GLOBAL
A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...
GLOBAL
Retail was in trouble long before Covid-19 hit. The past five years saw daily reports of store closures and retailer bankruptcies. The growth of online commerce eroded many retailers' top-line revenues...
Frederic Dimanche 6 Jul 2020
SOUTH AFRICA
There could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground...
SOUTH AFRICA
As customers' needs evolve, retailers must adapt to meet those needs, or better yet, stay ahead of them. Retailers must rethink the traditional test and learn cycles...
Melissa Campbell 8 Nov 2019
GLOBAL
Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...
GLOBAL
According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...
UNITED STATES
The rising popularity of live trivia games in the mobile market supports the assertion that live interactive video content might be the future of advertisement and marketing...
Boris Dzhingarov, Monetary Library 27 Aug 2018
SOUTH AFRICA
Newspaper readers don't like change. Especially if that change means the loss of their beloved crossword...
Werner Theron 22 Aug 2018
SOUTH AFRICA
E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...
Lauren Hartzenberg 12 Mar 2018
GLOBAL
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
SOUTH AFRICA
Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...
UNITED STATES
A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...
UNITED STATES
This should be the new acronym for CRM. Hardly any company that I am involved with as a consumer/customer actually uses their CRM...
Monika D'Agostino 30 Sep 2015
UNITED STATES
If you're at the point where you'd like to take your business to the next level, consider leading your customers through the sales pipeline with social customer relationship management (CRM) software.
James White 19 Jun 2015
