Marketing & Media jobs

More...Submit a jobOpen account
Advertise on Bizcommunity

Subscribe to industry newsletters

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.
A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet | AFP photo / Leon Neal

The leading social network has become a major source of news for people, triggering complaints by publishers that they lose control and revenue when their stories are shared free at Facebook.

A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform, according to a story initially published online at TheStreet

The service was launched two years ago and competes with Google's AMP that also optimizes content from select media for mobile web browsing.

Facebook head of news partnerships Campbell Brown said at a digital publishing conference in New York on Tuesday that the social network is responding to publishers' concerns with the move, TheStreet reported.

Facebook in October will begin testing a feature that limits to 10 the number of stories that can be accessed in its "Instant Articles" section and guides readers to publisher home pages to consider buying subscriptions, according to media reports.

California-based Facebook did not respond to an AFP request for comment.

Instant Articles aggregates published stories and quickly loads mobile pages to cater to smartphone or tablet users.

"One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product -- we want to be able to see a paywall in Facebook," TheStreet quoted Brown as saying at the conference.

"And that is something we're doing now."
Source: AFP

Get a daily news update via WhatsApp or sign up to our newsletters.


SOURCE

I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za
Comment

Related

News