#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment space
#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment space

This month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts...

By Ruth Cooper 6 Apr 2021

#BehindtheBrandManager: Cate Williams of Retail Capital South Africa
#BehindtheBrandManager: Cate Williams of Retail Capital South Africa

Cate Williams, marketing manager and brand strategist at Retail Capital South Africa, uncovers the driving force behind the brand...

By Evan-Lee Courie 1 Apr 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas
#BehindtheBrandManager: Meet Adam Deane of RocoMamas

With a broad range of skills under his belt, RocoMamas national brand manager Adam Deane sits comfortably in the coveted 'unicorn' category of employees...

By Lauren Hartzenberg 1 Apr 2021

#BehindtheBrandManager: Lance Dodgen, Heineken SA's marketing manager: Cider
#BehindtheBrandManager: Lance Dodgen, Heineken SA's marketing manager: Cider

Lance Dodgen, Heineken South Africa Marketing Manager: Cider is the custodian of the Dutch brewing company's Strongbow and Fox Cider brands...

By Jessica Tennant 1 Apr 2021

Debbie Reabow, brand and communications manager at the Rawson Property Group
#BrandManagerMonth: Rawson, a brand that likes to do things differently

Founded in 1982 by William ‘Bill' Rawson, the Rawson property brand is a familiar one to many...

By Sindy Peters 31 Mar 2017

Majozi
#BrandManagerMonth: Majozi on the road with Premier Hotels & Resorts

Premier Hotels & Resorts have made rising star Majozi its official brand ambassador for 2017...

By Cari Coetzee 30 Mar 2017

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 29 Mar 2017

#BrandManagerMonth: CANSA, spreading a message of hope
#BrandManagerMonth: CANSA, spreading a message of hope

With an 85-year history, the Cancer Association of South Africa (CANSA) brand is firmly entrenched in South African society...

By Sindy Peters 29 Mar 2017

Francesca Berta
#BrandManagerMonth: Francesca Berta on CarZar disrupting the auto-trade industry

We recently chatted to Francesca Berta, CMO of tech startup, CarZar, which aims to streamline the often onerous task of buying or selling a second-hand car...

By Ilse van den Berg 29 Mar 2017

#BrandManagerMonth: Law firms - beyond the courts and lawyers
#BrandManagerMonth: Law firms - beyond the courts and lawyers

Rarely is it considered that there is more to a well-run law firm than just its legal team...

By Shan Radcliffe 27 Mar 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

Pauline du Paty
#BrandManagerMonth: Building a new brand in SA

I often wonder how I managed before Uber came waltzing into my life, solving the parking issue I so often have when in town, simplifying short distance travel and even pickups from the airport. But what about longer distances?

By Ilse van den Berg 23 Mar 2017

#BrandManagerMonth: It's about matching insides to outsides
#BrandManagerMonth: It's about matching insides to outsides

Based in more than 500 offices across 40 countries, the WSP | Parsons Brinckerhoff brand employs approximately 36,000 people...

By Sindy Peters 22 Mar 2017

Doug Woolley
#BrandManagerMonth: Dell's Doug Woolley on managing a multinational at a local level

At the recent Dell EMC Forum, I had the opportunity to chat to Doug Woolley about his ups and downs, challenges and experiences as South African general manager for the Dell EMC brand...

By Ilse van den Berg 21 Mar 2017

#BrandManagerMonth: Repositioned Club Med opens up a world of choices
#BrandManagerMonth: Repositioned Club Med opens up a world of choices

"The campaign is a lot more emotive and experience-driven to what we have done before, from a marketing perspective, and embodies and illustrates Club Med's double commitment ever since it was created in 1950."

By Cari Coetzee 17 Mar 2017

Deborah Aremband and Ricky Tomaselli, Fieldspace's marketing team
#BrandManagerMonth: How the Fieldspace brand stays ahead of the game

Deborah Aremband and Ricky Tomaselli are the marketing managers behind the Fieldspace Property Group brand...

By Sindy Peters 16 Mar 2017

#BrandManagerMonth: The brand pillars of historic Lanzerac
#BrandManagerMonth: The brand pillars of historic Lanzerac

Lanzerac's GM, Barend Barnard, tells the Lanzerac story - from the estate's offering to its award-winning wine...

By Cari Coetzee 14 Mar 2017

Andrew Shelton
#BrandManagerMonth: Cheapflights in a time of travel bans, Brexit and savvy consumers

We had a chat with award-winning commercial marketer and Cheapflights MD, Andrew Shelton, to find out what's in store for the Cheapflights brand in 2017...

By Cari Coetzee 14 Mar 2017

#BrandManagerMonth: Carlson Rezidor, Africa's aspirational brand
#BrandManagerMonth: Carlson Rezidor, Africa's aspirational brand

"Instead of starting with a concept and hoping guests like it, we start with the emotions we want guests to experience, then create the concepts necessary to bring them to life."

By Cari Coetzee 13 Mar 2017

#BrandManagerMonth: Ross Adami's Uber-cool job
#BrandManagerMonth: Ross Adami's Uber-cool job

Ross Adami, marketing manager at Uber South Africa, reports back from Uber's nomad programme, a three-month learning and development programme that matches candidates to teams around the globe to tackle some of the most interesting and challenging issues facing Uber today...

By Jessica Tennant 10 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

Crowne Plaza lobby
#BrandManagerMonth: What is your brand's personality?

Crowne Plaza is perfectly situated for business in Rosebank and it's no surprise that Henri-Basil Hearne plays to its strengths as a business and pleasure hotel...

By Cari Coetzee 31 Mar 2016

#BrandManagerMonth: Bronwyn Feldwick-Davis of Reach For A Dream
#BrandManagerMonth: Bronwyn Feldwick-Davis of Reach For A Dream

With Brand Manager Month drawing to a close, we chatted to Bronwyn Feldwick-Davis, national marketing and communications manager of the Reach For A Dream Foundation, about brand management in the child welfare sector...

By Sindy Peters 31 Mar 2016

#BrandManagerMonth: Doing wine well
#BrandManagerMonth: Doing wine well

Alison Pearce is the national marketing and sales manager at Accolade Wines South Africa, a major global wine business, with leading wine brands filling their portfolio to the brim...

By Cari Coetzee 29 Mar 2016

Silke Bucker
#BrandManagerMonth: Silke Bucker from SAB on the launch of Carling Blue Label beer

The launch of Carling Blue Label beer is quite interesting as its history is deeply entrenched in Carling's Black Label product...

By Jessica Tennant 29 Mar 2016

#BrandManagerMonth: Chris Luyt, Bestmed
#BrandManagerMonth: Chris Luyt, Bestmed

Chris Luyt, executive of marketing and sales of Bestmed chats about his brand, why TV advertising is losing its appeal and what inspires him...

By Nicci Botha 29 Mar 2016

#BrandManagerMonth - Sophie Doherty of Big Concerts
#BrandManagerMonth - Sophie Doherty of Big Concerts

Sophie Doherty, the marketing manager of Big Concerts, gives us insight into the brand management of South Africa's biggest promoter.

By Ruth Cooper 24 Mar 2016

#BrandManagerMonth: Tracy Maclear from Goodyear South Africa
#BrandManagerMonth: Tracy Maclear from Goodyear South Africa

Tracy Maclear shares strategic insights into ensuring brand sustenance for the innovative tyre manufacturer...

By Lauren Hartzenberg 22 Mar 2016

#BrandManagerMonth: Alaina Huysamen from Kaspersky Lab
#BrandManagerMonth: Alaina Huysamen from Kaspersky Lab

There's little chance you've perused solutions to the very real issue of cyberthreats without coming across the name 'Kaspersky Lab'. The company's brand presence is undeniable...

By Lauren Hartzenberg 18 Mar 2016

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