Lena Roland | Bizcommunity

Lena Roland | Bizcommunity

News

Cautious optimism is returning to agency-side strategy as practitioners deliver bigger outcomes for CMOs, says Warc’s The Future of Strategy 2026 (image supplied)

Marketing

Cautious optimism returns as agency-side strategy delivers bigger outcomes for CMOs

2 Nov 2026

Warc’s The Future of Strategy 2026, shows a cautious optimism returns to agency-side strategy as influence with clients grows (Image supplied)

Marketing & Media

AI adoption moves strategy into the spotlight for human insight

6 Oct 2026

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

6 Oct 2025

Marketing

Warc 2024 Report: 3 key strategies marketing leaders need to know in 2024

1 Oct 2024

Advertising

Report: Strategists aim high as clients embrace caution

3 Oct 2023

Warc releases IPA Effectiveness Awards insight report

Branding

Warc releases IPA Effectiveness Awards insight report

24 Jan 2023

Image supplied.

Marketing

Maintaining investment in brand is key for marketers

28 Sep 2022

Advertising

Warc releases Covid-19 recession marketing guide for advertisers, agencies

12 May 2020