more >>PA to CEO - Cape Town - NewlandsDiary management and personal secretarial support to the CEO and CS Director. Local and international travel arrangements, Event management including logistics and catering for company functions. Exceptional organisational skills required. Read more >>Profile Media is looking for a sales executive for selling its market leading stock market analysis software. Product and presentation training will be provided. Basic plus uncapped commission offered. Read more >>Looking for experienced, mature, organised person to run multiple projects for dedicated client. Your excellent financial, administration, organisational and people skills with proven experience is needed. Read more >>Leading digital agency seeks PHP web developer. Looking for a dynamic and creative PHP web developer to join our team and aid us in creating compelling, innovative online solutions. Read more >>
|
| | 
Specialising in
Media Sales,
Advertising and
Marketing placements
www.opendoor.co.za |
CSS Course Workingwebs Consulting - Johannesburg, 22 June Apple basics Vega, The Brand Communication School - Durban, 22 June The International TravelGuide South Africa launch
 
"Technology is a way of organising the universe so that man doesn't have to experience it." - Max Frisch"Creative without strategy is called 'art'. Creative with strategy is called 'advertising'." - Jef I. Richards"How you think when you lose determines how long it will be until you win." - Gilbert K. Chesterton"It is better to fail in originality than to succeed in imitation." - Herman Melville
| | Television | Jungle Oats | Absa | BP | Vodacom | Wimpy |
|
|
|
Request for proposals from marketing/media companies[Tender] A large Port Elizabeth based property development company is looking for proposals from SA based companies for a comprehensive marketing plan for a V&A styled waterfront development and casino.
Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. Sponsors:
| | Advertisement:
Advertisement:
The following companies have opened press offices on Bizcommunity.com! Thirst has fostered a reputation for providing excellent service from a platform of market leading equipment. By continually offering new, unique and innovative locally and internationally inspired products, like the Thirst Bartenders Marker, and using mobile bar units that are state of the art.Click here to visit Thirst Bar's press office.  Party Design Cape is an experienced special event rental division to create professional event environments of all types & sizes.Click here to visit Party Design's press office.  Missing Link is a specialist presentation firm, and we're angry. Seriously angry! We're angry at the forced boredom presenters are submitting their audiences to; especially as the alternative is actually easier, and takes less effort.Click here to visit Missing Link's press office. |
