Contributor articles Branding Global

Brand building is a process of creating magic

Bogosi Motshegwa 4 Oct 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard

HaveYouHeard's new identity offers a more holistic approach to advertising

Juanita Pienaar 1 Sep 2017

What does my future look like? Ask a branding agency

What does my future look like? Ask a branding agency

Mathew Weiss 1 Sep 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Is it time for your brand to evolve?

Jessica Edgson 3 Aug 2017

City brands as building blocks of the nation brand

Manusha Pillai 27 Jul 2017

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Harnessing the longevity of 'cool'

Danny Bryer 25 May 2017

‘Africa is where others will look for the best in new innovation'

‘Africa is where others will look for the best in new innovation'

Brett Parker 25 Apr 2017

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Does leadership matter in nation brand building?

Manusha Pillai 11 Apr 2017

Today, gatekeepers make the worst brand builders

Mike Jones 10 Apr 2017

The trouble with branding things African

The trouble with branding things African

James Maposa 15 Mar 2017

123RF

Building a team strong enough to carry a brand to success

Harry Welby-Cooke 20 Jan 2017

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Is Doom doomed?

Jimmy Tembo 5 Dec 2016

123RF

Maximising consumer engagement in a brand-push war zone

Claudelle Naidoo 30 Nov 2016

James Maposa

Developing a brand strategy

James Maposa 29 Nov 2016

Five business branding mistakes to avoid

Five business branding mistakes to avoid

Charles Mburugu 29 Nov 2016

Invest in personal brand building for both you and the greater good

James Maposa 23 Nov 2016

Leveraging personal brand to build your company's brand

James Maposa 17 Nov 2016

Emotive branding for success

Emotive branding for success

Nkgadimeng Ramela 10 Nov 2016

Jimmy Tembo

The brand Thuli Madonsela

Jimmy Tembo 1 Nov 2016

Samsung and the millennial headache

Samsung and the millennial headache

Jimmy Tembo 25 Oct 2016

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Branding lessons learnt from religion (Part 4)

Jimmy Tembo 7 Oct 2016

Brand building in recessionary times - is your brand geared to weather the storm?

Nicole Shapiro 5 Oct 2016

123RF

The reality of perception

Mike Taberner 4 Oct 2016

The Bank of Goodwill

The Bank of Goodwill

Khuthalani Khumalo 26 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust

Employees: credible spokespeople and sources, how to leverage this trust

Deirdre Elphick-Moore 23 Sep 2016

Branding in a digital world: Why having a strong identity matters

Branding in a digital world: Why having a strong identity matters

Mike dos Santos 1 Sep 2016