#BehindtheBrandManager: Thobile Tshabalala, head of Brand at Old Mutual
#BehindtheBrandManager: Thobile Tshabalala, head of Brand at Old Mutual

Thobile Tshabalala, head of Brand at Old Mutual is responsible for implementing the overall brand strategies and marketing-related plans to build and grow the Old Mutual brand...

By Jessica Tennant 2 days ago

#OrchidsandOnions: New advert is Price-less
#OrchidsandOnions: New advert is Price-less

Entertaining: insights into culture, language and prejudices; Sunday Times booze advertorial sets new standard for media capture...

By Brendan Seery 2 Mar 2021

#OrchidsandOnions: 'Covidiots' take note...
#OrchidsandOnions: 'Covidiots' take note...

Don't be a moegoe: solidarity's Covid ads funny and on point; Belligerent Santam is hung out to dry in the court of public opinion...

By Brendan Seery 22 Dec 2020

#OrchidsandOnions: A human look at Covid
#OrchidsandOnions: A human look at Covid

Thinking about insurance: clever concept of 'rebooting' 2020; Simple aspirations of people who have seen the world turned upside down...

By Brendan Seery 8 Sep 2020

#OrchidsandOnions: No 'hairy' service fees
#OrchidsandOnions: No 'hairy' service fees

Humour: VW's funny advert is a sign we're getting back to normal; Close shave has cost plumbing franchise Brendan Seery's business, though it's not due an Onion, yet...

By Brendan Seery 25 Aug 2020

Nthabiseng Moloi
#WomensMonth: Make sure you have a tribe of people who inspire you

Having cut her teeth on big-name brands like Plascon and DSTV, Nthabiseng Moloi, found her niche in the financial services industry...

By Nicci Botha 12 Aug 2020

#OrchidsandOnions: Long live the new king
#OrchidsandOnions: Long live the new king

There seems to be a new Nando's in town - or at least a wannabe Nando's. I'm not talking about flame-grilled chicken icons, though Nando's is in that particular area. The fast food group has for going on two decades now, been king of the heap when it comes to producing funny, gag-filled advertising...

By Brendan Seery 9 Jun 2020

#LockdownLessons: Naked Insurance reduced premiums during lockdown
#LockdownLessons: Naked Insurance reduced premiums during lockdown

During the nationwide lockdown, Naked Insurance offered CoverPause on the days' customers were not driving, saving up to 90% of the car insurance premiums...

By Evan-Lee Courie 5 May 2020

#OrchidsandOnions: The 'quest' for realism
#OrchidsandOnions: The 'quest' for realism

You might as well be Nostradamus, Siener van Rensburg or the auntie who puts together the astrology column in the newspaper for all anyone can predict the future, AC (After Coronavirus)...

By Brendan Seery 14 Apr 2020

#StartupStory: Be your own insurer with SelfSure
#StartupStory: Be your own insurer with SelfSure

SelfSure, a new fintech in South Africa, has come up with a smart way to solve the problem faced by many car owners when they put in a claim after an accident...

By Evan-Lee Courie 16 Mar 2020

#StartupStory: Disrupting short-term insurance in SA
#StartupStory: Disrupting short-term insurance in SA

Solvency, a black-owned insurance solution, launched in January 2020 and is set to disrupt the short-term insurance industry in South Africa...

By Evan-Lee Courie 6 Feb 2020

Screen grab from the ad.
#OrchidsandOnions: Corny but convincing

King Price's 'cultural appropriation' ad has the desired impact, and because of effective marketing, Alonso crash was a positive for Toyota...

By Brendan Seery 21 Jan 2020

Image source: Getty/Gallo Images.
The real value of paid search and tracking the consumer journey

In the digital world, it's a given that paid search advertising is important, but only a few industries, except the finance and E-Retail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, managing director of Reprise Digital, an IPG Mediabrands company...

By Michael King 27 Dec 2019

Screengrabs from the ad.
#OrchidsandOnions: Less toil and trouble?

Intriguing: Washing up liquid goes toe-to-toe with one of the big guns but thumbs down to Old Mutual, who has done little for its image in recent times...

By Brendan Seery 26 Nov 2019

Image source: Old Mutual .
South Africa 'cancels' Old Mutual after body arrives at offices for proof of death

South Africans want to "cancel" Old Mutual after a video showing a family dragging a body bag out of the company's offices in KwaZulu-Natal went viral on Tuesday evening...

By Shereesa Moodley 20 Nov 2019

Tiffany Mitchell's post.
#OrchidsandOnions: The myth of influencers

OUTsurance gets an Orchid for its 'reality advertising' success, while using 'influencers' without any solid data to go on gets an influential Onion...

By Brendan Seery 29 Aug 2019

Screen grab from the ad.
#OrchidsandOnions: Duo of health ads, take a bow

The Onion goes to Windhoek Lager, for relying on automatic 'programmatic' digital advertising, which damages the brand...

By Brendan Seery 16 Jul 2019

Sarah Browning-de Villiers on authentic, relevant content marketing that resonates
Sarah Browning-de Villiers on authentic, relevant content marketing that resonates

Publicis Machine recently received three honourable mentions at the global Pearl Impact Awards for their work on the Sanlam Reality account. We asked chief content officer Sarah Browning-de Villiers what it takes to succeed in the content marketing space...

By Jessica Tennant 18 Jun 2019

#BizTrends2019: The year disintermediation is put to the test
#BizTrends2019: The year disintermediation is put to the test

The writing of disintermediation has been appearing on the wall for a while now. It's a real phenomenon, enabled by technology...

By Riaan Bekker 14 Jan 2019

#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t
#NewCampaign: Indie 'Mullets' campaign strips away the bullsh*t

Indie's new 'Mullets' campaign seeks to convince millennials that its insurance premium is something to care about...

By Jessica Tennant 31 Oct 2018

#TopBrands2018: Celebrating iconic brands
#TopBrands2018: Celebrating iconic brands

The 20th Sunday Times Top Brands Awards saw iconic South African brand, Koo, awarded the Consumer Overall Favourite Brand Grand Prix. In the business category, another local brand, Discovery Health, was awarded the Business Overall Favourite Brand Grand Prix...

By Danette Breitenbach 25 Oct 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

CompareGuru team return with SA price comparison startup MoneyPanda
CompareGuru team return with SA price comparison startup MoneyPanda

Ryan Marx, Jax du Plessis and Duane du Plessis know all about price comparison, having been the team behind pan-African platform CompareGuru...

By Tom Jackson 18 Jun 2018

57 million riders, drivers affected by Uber breach
57 million riders, drivers affected by Uber breach

Global transportation technology company Uber Technologies has admitted it suffered a breach that saw hackers stealing the personal information of approximately 57 million customers and drivers...

By Simon Campbell-Young 13 Dec 2017

#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award
#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award

5FM's station manager Justine Cullinan won the Corporate Award at the Veuve Clicquot Elle Boss Awards on Thursday, 9 November. It was just her and overall winner Amanda Dambuza, founder and director of consulting company Uyandiswa, who took home awards on the night...

By Jessica Tennant 17 Nov 2017

Boris Dzhingarov
Improving the customer experience in the commercial insurance industry

In many ways, the idea of improving the customer experience is something of a holy grail in the commercial insurance industry...

By Boris Dzhingarov, Issued by Monetary Library 7 Sep 2017

#StartupStory: Spatialedge
#StartupStory: Spatialedge

In this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company...

By Ilse van den Berg 28 Jul 2017

#StartupStory: eCOIDA
#StartupStory: eCOIDA

eCOIDA is not a 'startup' in the obvious sense of the word. A division of an 18-year-old company, we find out how the Barclays Accelerator is helping it to venture into the short-term insurance industry...

By Ilse van den Berg 6 Jul 2017

Henk Meintjes, head of risk product development, Liberty
Cancer still tops insurance claims list

An increase in cancer-related insurance claims might not necessarily be a bad thing...

By Nicci Botha 3 Apr 2017

Insuring your property
Insuring your property

For most of us, our homes are the largest and most valuable assets we will ever have. That it might be damaged or destroyed is an inevitable risk, and one that we need to guard against. For this reason, getting the right insurance is a facet of the property business than can never be overemphasised...

By Richard Gray 17 Feb 2017

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