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    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI
    Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI
    2024 Super Bowl delivers record-breaking ROI for sponsor brands

    19 Feb 2024

    Source: ©123rf An inaugural report has found that LGBTQ+ visibility in advertising is insufficient
    World first LGBTQ+ representation in advertising Index launched

    4 Jul 2023

    Global e-retail transaction values to exceed $4tn by 2024
    Global e-retail transaction values to exceed $4tn by 2024

    24 Mar 2020

    Image source: Gallo/Getty Images.
    Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

    27 Feb 2020

    Sports sponsorship market to record strongest growth [report]
    Sports sponsorship market to record strongest growth [report]

    28 Jan 2020

    Image source: Gallo/Getty Images.
    Marketers anticipate greater privacy regulation in 2020 [report]

    27 Jan 2020

    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

    22 Jan 2020

    Image supplied.
    The most challenged brands in 2019 and issues impacting brand perception [infographic]

    7 Jan 2020

    Image source: Gallo/Getty Images.
    Mobile games generates $49bn in revenue in 2019

    31 Dec 2019

    Effective Use of Tech shortlist announced for Warc Media Awards 2019
    Effective Use of Tech shortlist announced for Warc Media Awards 2019

    4 Dec 2019

    Study examines engagement boosting on platforms
    Study examines engagement boosting on platforms

    19 Nov 2019

    Activate shopper senses and grow in-store sales - Mood Media
    Activate shopper senses and grow in-store sales - Mood Media

    13 Nov 2019

    Image credit: Glenn Carstens-Peters on Unsplash.
    Egta, The Global TV Group release TV Charter on transparency in ad measurement

    21 Oct 2019

    Image credit: Mika Baumeister on Unsplash.
    Warc, Nielsen collaborate on newly-relaunched Warc Data

    1 Oct 2019

    Kantar CEO, Eric Salama. Image supplied.
    Kantar's Eric Salama discusses the way forward under new owner Bain Capital

      5 Aug 2019

    Report shows average of 800 hours spent using mobile internet this year
    Report shows average of 800 hours spent using mobile internet this year

    5 Jul 2019

    Global Ad Trends report reveals slowdown in social ad growth
    Global Ad Trends report reveals slowdown in social ad growth

    2 Jul 2019

    New report reveals customers want security, service and localised experiences
    New report reveals customers want security, service and localised experiences

    25 Jun 2019

    Global Ad Trends report reveals internet ad formats account for majority of media spend
    Global Ad Trends report reveals internet ad formats account for majority of media spend

    31 May 2019

    Image supplied.
    2019 AME Report released

    23 May 2019

    New Wan-Ifra report tackling disinformation around the world
    New Wan-Ifra report tackling disinformation around the world

    15 May 2019

    The most valuable global retail brands for 2019
    The most valuable global retail brands for 2019

    14 May 2019

    Could crypto incentives help fight Facebook's fake news epidemic?
    Could crypto incentives help fight Facebook's fake news epidemic?

      23 Apr 2019

    Zipline drone distribution centre, Rwanda.
    #DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

      1 Mar 2019

    Elevated sensorial experiences drive shoppers back to stores
    Elevated sensorial experiences drive shoppers back to stores

    15 Jan 2019

    YouTube's influencer marketing phenomenon (Infographic)
    YouTube's influencer marketing phenomenon (Infographic)

      19 Dec 2018

    (c) Ventsislav Bratovanov -
    The line between news and advertising is blurring, according to study

    20 Apr 2018

    IPRN survey reveals how online influencers are leveraged around the world
    IPRN survey reveals how online influencers are leveraged around the world

    10 Apr 2018

    Aleksandra Gosiewski
    #DesignIndaba2018: The next generation of fashion is biology

      23 Feb 2018

    Image credit: Pixabay via
    Social media companies should ditch clickbait, and compete over trustworthiness

      3 Jan 2018

    Image credit: Alok Sharma - .
    New research suggests organisations should embrace new messaging culture

    6 Dec 2017

    Report reveals customer aftermarket is afterthought for manufacturers
    Report reveals customer aftermarket is afterthought for manufacturers

    12 Oct 2017

    Show more

    More news

    Global e-retail transaction values to exceed $4tn by 2024
    Global e-retail transaction values to exceed $4tn by 2024

    24 Mar 2020

    Image source: Gallo/Getty Images.
    Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

    27 Feb 2020

    Sports sponsorship market to record strongest growth [report]
    Sports sponsorship market to record strongest growth [report]

    28 Jan 2020

    Image source: Gallo/Getty Images.
    Marketers anticipate greater privacy regulation in 2020 [report]

    27 Jan 2020

    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand
    #BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

    22 Jan 2020

    Image supplied.
    The most challenged brands in 2019 and issues impacting brand perception [infographic]

    7 Jan 2020

    Image source: Gallo/Getty Images.
    Mobile games generates $49bn in revenue in 2019

    31 Dec 2019

    Effective Use of Tech shortlist announced for Warc Media Awards 2019
    Effective Use of Tech shortlist announced for Warc Media Awards 2019

    4 Dec 2019

    Study examines engagement boosting on platforms
    Study examines engagement boosting on platforms

    19 Nov 2019

    Activate shopper senses and grow in-store sales - Mood Media
    Activate shopper senses and grow in-store sales - Mood Media

    13 Nov 2019

    Image credit: Glenn Carstens-Peters on Unsplash.
    Egta, The Global TV Group release TV Charter on transparency in ad measurement

    21 Oct 2019

    Image credit: Mika Baumeister on Unsplash.
    Warc, Nielsen collaborate on newly-relaunched Warc Data

    1 Oct 2019

    Kantar CEO, Eric Salama. Image supplied.
    Kantar's Eric Salama discusses the way forward under new owner Bain Capital

     5 Aug 2019

    Report shows average of 800 hours spent using mobile internet this year
    Report shows average of 800 hours spent using mobile internet this year

    5 Jul 2019

    Global Ad Trends report reveals slowdown in social ad growth
    Global Ad Trends report reveals slowdown in social ad growth

    2 Jul 2019

    New report reveals customers want security, service and localised experiences
    New report reveals customers want security, service and localised experiences

    25 Jun 2019

    Global Ad Trends report reveals internet ad formats account for majority of media spend
    Global Ad Trends report reveals internet ad formats account for majority of media spend

    31 May 2019

    Image supplied.
    2019 AME Report released

    23 May 2019

    New Wan-Ifra report tackling disinformation around the world
    New Wan-Ifra report tackling disinformation around the world

    15 May 2019

    The most valuable global retail brands for 2019
    The most valuable global retail brands for 2019

    14 May 2019

    Could crypto incentives help fight Facebook's fake news epidemic?
    Could crypto incentives help fight Facebook's fake news epidemic?

     23 Apr 2019

    Zipline drone distribution centre, Rwanda.
    #DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

     1 Mar 2019

    Elevated sensorial experiences drive shoppers back to stores
    Elevated sensorial experiences drive shoppers back to stores

    15 Jan 2019

    YouTube's influencer marketing phenomenon (Infographic)
    YouTube's influencer marketing phenomenon (Infographic)

     19 Dec 2018

    (c) Ventsislav Bratovanov -
    The line between news and advertising is blurring, according to study

    20 Apr 2018

    IPRN survey reveals how online influencers are leveraged around the world
    IPRN survey reveals how online influencers are leveraged around the world

    10 Apr 2018

    Aleksandra Gosiewski
    #DesignIndaba2018: The next generation of fashion is biology

     23 Feb 2018

    Image credit: Pixabay via
    Social media companies should ditch clickbait, and compete over trustworthiness

     3 Jan 2018

    Image credit: Alok Sharma - .
    New research suggests organisations should embrace new messaging culture

    6 Dec 2017

    Report reveals customer aftermarket is afterthought for manufacturers
    Report reveals customer aftermarket is afterthought for manufacturers

    12 Oct 2017

    George Tsartsianidis ©
    Social networks extend gains as news sources in US: survey

    8 Sep 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet |
    Facebook to test news story paywalls: report

    21 Jul 2017

    olegdudko ©
    Consumers prepared to abandon brands appearing alongside objectionable content

    13 Jun 2017

    Four realities facing brands today
    Four realities facing brands today

    9 Jun 2017

    Twitter eyes paid 'premium' service for power users
    Twitter eyes paid 'premium' service for power users

    27 Mar 2017

    Is your website driving away customers?
    Is your website driving away customers?

     7 Oct 2016

    Naseem Javed
    Sobriety of oil-addicted nations

     20 Apr 2016

    Analytics Quotient becomes part of Millward Brown
    Analytics Quotient becomes part of Millward Brown

    1 Mar 2016

    From start-ups to Apple: Why everyone needs market research
    From start-ups to Apple: Why everyone needs market research

     2 Apr 2015

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