Lara Magnus is one of the founding members of Orange Ink. Having understood the need to establish a communications company that can demonstrate how companies engage in meaningful conversations with their public(s), she opened Orange Ink, together with Meggan Liebenberg, in June 2003. With her focus on client services, Lara ensures that the team at Orange Ink remains focused on client retention and satisfaction. Lara also takes responsibility for overall support of the company's key business opportunities.