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#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

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Digital advertising group Aleph launches payment unit

18 Aug 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Source: © Cup of Couple WPP has acquired Fenom Digital to join WPP’s global commerce capability within Wunderman Thompson

WPP increases global commerce capability through Fenom Digital acquisition

6 Jan 2023

#EcomAfrica: Understand customers as people, not numbers - Alex Genov of Zappos

#EcomAfrica: Understand customers as people, not numbers - Alex Genov of Zappos

Lauren Hartzenberg 3 May 2022

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The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Customer experience will help retailers overcome the financial hit from coronavirus

Customer experience will help retailers overcome the financial hit from coronavirus

Frederic Dimanche 6 Jul 2020

Connecting with customers on the ground is not dead

Connecting with customers on the ground is not dead

27 Jan 2020

Continuous adaptation: Staying ahead of customer needs

Continuous adaptation: Staying ahead of customer needs

Melissa Campbell 8 Nov 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019