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SOUTH AFRICA

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of self

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

By Ann Nurock 13 May 2019

SOUTH AFRICA

#OneShow2019: Put people at the centre, appreciate creativity and innovate
#OneShow2019: Put people at the centre, appreciate creativity and innovate

Ann Nurock interviews Marcel Marcondes, CMO of Anheuser-Busch InBev US after his talk at the One Club Creative Summit in New York to find out more about the pillars making Anheuser-Busch relevant in 2019...

By Ann Nurock 10 May 2019

SOUTH AFRICA

#AdForumSummit2019: Key learnings
#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experienced how they are shaping the future...

By Johanna McDowell 17 Apr 2019

SOUTH AFRICA

Screengrab from .
The lessons SA should take from 2019's Super Bowl ads

Arguably advertising's biggest moment, the Super Bowl acts as an inspiration to agencies and brands globally and has the potential to set trends. And with all the hype around the declining TV audiences, it's a testament to its power...

By Andrew MacKenzie 7 Feb 2019

SOUTH AFRICA

Why the wall?
Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 16 Jan 2019

SOUTH AFRICA

#Newsmaker: Clive McMurray recognised for outstanding event management
#Newsmaker: Clive McMurray recognised for outstanding event management

Earlier this month, FCB Durban MD Clive McMurray was awarded the Outstanding Event Management Award at the GLS Excellence Awards in Chicago, where he was recognised for his exceptional organisation of the annual Global Leadership Summit at Kloof Harvest Church...

By Jessica Tennant 22 Aug 2018

SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

GLOBAL

All images ©
A priest and a psychic walk into a New York bar...

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

By Damon Stapleton 9 May 2018

SOUTH AFRICA

Beth Wade, VML Global CMO.
Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

GLOBAL

Image credit: Kaboompics // Karolina via .
Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

GLOBAL

Screengrab from the video.
How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...

By Damon Stapleton 13 Sep 2017

GLOBAL

Campaign for Millennials with political branding
Campaign for Millennials with political branding

Advertisers can and need to tap into insights about the Millennial generation to earn respect from consumers...

By Bryen Farrell Pittner 7 Aug 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Haviland and Van der Nest.
#OneShow2017: Dream come true for SA's Young Ones Portfolio winners

It was a really exciting night for South Africa at The One Show Young Ones Awards, where for the first time ever, South Africa took home three awards...

By Ann Nurock 10 May 2017

GLOBAL

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Chowles presenting at the One Club’s One Show Educators’ Summit, part of Creative Week 2017.
#OneShow2017: Ross Chowles on keeping students' attention

I chatted to Ross Chowles, our own South African born and bred ex-creative director of The Jupiter Drawing Room Cape Town, now an advertising lecturer at Michigan State University, at the One Club's One Show Educators' Summit as part of their Creative Week...

By Ann Nurock 9 May 2017

UNITED STATES

Five ways to market your small business on a shoestring budget
Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds...

By Hicks Crawford 30 Jun 2016

UNITED STATES

Hicks Crawford
The best tactics for leveraging the local customers business

Companies around the world are looking for ways to capitalize on the holiday season...

By Hicks Crawford 10 Feb 2016

UNITED STATES

Five companies that did it right: Using pop culture in advertising
Five companies that did it right: Using pop culture in advertising

The worst thing that can happen to an ad is nothing. Nobody sees it, and if they do, they don't remember it. It can be tricky to create an ad that's both memorable and original, but who's to say that you can't do some recycling...?

By James White 8 May 2015

UNITED STATES

Preciouse Gross
Expand your online retail business internationally

WALTHAM, US: One of the wisest decisions you can make to expand your online retail business is to start selling your products internationally.

By Preciouse Gross 19 Jul 2013

UNITED KINGDOM

This is a cropped version of the infographic; the enlarged image shows the infographic in full.
Clean Slate Brands are the future

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.

By David Mattin 22 Apr 2013

UNITED STATES

Ted Leonhardt
How to become a new business power player

SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.

By Ted Leonhardt 20 Apr 2013

UNITED STATES

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013

SINGAPORE

Global mobile user survey released
Global mobile user survey released

SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.

By Dr KF Lai 16 Feb 2011

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