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Under The Tongue, the untold story of the adidas Predator football boot

Under The Tongue, the untold story of the adidas Predator football boot

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

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Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Donna de Varona will be receiving the award. Source: Supplied.

Donna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

Source:

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Image credit: Jeffrey F Lin on Unsplash.

How social media activity is fuelling future global women's sports investment

11 Nov 2019

The green and the gold: can we soften the environmental impact of the Olympics?

The green and the gold: can we soften the environmental impact of the Olympics?

John Rennie Short 5 Aug 2015

Sony to end FIFA sponsorship contract: report

Sony to end FIFA sponsorship contract: report

26 Nov 2014

LG's new G Watch is also available for pre-order. Image:

Smartwatches from Samsung, LG

27 Jun 2014

GFI extends title sponsorship of HKFC Tens rugby tournament through 2014

GFI extends title sponsorship of HKFC Tens rugby tournament through 2014

13 Jan 2012

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

Naked rugby rampage

Naked rugby rampage

4 Apr 2011

HSBC extends commitment to Asian rugby

HSBC extends commitment to Asian rugby

20 Jan 2011

Land Rover takes to the road with RWC 2011 and RWC 2015

Land Rover takes to the road with RWC 2011 and RWC 2015

25 Nov 2010

Powder dash

Powder dash

23 Nov 2010