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Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient

World first LGBTQ+ representation in advertising Index launched

4 Jul 2023

Source: © Tim Douglas A consumer study by Engagement Labs shows net sentiment of consumer conversations continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home

Study shows online and offline conversations have different outcomes for brands

20 Mar 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

Source: © Pixabay The latest research from the CMO Council finds that 83% of marketers say optimising media and audience for in-flight campaigns is either extremely (40%) or very (43%) important

2 out of 3 marketers lack confidence in media marketing and advertising strategy

11 Jan 2023

Source: © August de Richelieu Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens

Nielsen One Ads launches in US

5 Jan 2023

Source: © SEJ High-quality thought leadership is more important for B2B marketers during an economic downturn

Thought leadership key for B2B in economic downturn

8 Dec 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022