The One Club of Creativity Content Feature

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

With Easter approaching, Tourism Minister Patricia de Lille is encouraging local and international travellers to explore South Africa’s scenic landscapes and diverse cultural experiences. Launching the South Africa Awaits – Come Find Your Joy! campaign at the Atlantis Dunes, she highlighted the appeal of small towns offering affordable, off-the-beaten-path adventures.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Telkom, in collaboration with South Africa Wine and industry experts, has introduced the Smart Agritech initiative to transform agriculture, with a key focus on the wine sector. The project aims to enhance sustainability, efficiency, and resilience through advanced technology.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

The Argus Fertilizer Africa Conference, hosted by Omnia Holdings, took place from 10 to 12 February 2025 at the Westin Cape Town Hotel. The event brought together key industry stakeholders to discuss topics impacting Africa’s agricultural industry, food security, trade disruptions, and the evolving role of fertilisers in climate change.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

Amazon South Africa has opened the Seller Success Centre at its Cape Town head office, aiming to empower local businesses to enter and thrive in e-commerce.

On 16 December, the Old Biscuit Mill hosted the vibrant ComUnity event, celebrating South African fashion, music, and culture with sponsorship from Jack & Coke. Attendees enjoyed the iconic Jack & Coke Ready-to-Drink (RTD) can, embodying the brand's ethos of bringing people together.

The Mother City Queer Project (MCQP) celebrated its 30th anniversary on 14 December 2024 at Gardens Commercial High School in Cape Town with a dazzling ‘Mother of Pearl’ theme. The venue transformed into an otherworldly escape, featuring four vibrant dancefloors: Purgatory, The Devine, The Depth, and The Pulse.

On Saturday, 4 January 2025, the Hollywoodbets Kenilworth Racecourse hosted the 164th L’Ormarins King’s Plate, a prominent event in South African horse racing.

The V&A Waterfront hosted a spectacular New Year's Eve celebration, solidifying its status as Cape Town's premier party spot. Thousands of locals and visitors gathered across the precinct for an evening brimming with live music, festive spirit, and world-class entertainment.

Crocs celebrated Sandals Day on 12 December 2024 with an event at Cabo Beach Club, showcasing their sandals collection to influencers and media. The event featured summer-inspired activities, including personalisation stations for Jibbitz charms and bespoke embroidery for beach towels.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.