There could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground...
27 Jan 2020
As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...
Melissa Campbell 8 Nov 2019
Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...
28 Aug 2019
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
25 Jun 2019
The rising popularity of live trivia games in the mobile market supports the assertion that live interactive video content might be the future of advertisement and marketing...
E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...
Lauren Hartzenberg 12 Mar 2018
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...
6 Dec 2017
A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...
12 Oct 2017
If you're at the point where you'd like to take your business to the next level, consider leading your customers through the sales pipeline with social customer relationship management (CRM) software.
James White 19 Jun 2015
CHICAGO, US: Last March, Bloomberg reported the number of jobs reached a record pre-recession peak at 116.1 million, even surpassing the US Labour Department's projections.
Alex Hillsberg 10 Sep 2014
INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.
10 Jun 2014