 The copywriting mistakes most clients makeIf you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting... Chemory Gunko 9 Jul 2014  Four things you need to know about brand guidelinesOnce again I'm back to debunk a few myths about brand guidelines... and here's what you need to know... Chemory Gunko 3 Jul 2014  What does a good boss look like?We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time. Chemory Gunko 11 Apr 2014  The modern marketing conundrumYou'd think with the explosion of digital media over the past few years that it would be easier than ever before to reach people with marketing, news and information that is relevant to their businesses and lives. Chemory Gunko 4 Apr 2014 So you've started your own business... and it's damn scaryStarting any new venture, whether it's personal or business related, is scary. Chemory Gunko 3 Apr 2014 Brand building for the internetIn a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything. Chemory Gunko 7 Oct 2013 What your website should do for youWebsites are one of those funny pieces of marketing collateral - most businesses understand they need one, yet for many it's still seen as a grudge purchase. Chemory Gunko 19 Sep 2013 Rules 34, 35 and digital marketingFor the non-techs and occasional web users out there, you've probably never heard of the Rules of the Internet. Chemory Gunko 5 Aug 2013 Copywriting, the internet & infotainmentTake a long, hard look at your company's copywriting - is it simple enough for anyone to understand and is it entertaining enough to keep you reading all the way through? Chemory Gunko 19 Jul 2013 Five reasons you should open your own businessWhen I first announced just over a year ago that I was starting my own business, I had to face all the naysayers and haters; it seems like everyone has a reason for you to not start your own business. Chemory Gunko 5 Jul 2013 The many problems with working on riskI'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk. Chemory Gunko 14 Jun 2013 Think twice before cutting your marketing budgetWith another looming economic dip, and a further increase in energy and fuel prices, no doubt many companies are already looking around at what they can cut to further reduce overheads and expenses. Chemory Gunko 6 Jun 2013 DIY marketing dos and don'tsLately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for. Chemory Gunko 21 May 2013 The anatomy of a logoBefore you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice. Chemory Gunko 6 May 2013 The thing about brand guidelinesWith our highly competitive marketing landscape, and the ease with which anyone with a PC can create marketing collateral, it has become more important than ever before that your company has a strong brand identity. Chemory Gunko 17 Apr 2013 Dear Job SeekerWith our staggering unemployment rates and high competition for every advertised post, you'd think job seekers would put more effort into how they present themselves. Chemory Gunko 2 Apr 2013  What should a content-managed website cost?The R40-million Free State CMS website debacle raises an interesting question - what should you expect to pay for a content managed website and where is your money actually going? Chemory Gunko 20 Mar 2013 How to make it as an entrepreneurBeing an entrepreneur is scary, there's no doubt about it. There's more responsibility than you ever imagined possible, you're going to be doing all the grunt work PLUS everything else that needs to be done.. Chemory Gunko 6 Mar 2013 What to do in the wake of a damaged brandIf nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be. Chemory Gunko 21 Feb 2013 Does your digital marketing collateral pass the mobile test?If you have anything to do with digital marketing, you'll know the powerful impact mobile devices have had on the media. Chemory Gunko 8 Feb 2013 |
