Mike Broom | Bizcommunity

Mike Broom | Bizcommunity

News

Marketing

Demographic classification in marketing research

mike broom 10 Nov 2021

Advertising

Advertising can be poisonous but it should never damage a brand

mike broom 10 Sep 2020

Research

Death of the dinosaurs... in the research world

mike broom 4 Aug 2020

Image source: .

Marketing

Marketing in the Covid-19 age

mike broom 19 Mar 2020

10 questions to ask the marketing director

Marketing

10 questions to ask the marketing director

mike broom 3 Dec 2019

Paying tribute to Erik du Plessis

Research

Paying tribute to Erik du Plessis

Issued by Kantar 29 Jan 2019

Marketing research - Fact or fiction?

Research

Marketing research - Fact or fiction?

mike broom 7 Jan 2019

What's the use of marketing research? A cynic's answer: Ask Absa!

Research

What's the use of marketing research? A cynic's answer: Ask Absa!

mike broom 13 Jul 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Research

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Image credit: WildVeganGarden via .

Marketing

Influence marketing - tapping into the herd instinct

mike broom 5 Apr 2018

Cienpies Design © –

Research

Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Luca Bertolli ©

Research

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Research

Fake news, fake research!

mike broom 21 Jul 2017

How it all fits together - what comes out of Ad-Audit

Research

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Research

Measuring the consumers of advertising

mike broom 7 Jul 2017

Petro Kuprynenko © –

Research

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –

Research

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Quotas and random sampling within quotas - the PSA experience

Research

Quotas and random sampling within quotas - the PSA experience

mike broom 10 Aug 2016

Five ways POPI will change marketing research as we know it

Research

Five ways POPI will change marketing research as we know it

mike broom 3 Aug 2016

Can you buy shares in a stokvel?

Research

Can you buy shares in a stokvel?

mike broom 7 Jul 2016

Where is marketing research going?

Research

Where is marketing research going?

mike broom 3 May 2016

All set for PAMRO All Africa Media Research Conference

Media

All set for PAMRO All Africa Media Research Conference

27 Jul 2012

SAARF PAMRO Conference for Africa Diplomat

Research

SAARF PAMRO Conference for Africa Diplomat

15 Jun 2012