Every year, Public Relations practitioners around the world dedicate 16 July to World PR Day

#WPRD2025 | Bizcommunity salutes the PR industry
Every year, Public Relations (PR) practitioners around the world dedicate 16 July to World PR Day, “recognising and celebrating the PR and communications industry as well as building a unified global agenda towards making the world understand and utilise PR better”.

World PR Day has become a landmark occasion in the industry calendar, with participation reaching over 18,000 professionals, 157 agencies, and 25 associations in 2024 alone.

This year, Bizcommunity participated in this day by dedicating the day and the month of July to all the PR practitioners in the country.

PR professionals, companies and associations took up the theme of World PR Day 2025, Building Bridges & Navigating Polarisation in the thought-leadership and profile pieces they submitted.

Since 2001, Bizcommunity has been ‘building bridges’ and relationships between media, business and PR industry professionals, and it is proud to share this day and month with the PR industry.

Thank you to all our PR professionals. We salute you!

A huge thank you to PR agency, Hook, Line & Sinker, for sponsoring this great feature and newsletter.

READ ALL #WPRD2025>>
MARKETING & MEDIA
PR in a polarised world

DANETTE BREITENBACH

Adam Hunter, managing director of Hook, Line & Sinker, says we need to recognise the vital role PR plays in building trust and influence on WPRD2025...
Your voice matters

BRIDGET VON HOLDT

Inzalo Consulting's Brigdet von Holdt asks what World PR Day means in today’s context, especially for those of us operating in Africa...read
PR helps brands earn a place in culture

EVAN-LEE COURIE

Davin Phillips, executive partner at CSA.Global, believes that PR is about bridging the gap between people, ideas, and possibilities...read
PR and its vital role in Africa

ROBIN FREDERICKS

Ogilvy PR & Influence MD Samantha Presbury explores how PR professionals shape business, governance, and society across Africa...read
PR is about bringing a brand's story to life

EVAN-LEE COURIE

Build and maintain a strong relationship with media

EVAN-LEE COURIE

PR builds narratives, weaves stories and amplifies diverse voices

ISSUED BY ONPOINT PR

PR the thread that weaves connection across the fabric of society

KISHA READER-BAIN

PR is about creating authentic narratives

EVAN-LEE COURIE

PR is the dark arts of integrated marketing communications

ISSUED BY RETROVIRAL

Bridging divides through powerful storytelling

KHAYA BUTHELEZI

PR is a rewarding space to be in

EVAN-LEE COURIE

PR is shaping society, it’s about time

SAM GQOMO

PR is all about people

EVAN-LEE COURIE

5 things that made me better in PR

PABALLO MOKALE

Modern PR in an AI-powered world

LEBOGANG MASHANGOANE

PR and Comms, the 'truth' advocates

NICOLE CAPPER, ISSUED BY MANGO-OMC

PR is the voice that shapes the scene

ISSUED BY HOOK, LINE & SINKER

PR is built on trust and consistency

EVAN-LEE COURIE

The importance of PR in shaping societal narratives

ISSUED BY BULLION PR & COMMUNICATION

The appeal of legacy media

CIARAN R. MAIDWELL

Diverse pathways to PR

RONELL  SWARTBOOI

A tribute to those who saw humans

PAUL REYNELL

PR promotes and protects brands and reputation

DANETTE BREITENBACH

PR as bridge‑building infrastructure in a fragmented world

LEBO MADIBA

4 smart steps for PR graduates

CAROLINE SMITH

Great PR isn’t spin, it’s honest work

DANETTE BREITENBACH

Bridging gaps and building narratives that matter
Uncovering truths that unlock progress, understanding and impact

ISSUED BY WE COMMUNICATIONS

Stereotyping African narratives

MARILIZE JACOBS

In a polarised world, PR is building trust

RONELLE BESTER

Earned media as a critical driver of digital visibility

JOE HAMMAN

Building bridges in a world that needs it more than ever
The need to professionalise PR

BRADLY HOWLAND

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