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#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Image supplied. Musa Kalenga, group CEO, The Brave Group, says the recent BRICS meeting sets the stage for lucrative opportunities for the creative industry...

7 lucrative opportunities SA's creative industry can leverage out of Brics

Musa Kalenga 30 Aug 2023

Source: Bankless Semona Pillay of UJ gives four ways to managing privacy and risk in the metaverse

4 ways to managing privacy and risk when marketing in the metaverse

Semona Pillay 16 Aug 2023

Source: © UnSplash Ronelle Bester, Red Ribbon Communications, gives 4 steps to enhance your B2B content marketing strategy

4 steps to enhance your B2B content marketing strategy

Ronelle Bester 11 Aug 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Winning the marketing game in tough times: Influencer marketing in South Africa

Winning the marketing game in tough times: Influencer marketing in South Africa

pierre cassuto, Humanz 8 Jun 2023

Source © Kaspars Grinvalds With the current economic climate, app marketers are under pressure to deliver results

4 tactics for app marketers to weather tough times

Netta Lev Sadeh 4 May 2023

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Organisations with a strong employee value proposition will win the war for talent

Zahra Mirza 11 Apr 2023

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Why some SA brands struggle to produce effective marketing campaigns

Tanya Pato 5 Apr 2023

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ChatGPT can help your email marketing strategy

David Lichtenstein 29 Mar 2023

Source: © Julia Larson We need to celebrate the quality of the offering says Jacques Burger

The brand experience: Turning brand customers into brand fans

Jacques Burger 1 Mar 2023