| No Comment | Last week in this industry felt like a revolving door of hirings, firings, losses and resignations of some of the key people in our industry. Yvonne Johnston leaving the International Marketing Council (IMC) is a massive blow and she will be hugely missed by those in the industry who have seen her raise South Africa's brand profile internationally. There was some good news with John Farquhar celebrating his 80th birthday and 60 years in this industry – what a phenomenal achievement and I certainly hope that if he does retire at some stage, it will be to write his memoirs on this industry – should be a bestseller! Our condolences to our Cape Town colleagues in the industry on the death of the ‘judge', veteran journalist Ronnie Morris, in his sleep. And of course, we get to David Bullard, who was fired by the Sunday Times last week for his latest column, described as ‘racist'. That's quite a tag to hang on a professional, when we all know that the relationship between the Sunday Times and Bullard had broken down irrevocably some time ago. They were just waiting for their chance to strike it seems. And I find it quite ironic that the editors of the Sunday Times should fire him after publication and by phone. That's quite insulting to a columnist who has given more than a decade to helping raise the profile of a global brand and a handy abdication of their own responsibilities in publication in the first place. Columnists are supposed to be controversial, satirical and even offensive at times. It was his brief. Hanging him out to dry like they did in that manner is despicable. For both sides of the story, have a look at Chris Moerdyk's column today: https://www.bizcommunity.com/Article/196/15/23692.html.
Have a good week. Louise Marsland, editor: editor@bizcommunity.com. All marketing news to: marketingnews@bizcommunity.com. Responses to this column welcome on our blog: http://blog.bizcommunity.com.
| | Headlines MarketingConsumers hurting after latest rate hikeConsumers expect last week's 50 basis point rate hike to hurt their pockets substantially – so say the vast majority of respondents in a Fin24.com online poll conducted last week. Veteran journalist Ronnie Morris passes away[Tshepiso Seopa] [NEWSWATCH] Respected business and high court journalist Ronnie Morris died in Cape Town over the weekend. The Cape editor of the daily Business Report is believed to have died in his sleep at his Rondebosch East home, reports The Times. IMC chief executive Yvonne Johnston to leaveYvonne Johnston is leaving the International Marketing Council of South Africa (IMC) at the end of April, IMC Chair Wendy Luhabe announced on 10 April 2008. Vodacom's Andre Beyers goes solo After seven years at the helm of Vodacom's marketing efforts, Andre Beyers is now sailing solo as an independent brand strategy and marketing consultant. He opens the doors of Andre Beyers Marketing this month, April 2008, with four clients, Naspers being the largest. New MD for HDI Youth Marketeers Jason Levin has been appointed as the new MD of specialist marketing agency, HDI Youth Marketeers, effective 1 April 2008. Long-standing MD of HDI Liesl Loubser moves into the role of CEO. New ideas on show at MarkexsA quiver-full of new marketing ideas and opportunities is anticipated at this year's Markex & World of Events. The show, which incorporates Business of Sport, takes place 10 – 12 June 2008 at Sandton Convention Centre in Johannesburg. Employer branding: What HR generals need to know - CRF South AfricaSimon Barrow of People in Business in the UK, states that tomorrow's CEOs will spend more time on their organisation's reputation as an employer, than with the investment community, and fund managers will worry if they don't. Advertisement: 2010 FIFA World CupRecord-breaking year expected for tourism expoThis year's Tourism Indaba, perhaps more than any other, is especially crucial for the industry and destination South Africa. This is because it's the Indaba at which many of the buying decisions for the 2010 FIFA World Cup will be made. And with two months to go, South African Tourism's annual premier travel show has already attracted roughly 14% more visitors to the show than last year. AdvertisingTrust your instincts [Jacques Burger] One of my most satisfying moments recently was when a marketer was complimenting me on a highly successful campaign for one of our clients. What made the moment so sweet, was the question posed, “What research was conducted to determine that the campaign would be successful?”. And my ability to respond, “Nothing, we presented the idea and the client said, ‘I love it, let's do it'.” Treat your client like a businessman[Paul Middleton] When in 1969 the advertising agencies in South Africa began their journey of revolutionising the way clients brought their product to market, simplicity was key. Agencies had full service repertoires and were the clients' one port of call to take care of all their needs. Pendoring Awards gets a fresh partnerFor more than a century, Clover has approached its Afrikaans consumers through Afrikaans advertising. It has therefore been almost a matter of course that Clover has once again decided to be a sponsor of the Pendoring advertising competition and project this year. Ogilvy SA hosts digital revolution workshopMichael Tchao, Nike Techlab GM and Rory Sutherland, vice chairman of Ogilvy UK, will be in South Africa this week to educate businesses on how consumers are using digital media in their everyday lives. John Farquhar's magic [Louise Marsland] Celebrating his 80th birthday yesterday, Thursday, 10 April 2008, and 60 years in the advertising industry, the indomitable John Farquhar has promised to keep the industry on his toes while he is still alive. He has no plans to retire; he loves his work so much, it's become his ‘hobby'. APEX 2008 winners South Africa's Association for Communication and Advertising's (ACA) APEX Awards once again displayed the wealth of talent in the advertising and communications industry of South Africa. But the good news is that from next year, entries will be invited from the rest of Africa. Discount for Loeries early birds[Tshepiso Seopa] The countdown has began for all creative people wishing to wishing to make their mothers proud by winning a Loeries award this year. It's time to start working now to make the early bird deadline on Wednesday, 16 April 2008, get a 5% discount. Happy birthday to a legend [Louise Marsland] When I called John Farquhar this morning to wish him a happy 80th birthday, there was no doubt in my mind that he would be at his desk already, working. And he was – since 5.45am this morning at the ripe old (or in his case, ‘young') age of 80 – as usual. To call him a legend in his lifetime feels like an understatement. SA makes One Show shortlistsNEW YORK: South Africa has once again made the shortlists for the 2008 One Show, One Show Design and Radio and One Show College Competition, which were announced earlier this week. The One Show awards the year's best work in advertising, design, interactive and student work from all over the globe. Tribute to John Farquhar[Chris Moerdyk] A lot of people love him. A lot of people hate him. Almost everyone is sh*t-scared of him. JWT goes for ABCJWT recently won the African Banking Corporation account in a three-way pitch against Grey Worldwide and Y&R Brands. Local ad man sits on "best of the best" jury - The Jupiter Drawing Room Graham Warsop from The Jupiter Drawing Room (SA) was invited to sit on the inaugural jury of the World Press Awards in 2007. This year he returned to Singapore to judge the awards again. Magnum Ice-Cream appoints RedCube Agency - RedCube AgencyRedCube Agency has been awarded the Magnum Ice-Cream account and will be responsible for the Eva Longoria campaign, which will run over the duration of 2008.
| Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
ACA launches new corporate identityThe Association for Communications and Advertising (ACA) unveiled a new corporate identity at this year's Advertising Performance Excellence Awards (APEX) gala event held last night, Thursday, 10 April 2008, at Emperor's Palace. The new logo, inspired by beads and beadwork, common among many African cultures, captures the essence of how barriers can be transcended through advertising and communication. Social networks – where content and brands collide[Stanley Edwards] MIPTV, CANNES, FRANCE: Day four at MIPTV was dedicated to the world of social networks and included presentations from MySpace, Bebo and YouTube. As MIPTV is primarily a content market, many delegates were looking at these platforms as a place where their content could be viewed legally and monetised, which has unfortunately not been the case. New name, new direction Equillore is the new name chosen by the Arbitration Forum (AF) to represent the dynamic direction the company is moving into. According to Freedthinkers founder Mike Freedman, who collaborated on the project, the name is made up of two parts that represent the philosophy of the company. Makeover for Pyotts [ActivRetail] Pyotts, a household name since 1885, has recently relaunched the brand in order to further cement its position as one of South Africa's leading suppliers of premium savoury biscuits. Build your personal brand, discover a new youPioneering local individual and employer branding company Leading Brands has partnered with the Tom Peters Company in the US to bring to South Africa a one-day “Brand You: Inspired Performance” workshop and experience. The workshop will be facilitated by Tom Peters Company (US) CEO and president Juli Ann Reynolds and leading South African brand authority Thebe Ikalafeng. Imagine this - Vega School The Jupiter Drawing Room (Jhb) is making the largest commitment to young creative talent that South Africa has yet seen with its sponsorship of a brand new Imagination Lab in the Johannesburg inner-city. Reliable Music Warehouse appoints The Fearless Executive to design, build brand academy - The Fearless ExecutivePeople are our greatest asset or so the story goes. In a time where the experience one receives in-store has become a key attribute in purchasing behaviour and brand loyalty, the “people” factor has become an important factor in generating revenue and protecting brand loyalty. HKLM appoints new brand thinkers - HKLMStrategic brand group, HKLM Johannesburg has appointed three new brand thinkers. CinemaNu Metro joins 3D revolution3D cinema has come to Nu Metro Montecasino in Johannesburg with the recent installation of a Barco 2k digital cinema projector by Questek Advanced Technologies. Spanish culture on filmThe eighth Spanish Film Festival takes place 11 April – 8 May 2008 at Cinema Nouveau cinemas around the country. “The Spanish film industry is forever evolving, with our filmmakers stretching the boundaries of film even further,” says Raimundo Robredo, cultural counsellor of the Spanish Embassy. From 11 – 17 April, the films will be exhibited at Cinema Nouveau in Brooklyn Mall, Pretoria, before moving on to Rosebank Mall, Johannesburg, 18 – 24 April. Then it's on to Gateway in Durban, 25 April – 1 May and lastly the V&A Waterfront in Cape Town, 2 – 8 May. CRMCRM leaves marketers in the lurch - Global VisionLauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, speaks about new CRM trends that will be a boon for marketers.
| Design | |  |
Submit your FAD The Foschini Annual Design (FAD) Awards competition is open for entry. Now in its seventh year, this competition affords aspiring fashion designers the opportunity to design reality fashion for the modern fashion-conscious South African working woman. Creative Licence Design creates identity for Cresco Marketing - Creative Licence Branding is an integral part of any company. People recognise and trust brands because of what they stand for and represent. The making of a brand begins with the formulation of a company's identity, beginning with the logo. Rex breathes new life into Dulux Duco - Rex CreativeDulux Duco presented the perfect opportunity for design specialist Rex to give an existing brand a whole new lease on life. Red Rocket flies into 2008 - Red Rocket Red Rocket has produced an incredible diversity of projects over the past six months, living up to its claim as a multi-disciplinary design firm. Advertisement: DigitalWill Web 2.0 give birth to Journalism 2.0?Reader participation, user-generated content and social networks are having an impact on journalism, and that impact is likely to grow in the future. But will Web 2.0 give birth to a new form of journalism? That question will be examined at the annual World Editors Forum (WEF), to be held in Sweden 1 – 4 June 2008. The power of open advertisingIn supporting OgilvyInteractive's competition brief as part of Content 360, OpenAd has had two of its own creatives shortlisted as finalists. Content 360, an international digital pitching competition stressing the importance of traditional media reaching audiences via the web, mobile and other networked devices, is running as part of the 45th MIPTV featuring MILIA taking place in Cannes 7 – 11 April 2008. TEC Video embraces High Definition technology - TEC Agency Sharper pictures, superior sound quality and the ability to view on ever larger screens are some of the qualities driving the growth in the worldwide High Definition (HD) market. Whether 2008 is the breakthrough year in South Africa, or whether we'll have to wait a bit longer, it seems as if HDTV is here to stay. Exposing the seven deadly sins of email marketing - QuickOnline According to quickOnline, a specialist group of digital presence consultants, it is reassuring to see an increase in the number of companies including newsletter functionality on their websites as part of their CRM programmes. Sadly however, the execution of the electronic newsletters leaves much to be desired as clients search in vain for the unsubscribe link. Earn money by recommending a RedButton hotspot - RedButtonRedButton has just launched its affiliate program whereby anyone can earn additional passive income by recommending one of RedButton's products to a venue. Direct MarketingTwo South Africans to judge Direct, Promo LionsLONDON: Draftfcb South Africa's Glynn Venter will be a member of this year's Direct Lions jury, while Joey Pastoll of Cross Colours will be on the Promo Lions panel, the organisers of the 55th Cannes Lions International Advertising Festival announced yesterday, Wednesday, 9 April 2008.
| Education and Training | |  |
Neotel Telecommunications Academy launched[Issa Sikiti da Silva] A one-year pilot skills programme in telecommunications, which was initiated in February 2007 by Neotel with the collaboration of the National Electronic Media Institute of South Africa (NEMISA), has now culminated to a full-time training academy where 27 students will be studying towards a three-year advanced diploma in telecommunications. Our services will rock you! - The Learning Theatre The Standard Bank Client Care personnel quietly entered the auditorium. Nobody was in the mood for a boring presentation on a Friday morning – management must have gone off their rockers completely! Who would have thought minutes into the so-called presentation, they would be laughing themselves silly...?!
| Eventing | |  |
ECHO wins the Emirates Airline contract - ECHO Events and Conferences An undoubted highlight for ECHO has been winning the Emirates Airline contract. The first port of call was organising a road show for 1500 people in February 2008. This prestigious event, held at the CTICC and featuring a world-class performance by Johnny Clegg, was a fitting launch pad for the Emirates Airlines direct route from Dubai to Cape Town. Insider secrets of the professional speaking circuit - Speakers IncThe annual Speakers Inc. workshop for professional and aspiring speakers will take place on Saturday morning, 10 May 2008, at Melrose Arch Hotel in Johannesburg. The weather may be cooling down, but this month it's all hot news! - Thirst Bar Services To celebrate the change of season we've got a sizzling new menu of exclusive cocktails guaranteed to spice up your events. Get ready for the tingle of ginger and warm kisses of cinnamon in our newly perfected innovations. As you've come to expect, our winter options set new benchmarks for pleasing your palate without compromising on natural health. Reach for a Dream calls on Kadoro Events & Communications - Kadoro Events & Communications Kadoro Events & Communication was recently approached by the Reach for a Dream Foundation to assist with its public relations and eventing initiatives. Coca-Cola dome says no to Ticket Connection - Coca-Cola domeThe Coca-Cola dome, venue of choice for many international artists, will no longer allow any promoter booking the venue to use the services of Ticket Connection for ticket sales of any event hosted there. The Core Group commissioned Kreate to run a national in-store campaign to win a trip for 2 to the UK - Kreate SA The Core Group, the distributors of Apple iPod, have commissioned Kreate SA to run a national campaign which will result in an ultimate all-expenses paid trip for two to the UK's top music festival, ‘T-in the Park' in Scotland.
| Exhibitions | |  |
Get hitched Vegas style at SexpoThe Sexpo has announced that couples of any persuasion or preference will now be able to tie the knot at its Cape Town exhibition at the Cape Town International Convention Centre from 8 - 11 May. The Sexpo Chapel of Love will offer daily commitment ceremonies or, for couples booking in advance, the opportunity to get hitched ‘Vegas style'. The Baby Expo Joburg - 95% sold out with over 200 brands on board! - The Baby Expo The Baby Expo Joburg, to be held from 15-18 May at the Coco-Cola Dome is already 95% sold out. With more than a month to go until doors open at the expo, The Baby Expo has signed up over 200 of the biggest and most interesting names in the pregnancy, baby and parenting markets, and the demand for stands still grows! Audi A5 for Durban Motor Show - Kagiso Exhibitions & Events The just-launched and highly rated Audi A5 coupé will be displayed at the Durban Motor Show 10 – 13 April 2008, even though Audi itself does not have a stand. The A5 will be one of the main features on the varied exhibit arranged by KwaZulu-Natal motoring journalist Jeremy Fall under the banner of his publishing company MotorTorque, which produces online magazines.
| Magazines | | | CAR - WIEL - Leisure Wheels - CARtoday.com | |  |
No more O for Thami NgubeniThami Ngubeni will be moving on after completing a year as editor of O, The Oprah Magazine at the end of June 2008, South Africa, Associated Magazines announced today, Friday 11 April. Samantha Page takes over as acting editor. Vanessa Raphaely takes AdMag Editor of the YearThis year's AdMag Awards, held yesterday, Wednesday, 9 April 2008, saw Vanessa Raphaely walk away with the prestigious Editor of the Year title for Cosmopolitan magazine. The publication also won Best International Title of the Year. ADvantage magazine's editor-in-chief John Farquhar named New Media Publishing as Publisher of the Year for its consistent excellence, while Newcomer of the Year went to Psychologies magazine. New True Love food editor appointed - woman360 True Love has announced the appointment of Tumelo Mushi as the magazine's new food editor. “It's always a pleasure to welcome a dynamic and experienced journalist to the team and we have no doubt that Tumelo will be tempting True Love readers with lots of mouth-watering recipes in the near future,” comments woman360 publisher Liezl de Swardt.
| Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
It wasn't racism that burnt Bullard's bridges[Chris Moerdyk] That so-called racist last column that David Bullard wrote a week ago was not the reason he was fired – it was just the last straw in a breakdown in the relationship between him and the Sunday Times that has been brewing for months if not years. And as always, there are two sides to this story. WAN, WEF welcome Olympic comments on human rightsThe World Association of Newspapers (WAN) and World Editors Forum (WEF) yesterday, Thursday, 10 April 2008, welcomed Olympic president Jacques Rogge's call for China to respect its Olympic promise to improve human rights. Hlahla re-elected National Press Club chairPatrick Hlahla of the Pretoria News was re-elected as chairman of the National Press Club – Pretoria at the club's executive committee meeting earlier this week. This will be Hlahla's third year as chairman of the club. SAHRC ambushed us – FBJ[Tshepiso Seopa] There appears to be a war of opinions between the South African Human Rights Commission (SAHRC) and the Forum of Black Journalists (FBJ) after the commission released its findings on the need to have an exclusive racial organisation 13 years into the new South Africa this week. Call for Vodacom Women in The Media nominationsVodacom Women in The Media Awards 2008 is once again calling for nominations. Now in its sixth year, this is the only awards event in South Africa that exclusively recognises and honours women who have made a significant impact in the media industry. Three Webby Awards for M&G Online[Simone Puterman] NEWSWATCH: The Mail & Guardian Online multi-author editorial blogging platform Thought Leader has been named an official Webby Awards honoree, alongside blogs by CNN, CBS News, The New Yorker, CNBC, The New York Times, Time and the Observer Media Group, blogs M&G Online strategist Vincent Maher. M&G Online photo portal News In Photos was named official honoree in both the Newspaper and the Best Use of Photography categories, alongside The Globe and Mail, The New York Observer, LA Times, Las Vegas Sun, Ogilvy Singapore, 360 Cities, Rolex and more. Top journalist and communications coach nominated as candidate for Woman of the Year Award 2008 - Janine Lazarus Media ConsultancyOne of South Africa's leading journalists and media and communications strategists, Janine Lazarus, has been nominated for the prestigious 2008 Shoprite Checkers/SABC2 Woman of the Year Award in the Business Entrepreneurs category. The rules of engagement - Janine Lazarus Media ConsultancyJust as an army should always be on red alert and prepared to go into battle at a moment's notice, so too should companies be geared to manage their reputation, deal with often unwelcome media interest, and mitigate the consequences of bad publicity.
| Mobile | |  |
Mobile marketing and the rules of engagement [Stanley Edwards] MIPTV, CANNES, FRANCE: Day three at MIPTV was dedicated to the world of mobile and for content producers offered the promise of a new channel for content and for advertisers a new way the reach consumers. But what are the rules of engagement for success? More business through SMS location alertsTurning a passion for windsurfing photography into a business is no easy feat. Liz Metcalfe has managed to grow Cape Sessions as a business model majoring on new technologies, adding a new SMS service to better target customers for her digital photographs. Integrated mobile-TV-PC trial gains suppportsNEW YORK: The Mobile Marketing Association is supporting ioglobal's trial of integrated mobile-TV-PC marketing measurement practices, the goal of which is to arrive at an optimal framework for assessing the role of mobile in integrated campaigns. The Three Screen Trial will be conducted in partnership with major media companies and advertisers and is intended to provide the mobile marketing industry with new mechanisms for measuring the role and effectiveness of mobile in integrated campaigns.
| Newspapers | |  |
Sunday Times fires David Bullard[Louise Marsland] Controversial columnist David Bullard has been fired by the Sunday Times. The axe finally fell on the ‘Out to Lunch' column after his latest offering published this past Sunday, 6 April 2008, was criticised for being racist. Liberian newspaper threatened with lawsuit over alleged defamationThe National Chronicle, one of Liberia's daily newspapers, is being threatened with a lawsuit by a member of President Ellen Johnson Sirleaf's inner circle. Jeremy Gordin SA Journalist of the Year[Issa Sikiti da Silva] Veteran journalist Jeremy Gordin, of the Sunday Independent, has been named South African Journalist of the Year and City Press editor-in-chief Mathatha Tsedu clinched the 2007 Lifetime Achiever Award at the seventh Mondi Shanduka Newspaper Awards last night, Thursday, 9 April 2008, while the Mail & Guardian team – made up of seven journalists – won the SA story of the year. More insights from Business DayBDFM's business daily Business Day today, Tuesday, 8 April 2008, launched a special project to provide a platform for insight into the economic powerhouse of Africa. Business Day Insights, which will be released quarterly, will explore a range of topics from finance, health, education, literacy and book publishing in South Africa to corporate social responsibility, the world of CEOs, government-private partnerships, trade and manufacturing. Zulu daily reigns in Zulu kingdomThere is no contest in KwaZulu-Natal for the top spot among daily newspapers, but lower down the list of top 10 dailies, there is some neck and neck jostling for readers. This is according to the South African Advertising Research Foundation's AMPS 2007 Release B. Isolezwe ngeSonto breaks launch records - Independent Newspapers KZN The launch issue of Isolezwe ngeSonto has set a new local publishing record with the first issue selling over 40,000 copies on March 30, 2008. Sondag 2007 B6 AMPS (First) impress - SondagAfrikaans Sunday newspaper Sondag is justifiably pleased with its first AMPS 2007 B6 information, with readership topping 215 000. Predominantly consumed in the Western Cape and Gauteng, the newspaper's statistics show an excellent split between white and coloured readers, broadly 53% and 41% respectively. Advertisement:
| Online Media | |  |
More Cars in Action online Cars in Action magazine has undergone a revamp in line with the arrival with its online edition carsinaction.co.za, which launched yesterday Tuesday, 8 April 2008. The new site carries all the title's popular highlights and much more, and is designed as to work hand-in-hand with the magazine and its long-time news partner, motoring.iafrica.com. Makeover for SA motoring siteThe relaunch of Independent Online's motoring.co.za website yesterday, Monday, 7 April 2008, not only introduces a new look but also a user-friendly classified advertising tool for commercial and private vehicle sellers and buyers. SME Web sites: Buyer beware - The FirehouseUnscrupulous web developers are taking advantage of the demand for quick, brochure-type websites by overcharging small companies. The good news, however, is that there are some great deals on the market. Alchemy launches parenting websiteSpecialist parenting publisher Alchemy Publishing, which publishes Your Pregnancy, Your Baby, Your Child and Baba & Kleuter, launched www.yourparenting.co.za last week. “Your Parenting is designed to complement the magazines in their offering to readers and advertisers,” says website editor Lee van Loggerenberg. “For instance, if there's a kids' birthday party featured in Your Child, readers can download the party invitation from our site. Or when a Your Pregnancy reader has her baby, she can use our e-cards for her birth announcement.” The site is interactive, with feature articles, blogs, columns, tools, competitions, printables and expert advice.
| Out Of Home | |  |
The Rocky Horror Show's gone outdoor! - Clear Channel The world's best-loved cult musical, Richard O'Brien's The Rocky Horror Show, has gone outdoors! Hoodzpeaks now available in paper - Right Stuff Hoodzpeaks are specially-designed patented visor attachments for peak caps, which provide extra protection from the sun by extending over the ears and sides of the face. Now Hoodzpeaks are available in plastic as well as laminated paper, giving you the option to choose what suits your needs and budget. PrintingNational launch of the Making the Difference Through Design Competition - Sappi Woolworths, together with the Western Cape Education Department, Design Indaba and Sappi, launched the “Making the Difference Through Design” educational initiative in 2006. Initially piloted at some 120 schools in the Western Cape during the 2006 school year, ‘Making the Difference Through Design' has received accolades from curriculum developers, administrators and teachers and was rolled out nationally during 2007. ProductionContent 360 competition 2008 winnersCannes, 11 April 2008 – MIPTV featuring MILIA has announced the 10 winners of the 2008 Content 360 competition which took place in Cannes, France, on April 10. The Content 360 competition rewards outstanding interactive and multi-platform content. Congratulations to Ochre Media and Okuhle Media from South Africa. Strong SA presence at the AFCI Locations Expo in LAThe National Film and Video Foundation (NFVF) and a South African delegation comprising the Department of Trade and Industry (Dti), Gauteng Film Commission and Durban Film Office and Cape Film Commission will be attending this year's AFCI Locations Expo. The AFCI Locations Expo is scheduled to take place in Los Angeles from today, Thursday 10 April 2008 until Sunday 12 April. Strong SA presence at the AFCI Locations Expo in LAThe National Film and Video Foundation (NFVF) and a South African delegation comprising the Department of Trade and Industry (Dti), Gauteng Film Commission and Durban Film Office and Cape Film Commission will be attending this year's AFCI Locations Expo. The AFCI Locations Expo is scheduled to take place in Los Angeles from Thursday 10 April 2008 until Sunday 12 April. Egg-activity - Egg Films Egg's trademark creativity has been hard at work these past few months with recent commercial offerings illustrating how their directors continue to produce fresh stuff. Bioscope shoots MTN 'Showdown' for MetropolitanRepublic - Bioscope Films Director Jerome Pikwane has just shot the latest MTN commercial for ad agency MetropolitanRepublic. MTN Clap directed by Greg Gray of Velocity is One Show finalist - Velocity Films Commercials director Greg Gray's spot for MTN titled “Clap” with agency MetropolitanRepublic is a finalist in the One Show TV category. The One Show is New York-based and awards the best work in advertising, design, interactive work from all over the globe. Masters & Savant recreates Foschini's winter Parisian backdrop - Masters & Savant In anticipation of the coming South African winter, Foschini has once again brought international fashion to our shores; and this season we will be adopting the chic Parisian mode. Raw imagery used in AIDES commercial - Sub urban A crying toddler struggles to get up to walk. Each time he gets onto his feet, he loses his balance and falls onto the stony, dry desert sand, making him cry even harder. Designed to demonstrate the severity of HIV/Aids, this commercial imagery depicts a distraught baby left alone with no one to take care of him - no one to pick him up and no one to comfort him.
| Promotions | |  |
Turn over a new leafLipton Ice Tea recently launched its own multimedia integrated “Turn Over a New Leaf” campaign aimed at helping one enjoy a year that is fresh and alive.
| Public Relations | |  |
SA's first social media press release [Melissa Attree] The decision by Standard Bank to use a social media press release (SMPR) as part of the Standard Bank Pro20 Series is a bold one. This South African communication first is part of a campaign that has seen one of our most established brands get involved in the online conversation while simultaneously freeing the brand from the shackles of tradition and conformity. Do you know who you're talking to? [Tiffany Markman] Experts estimate that up to 50% of your time at work is spent on written communication, even if that's not strictly your job. So it's absolutely vital to develop your writing skills – not only because of the time involved, but also because your success may depend on it. SABRE nomination for Cape Town PR agencyGreen Point-based public relations agency Fleishman-Hillard Cape Town is one of only three South African PR firms to be nominated for a 2008 European SABRE Award. Tropika treats fans to a tropical holiday with their favourite celebs - RedCube Agency Thanks to the media and a lovely thing called freedom of the press it has become much easier to get your regular fix of celebrity gossip. No matter whose ardent fan camp you're a part of you can find out all about their latest exploits in a matter of minutes. But, what would you do to have a real one-on-one with your favourite celebrity? Transformation from lizard to (news) monitorThe little grey lizard that was Ingeniso might have been "just another clipping service" but it has recently morphed into News Monitor, a news monitoring and analysis company. In addition to online article searches of its multi-publication South African print media database, monitoring and email alert functionality, www.newsmonitor.co.za now offers a comprehensive media trend analysis service.
| Radio | |  |
Segale Mogotsi to programme Metro FMAfter a radio career spanning over two-decades, Metro FM's Segale Mogotsi is bidding the microphone goodbye to take up the role of the station's new programme manager, with immediate effect. Wimpy sizzles on Jacaranda 94.2's Just Plain Breakfast - Jacaranda 94.2Jacaranda 94.2 and Wimpy have teamed up to create a sizzling breakfast offering, with the well-known food outlet having just become the station's Just Plain Breakfast Show headline sponsor for 2008/9. Advertisement:
| Research | |  |
IMM Postgraduate Diploma in Marketing for the serious marketer - IMM Graduate School of MarketingMarketing is about strategically creating and maintaining a competitive advantage, producing a superior performance for your customers and company. But, our hyper-competitive world needs skilled, competent marketing leaders, so knowledge, aptitude and tactical skills are essential to your success as a professional marketer. Synovate launches new system to measure barriers and the impact it has on a brand's market share - SynovateGlobal market research company Synovate has announced that it has just launched a new solution called Market Barriers. The system which can be added to clients' existing tracking programmes quantifies the degree to which brand performance is a function of factors beyond brand relationship. RetailHealthy fast food group announces massive expansion [ActivRetail] Kauai (pronounced ka-why), the healthy food and beverage company, has announced its five-year growth plan that includes opening a further 130 stores in South Africa, bringing the total number of the group's stores to 200 by 2012. SalesOUTsurance wins Isabel Jones Ukusizana Award - OUTsuranceThe first-ever winner of the “Isabel Jones Ukusizana” Award from the Ombudsman for Short-Term Insurance is… OUTsurance. SponsorshipThe Business Day Kaelo Corporate Social Responsibility Conference brings thought leaders to Africa - Kaelo Worldwide MediaKaelo Worldwide Media, owners of the successful Corporate Social Investment platform Kaelo - Stories of Hope, together with Business Day will launch a new Corporate Social Responsibility (CSR) conference in June that will bring a broad base of thought leaders to Africa and provide a platform for collaboration among CSR practitioners and business leaders. SAIL Group forms partnership with UK Premier Team Holdings - SAILPremier Team Holdings and SAIL Group Ltd have signed an innovative and exciting partnership that brings together two groups on the opposite sides of the globe which share similar interests. Kaelo – Stories of Hope CSI campaign expands into Indian market - Kaelo Worldwide MediaKaelo International has partnered with Network 18 to bring the successful local campaign on Corporate Social Investment (CSI), Kaelo – Stories of Hope, to life in India. This international expansion will be the forerunner of deals soon to be concluded for Australian, Brazilian and Nigerian markets. Sponsorship goal for AjaxMTN South Africa continues its support for football in South Africa, signing a deal to sponsor local football giants, Ajax Cape Town. Ajax is currently the team that is considered title contenders for the 2007/8 ABSA Premiership. MTN has signed an agreement which makes it the title sponsor of the Cape Town-based club. Ajax is popularly known as the 'Urban Warriors' and the deal demonstrates MTN's support for the development of football in South Africa in the build-up towards the Soccer World Cup in 2010.
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SABC political editor resigns[Tshepiso Seopa] The outspoken chairperson of the Forum of Black Journalists and SABC' political editor Abby Makoe has resigned from the public broadcaster after nine months on the job. Makoe will be leaving at the end of the April, joining Jeremy Maggs, Lebo Monnamogolo and Sumitra Nydoo who have just recently announced their resignations from the SABC to work for new media organisations. The latest and greatest in branded entertainment [Stanley Edwards] Stanley Edwards, director of Platypus Productions, is once again at MIPTV 2008 in Cannes, running 7 – 11 April 2008, and is reporting daily for Bizcommunity from the conference programme "Audiences on the Move", which has more than 40 sessions featuring over 150 entertainment innovators. This is the freshest global perspective on television programming, advertising and media, telco-media convergence, online video, mobile media and social networking. |
| | New accounts | | | Wedding Concepts and Splash PR tie the knot - more info | | Fourth year for Splash PR and Puma - more info | | Eclipse Public Relations has added Pringles to its consumer client portfolio. | | More...  Submit a New account | | |
| | People on the move | | | Pipe Trades Media Group welcomes Sean Macnamara as new managing director - more info | | New account manager at Kapela - more info | | New appointments at Ambit Recruitment - more info | | Three promotions at Ornico Media Information - more info | | Liam Cundill joins Razor Sharp Films as in-house director - more info | | Desiree Oliphant appointed portfolio sales manager of Metro FM, Johannesburg - more info | | Two new appointments at Yellowwood Future Architects - more info | | JWT Johannesburg new appointments - more info | | More...  Submit a Person | | |
| | Events to diarise | Adobe Flash Vega Brand Communications School - Johannesburg, 14 April Learn how to create interactive 2D animations, web pages, updateable info banners, multimedia slide presentations and preloaders with this one-day course. | | | Telephonic etiquette skills workshop Leap Training - Johannesburg, 15 April / Johannesburg, 13 May A highly interactive workshop designed for people involved in dealing telephonically with customers and suppliers. | | | Why sales is the best career in the world SalesGuru - Kyalami, 16 April Join us for an enlightening and entertaining two-hour sales event geared towards helping you make the most out of your career in sales. | | | Online marketing - Easy and sensible Belateral - Centurion, 16 April This online marketing workshop covers all aspects of online marketing, from the ten acquisitions methods available online to conversion and retention strategies. | | | Get writing - Get attention Skywalkers Conferencing and Training - Johannesburg, 16 April Experienced journalist and PR writer gives away trade communication secrets, covering guidelines and common mistakes for clear communication etc. | | | Technology stress in a wireless world BulkSMS.com - Cape Town, 17 April / Johannesburg, 15 May / Durban, 28 May These seminars are aimed at giving you practical instructions on how to incorporate the low-information diet into your office or work-related routines. | | | Scriptwriting workshop The Writing Studio - Johannesburg, 18 April Aspirant scriptwriters who would like to develop their craft and write for a visual medium are invited to develop the "write" attitude with the weekend workshop for scriptwriters, hosted by Screen Africa. | | | Intro to TV presenting Z-Rose Productions - Cape Town, 19 April Attend this workshop and learn what production companies want in a presenter and how to prepare for that all important audition. | | | TV presenting and commercials training Captivate Media Training - Cape Town, 19 April The TV presenting and commercials training course covers the entertainment and media industry in South Africa, the presenter, your vision etc. | | | IABC Pretoria’s April BUZZ IABC - 241 End Street, Clubview, Centurion, 23 April Mike Stopforth will demystify the trends and technologies of the web today and more specifically, what they mean for your organisation and the conversations you'd like to have with your audiences. | | |
| | Upcoming events | Community relations and development communication ProVox Centre for PR and Communication - Randburg, 14 April Radio management skills programme Institute for the Advancement of Journalism - Johannesburg, 14 April Digital printer operator course Visual Skills School - Pretoria North, 14 April Photography course Visual Skills School - Pretoria North, 14 April Everything starts with the customer Front Foot - Johannesburg, 14 April Adobe InDesign, Illustrator and PhotoShop training thecreativetrain - Cape Town, 14 April Projective techniques and innovation games Jean Green CC (MARFA) - Cape Town, 14 April JavaScript course Working Webs - Johanesburg, 14 April Scriptwriting course SA Writers' College - Countrywide, 14 April Get the best out of PowerPoint Front Foot - Johannesburg, 14 April | More...  Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| Senior Strategic Planner - Johannesburg North Y&R is currently searching for a senior strategic planner. Any keen candidates should not hesitate to apply. read more
| FMCG Marketing Manager - Johannesburg Become one of the team leaders and part of one of the most recognised brands in the OTC category. Help develop, manage and sustain a profitable product and brand portfolio. read more
| FMCG Channel Manager - Johannesburg Fill the key role of category marketing in a team responsible for one of the most recognised and exciting brands in South Africa. read more
| FMCG New Product Development Manager - Johannesburg Fill this key role in a team, managing one of the most recognised and exciting brands in South Africa. Ensure cost effective product development according to the NPD. read more
| FMCG Senior Brand Manager - Johannesburg Become an integral team member of one of the most recognised brands in South Africa. Help develop, manage and sustain a profitable product and brand portfolio. read more
| FMCG Brand Managers - Johannesburg Two opportunities exist to become integral team members of the most recognised brands in the OTC category. Help develop, manage and sustain a profitable product and brand portfolio. read more
| Project Manager - Johannesburg - Cresta Responsible for the project management of projects, from taking the brief from the research unit through to checking and delivering clean data tables to the researchers. Logistics, quality control. read more
| Research Executive - Johannesburg - Cresta Must be highly numerate, have sound marketing knowledge and have a thorough understanding of market research. Responsibilities include project design, writing proposals, designing questionnaires, conduct analysis and compile presentations. read more
| Marketing Research Internships 2008 - Johannesburg - Cresta Opportunities for BCom marketing graduates focusing on research into financial services. Could lead to permanent position within SA's leading marketing research company. Numeracy and written skills will be tested. read more
| Panel Support Manager - Johannesburg - Cresta Responsible for the implementation and management of the DStv-i panel. Proven people and process management experience. Very organised and systems-orientated. Able to multi-task and confident interpersonal skills. read more
| Panel Administrator - Johannesburg - Cresta Responsible for administration of the DStv-i panel. Highly detail-orientated and outstanding organisational abilities. Exceptional communication/telephone skills. Must be technically literate, able to multi-task and meet deadlines. read more
| Website Designer - Johannesburg Dynamic Johannesburg-based company looking for a creative and talented web designer with a minimum of two years of web design experience. You will be working within a creative development team. read more
| Market Research Manager - Johannesburg Join one of the top, multinational FMCG companies in this exciting role. Be a key role-player in providing the marketing team with leading-edge consumer insights etc. read more
| Community Support Specialist - Cape Town Help support a growing community of users building websites with SynthaSite, a start-up in Cape Town, Gardens. read more
| Creative Web and Interactive Designers/Developers - Randburg Are you at the top of your game or are on your way there? SilverstoneCIS is expanding its team in terms of creative web, mobile, and interactive/Flash designers and developers. read more
| Freelance and Permanent Media Sales Consultants - Randburg The mobile advertising space in SA is predicted to be worth R1.5 billion by 2011 and this space is currently untapped. Do you want a slice of this action? read more
| Student Marketing Navigator - Bordeaux Vega The Brand Communications School is looking for a student marketing navigator to join our ranks. You will be responsible for student marketing in schools and universities for Gauteng. read more
| Senior PR Account Manager - Cape Town Work with amazing global/national brands, join a highly professional team winning brands. Five years minimum agency experience, business and consumer writing skills, and established media contacts. Experienced professionals only. read more
| Agency Sales Executive - Cape Town To develop relationships and promote profitable business whilst projecting a positive image of Heart 104.9FM. The efficient and effective engagement of the client base and achievement of sales targets. read more
| Freelance Art Buyer - Johannesburg North To provide a service to the creative department through understanding their needs and requirements, and developing and implementing, buying and sourcing systems to further enhance their efficiency. read more
| Account Manager - Cape Town Media24 currently offers this career challenge in their family magazine division to an appropriately qualified and experienced person with an understanding of the advertising industry. read more
| Field Supervisor - Mhlanga Markinor is looking for the services of a field supervisor with a minimum of two year's experience in a research house. Market-related salary and benefits are offered. read more
| News Reporter/Anchor - Cape Town To write accurate reports on any issue that falls within the public interest and to deliver it professionally on air. Responsible for the research, compilation, coverage and presentation of Heart 104.9FM. read more
| Field Manager - Germiston/Alberton - Germiston/Alberton Assist RFM with recruitment of field workers, brief and place questionnaires into field. Good communication, motivational, negotiation and interpersonal skills. Must be prepared to set up a home-based office. read more
| Client Executive - Infosys - Johannesburg - Cresta Provide ongoing support to clients in their use of the InfoSys audience analysis system. Telmar and training experience advantageous. Excellent communication and telephone skills. Must be systems and detail-orientated. read more
| Sampling Assistant - Randburg Markinor is looking for the services of a sampling assistant with a minimum of two year's experience in a research house. Market-related salary and benefits are offered. read more
| Regional Field Manager - Johannesburg - Cresta Develop field managers and field workers to ensure the quality and deadline targets for the region are met. Proven senior management experience, deadline and quality driven and distant people management. read more
| News Editor - Sandton South Africa’s leading celebrity news magazine, heat, is looking for a savvy journalist ready to take on the challenging role of news editor! read more
| Junior DTP Operator - Johannesburg Dynamic agency on the prowl for a DTP operator to direct and produce technically perfect, comprehensive and accurate repro-ready material. read more
| Sales Executive - Bryanston If you were arrested for being a salesman, would there be enough evidence to convict you? If so, Bryanston-based telecommunications giant is looking for you. Serious candidates only. read more
| Creative Director - Johannesburg If your boss bursts out crying when you resign and wants to keep your Loeries and D&AD pencil in reception, you may be the right person for the job. read more
| Business Development Director - Johannesburg As part of our expansion we are seeking a business developer to join our family. Passion, people, new paradigms, hard work and creativity required. read more
| Administrative Assistant - Publishing Company - Johannesburg A publishing company based in Randburg requires an administrative assistant, preferably bilingual, to the publishers. read more
| PHP Web Developer - Bryanston Rapid Info requires an experienced PHP developer to develop, support, monitor and enhance web pages and online applications.
The position involves system design and writing code. read more
| Brand Custodian - Cape Town Market-leading corporate requires experienced candidate to take ownership of the design, co-ordination and administration of below-the-line trade marketing initiatives for core and peripheral business units. read more
| Web Project Manager - Johannesburg - Rivonia Krazyboyz seeks project manager to manage Johannesburg clients. Must have excellent understanding of, and previous experience within, the web and new media industry. read more
| Medium-weight Designer - Ad Agency - Lonehill Medium-weight designer required for small agency. read more
| Client Service Executive - Lonehill Small agency that specialises in direct marketing is looking for a medium-weight account executive. read more
| Graphic Designer - Magazine - Cape Town We have a great position for a middle-weight graphic designer with classic magazine publishing experience. R8 000–R12 000. Minimum three years experience designing. read more
| Senior Web Designer - Cape Town Great opportunity for a web designer with outstanding interface design skills coupled with solid HTML, CSS and Flash knowledge. R9 000–R15 000. read more
| Creative Team - Senior - Moscow - Russia Opportunity to work for one of Russia’s top three advertising agencies on two global brands. Looking for a senior copywriter and an art director, preferably working currently as a team. read more
| Graphic Designer - Fourways - Johannesburg Junior-mid graphic designer required for busy experiential marketing, activation and sponsorship agency. An opportunity to exhibit and develop your creativity, enthusiasm, energy and abilities. read more
| Online Marketing Account Manager - Cape Town bluesouth is currently looking to expand its account management team. If you have experience in online, please contact us. read more
| Marketing Manager - Cape Town An experienced marketing professional with an understanding of online marketing, from a marketing and commercial perspective. You will market solutions that speak directly to marketers and publishers needs. read more
| Station Manager - Rustenburg Station manager with a go-getter attitude for new commercial radio station in North West. R350+ attractive performance incentives. Email CV before 19 April. read more
| Web Designer - Cape Town Are you a super hot digital designer? We are looking for someone really talented, who wants to work in a dynamic team, creating awesome digital design. read more
| Account Director – Healthcare - Auckland, New Zealand We are looking for an experienced account director with solid healthcare (pharmaceutical) experience. read more
| Field Marketing Executive - Johannesburg Challenging senior management position for marketing/communications - telecommunications and financial services industries. Check out and apply. read more
| Project Manager - Cape Town Great opportunity exists within international publishing house for a project manager with two years editorial or publishing project management exprience in the book industry. read more
| Sponsorship and Promotions Executive - Radio - Sandton As a sponsorship and promotions executive, you will be responsible for initiating, driving and managing projects internally with radio stations as well as externally with advertising agencies and clients. read more
| Account Manager - Cape Town Integrated communications agency ChatRoom is looking for a PR account manager. Join our diverse team of eight people and drive PR and brand management projects for top SA and international brands. read more
| Account Manager - Johannesburg Tech PR agency looking for account manager, five years experience to manage clients, provide strategic input and have strong media relationships within the tech trade and business media. read more
| Financial Manager - Johannesburg We're looking for an enthusiastic and responsible financial manager to work in a busy, productive advertising environment. You will be responsible for the financial wellness of the company, and be required to give detailed reports to the managing director. read more
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| | Noticeboards | | Sho-Sho-Lo-Za Marketing is on the move [Premises] From May 1, 2008 Sho-Sho-Lo-Za Marketing will be situated at new premises. | | More...  Submit a Noticeboard | | |
| | Quotes | | | "Few speeches which have produced an electrical effect on an audience can bear the colourless photography of a printed record." - Archibald Philip Primrose | | "I have no special talents. I am only passionately curious." - Albert Einstein | | "Drama is life with the dull bits cut out." - Alfred Hitchcock | | "Writing became such a process of discovery that I couldn't wait to get to work in the morning: I wanted to know what I was going to say." - Sharon O'Brien | | "No one means all he says, and yet very few say all they mean, for words are slippery and thought is viscous." - Henry Brooks Adams | | More...  Submit a Quote | | | Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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The following companies have opened press offices on Bizcommunity.com!
 In 1995 three friends, Joanina Pastoll, Janine Rech and Adele Wapnick, broke away from an established advertising and design agency to start something they believed would be more agile, flexible and creative than what clients were used to. They called their agency Cross Colours. Click here to visit Cross Colours' press office.
 ECHO (Events and Conferences by Hurst | O'Molony) is one of South Africa's leading & most reputable event and conference companies. Our objective is to create fresh & dynamic concepts for the corporate and incentive market. Click here to visit ECHO Events and Conferences' press office.
 Brands are about people. They inspire, motivate, shape and help us to give meaning to our daily lives. We are the brands we buy. Click here to visit Salient Advertising's press office.
 CORE - DESIGN ESSENCE is a multi-disciplinary design company and we specialize in Experience Design. We work hard to understand the unique qualities and values of your brand and translate that into a rich emotional expression of images, words, sound and functionality. Click here to visit Design Core's press office.
 “You see things and ask, 'Why?'. I dream things that never were and ask, 'Why not?'. – George B. Shaw. Amara: Event Strategy, Management & Production, AV Production & Multimedia, 3D Design & Animation, Graphic Design, Scriptwriting & Corporate Theatre, Experiential Marketing & Brand Activation – Never a Dull Moment! Click here to visit Don't forget George's press office.
 Return on Investment Media is an e-commerce specialist agency that focuses on online customer acquisition. We are the market leaders in Search Engine Optimisation (SEO), Pay Per Click (PPC) advertising as well as custom business development solutions. R.O.I. Media achieves exceptional results by developing and managing all the critical elements of online business under one roof. Click here to visit ROI Media's press office.
 Stellenbosch Academy Design and Photography.If you think Stellenbosch is too far, then re-think the journey you want to take. For something unique and out-of-the-ordinary…take the road less travelled. The Stellenbosch Academy of Design & Photography offers a Bachelor of Arts Degree in Applied Design specialising in Graphic Design or Photography, boasts a newly launched Commercial Certificate in Photography and a selection of creative Short Courses and Industry Workshops. Click here to visit Stellenbosch Academy Design and Photography's press office.
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