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SOUTH AFRICA

Connecting with customers on the ground is not dead

There could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground...

27 Jan 2020

SOUTH AFRICA

Continuous adaptation: Staying ahead of customer needs

As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...

By Melissa Campbell 8 Nov 2019

GLOBAL

Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

GLOBAL

New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

UNITED STATES

Live trivia could be a powerful tool for building customer engagement

The rising popularity of live trivia games in the mobile market supports the assertion that live interactive video content might be the future of advertisement and marketing...

By Boris Dzhingarov, Issued by Monetary Library 27 Aug 2018

SOUTH AFRICA

What's in a (cross)word?

Newspaper readers don't like change. Especially if that change means the loss of their beloved crossword...

By Werner Theron 22 Aug 2018

SOUTH AFRICA

#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

GLOBAL

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

SOUTH AFRICA

New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

UNITED STATES

Report reveals customer aftermarket is afterthought for manufacturers

A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...

12 Oct 2017

UNITED STATES

CRM could stand for - Come on Retain Me

This should be the new acronym for CRM. Hardly any company that I am involved with as a consumer/customer actually uses their CRM...

By Monika D'Agostino 30 Sep 2015

UNITED STATES

Four ways that social CRM can boost your bottom line

If you're at the point where you'd like to take your business to the next level, consider leading your customers through the sales pipeline with social customer relationship management (CRM) software.

By James White 19 Jun 2015

UNITED STATES

Best customer service: The world's top 10 countries

CHICAGO, US: Last March, Bloomberg reported the number of jobs reached a record pre-recession peak at 116.1 million, even surpassing the US Labour Department's projections.

By Alex Hillsberg 10 Sep 2014

UNITED STATES

Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014

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