Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

[Danette Breitenbach] Super Bowl 2025's adverts were as lacklustre as the game, with an overflow of celebrities and very little risk-taking...

Updated: TikTok is now available again in the US

[Danette Breitenbach] TikTok is being restored to US users, after the platform went dark late on Saturday night, 18 January...

Meta's Zuckerberg's shift on fact-checking: A "sprint" to appease a new president?

[Danette Breitenbach] Meta's platforms Facebook and Instagram, will no longer implement a fact-checking policy, instead relying on community notes...

Implications of the banning of TikTok in the US

[Danette Breitenbach] Tomorrow, Friday, 10 January, representatives of TikTok's parent company, ByteDance will plead to the US Supreme Court to halt the decision of a looming ban later this month...

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

[Danette Breitenbach] TikTok’s North American general manager, Sameer Singh resignation has raised concerns about TikTok's US advertising operations...

7 strategies to grow your business using YouTube

[Ron Stefanski] YouTube is a great platform to share your expertise in a wide range of topics. Since the creation of this video sharing platform, it has grown to become the second biggest search engine in the world, surpassed only by Google, its owner...

Beyond the hype: How brands can take concrete steps to support the Black community

[Ali Diallo] Ali Diallo, founder at United Global Alliance (or United), an American impact group and technology venture studio comments on the civil unrest in the US and lists concrete steps how American brands can show support to the Black community...

Is grassroots marketing still effective?

[Ron Stefanski] Ron Stefanski, internet entrepreneur and marketing professor at National Louis University, unpacks what grassroots marketing is and how this powerful marketing tool is still effective for helping companies find new customers for their products and services...

7 tips to help you understand the creative class

[Rana Florida] Though the members of the creative class do not share one singular identity, they share a number of attributes - perhaps most importantly an ethos that is tolerant and open-minded, and places a high value on individuality, authenticity, merit, and originality...

YouTube's influencer marketing phenomenon (Infographic)

[Matt Zajechowsk] In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...